google analytics & adwords: building an effective marketing & ad campaign zac burac com...
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Google Analytics & AdWords: Building an effective marketing & ad campaignZac BuracCOM 301-02 WLC Fall 2014
•“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.’” – Jef Richards•“Advertising generally works to reinforce consumer trends rather than to initiate them.” – Michael Schudson
Why Google AdWords?
• AdWords works to bring in new visitors, grow online traffic, get phones ringing, or at least keep customers loyal.
• https://www.youtube.com/watch?v=05we2g3Edgs
Why Google Analytics?
• “No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase. “ – Google
• https://www.youtube.com/watch?v=opwrGPKcfYw
• Religious Non-Profit Organization• Smaller Organization• Completely Reliant on Marketing & Advertising• Limited Funds
Now What?• Study• Brainstorm
• Compare• Info• Days, Weeks, Months, Quarters, Years
• Identify Strengths & Weaknesses• Identify Your Goals
• Are You On Track To Complete Them?
• Decide How to Fix/Improve The Situation• Implement• Repeat
•“Many a small thing has been made large by the right kind of advertising.” – Mark Twain