google analytics basic essentials
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What is “Google Analytics”?1
Google Analytics is a free web analytics service or tool offered by Google that can track & report the performance of any website traffic.
Benefits of Google Analytics:
• It’s completely free • Analyze source of traffic • Information about visitors • Specific page popularity • Website bounce rates • Traffic flow • Review historical data
How does Google Analytics work?
Google Analytics works by the action of a block of JavaScript code on pages of your websites. When users to your website view a page, the JavaScript code references a JavaScript file which then executes the tracking operation for Google Analytics. The tracking operation retrieves data about the page request through various means & sends this information to the analytics server via a list of parameters attached to a single pixel image request.
Conclusion:
Google Analytics gives you a large amount of information & data about who is visiting your site, what they are looking for & how they are getting to your site.
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What are “Cookies”?
Cookies are small piece of data sent from a website & stored in a user’s web browser while the user is browsing that website. It is also called as web cookie, Internet cookie or browser cookie.
Advantages of Cookies:
• Cookies do not require any server resource since they are stored in the client • Cookies are easy to implement • You can configure cookies to expire when the browser session ends (session cookies) or
they can exist for a specific length of time on the client computer (persistent cookies)
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Disadvantages of cookies:
• User can delete a cookies • User browsers can refuse cookies • Cookies exist as plain text on the client machine & they may pose a possible security risk
as anyone can open & temper with cookies.
How does cookies work?
A cookie is a text file or text information that is transferred from the server to your browser via the HTTP protocol & the stored in your hard drive.
Conclusion:
• Cookies are user friendly • Cookies are not harmful to your system • Cookies store data/information which you can privately access later • Cookies remains alive in your system with your information as long as it’s expiry time or
get deleted after browser closed.
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How to set up a Google Analytics account for a website?
Follow the steps:
Go to www.google.com/analytics
Log in through your Gmail account or else create a new account (if you don’t have Gmail account).
Once you have signed up, you will find a setup screen (refer image below).
Then you have to fill up the following details as mentioned:
• Account Name (You can use your company name & also you can have multiple websites in one Analytics Account, so make sure this name will be appropriate if you plan on adding multiple websites).
• Website Name (you can use your URL also) • Website URL • Industry Category (Optional) • Reporting Time Zone (This is key for making sure the way Google Analytics counts day’s
lines up with your own business day) • Data Sharing Setting (Optional)
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After filling the details click the blue button below mentioned as “Get Tracking ID”, which completes half of your account setup.
After you’ve signed up, you’ll see a screen displaying a unique Tracking Code & Tracking ID, as example shown in the below image.
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Copy the code Google displays for you (unique UA code).
Paste the code exactly before the ending head tag in your HTML code of your website.
And your account set up is done.
Integrating Adwords with Google Analytics:
Follow this steps to link your Adwords account with Google Analytics:
• Sign in to your Google Analytics Account • Click the Admin tab at the top of the page • In the “Account” column first select the analytics account that contain the property that
you want to link with one or more of your Adwords account. • In the “Property” column, select the Analytics property you want to link & then click
Adwords Linking. • Select the checkbox next to any Adwords accounts you want to link with your Analytics
property. • Click the “Continue” button mentioned below. • And you see a message “Link Configuration” which means Adwords is linked to the
Analytics. • Refer below images
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How to setup “Goals” & “Funnels” in Google Analytics?
Goals – In Google Analytics goals represent a completed activity which can also be called as conversion or money transaction that contributes success to the business. Usually goals can be defined on basis of the objective of a business.
Funnels – A funnel or also called as goal funnel is a series of pages leading up to the goal URL.
Follow this steps to setup “Goals” in Google Analytics:
• Click the Admin tab at the top of the page • In the “View” column section you can find “Goals” • After clicking the “Goal” option, you find a new page where you can define or set your
goals. • You can set up to 1 -‐ 20 goals for an account & each goals are assigned with a numeric
ID. • You can also customize your goal setup according to your requirements with the option called
“Custom” as mentioned in the below image. • The goal setup consists of 3 parts: (Refer below images) 1. Goal setup 2. Goal description 3. Goal details
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• Once you have setup your goals then comes the “Goal description” part. (Below Image)
• And the final part comes the “Goal details” & this is where the role of “Goal Funnel” comes as you can see in the below image.
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• The main purpose of implementing funnel is to specify or track the path by which you
are meeting with your goals. • When you specify steps in a funnel, Analytics can record where users enter and exit the
path on the way towards your Goal. This data appears in the Goal Flow and Funnel reports.
• This helps you to keep a watch on which of your specified paths are performing or not performing well.
• Below is an image of “Funnel” for reference.
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After you have successfully set up your “Goals” & “Funnels”, you can view your defined “Goals”as shown in the below image and if you want to create more goals further then there is also an option called “New Goals” where you can define up to maximum 20 goals.
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