Google Analytics ReportsSridevi Chalasani @srisays

Text

Audience ReportsIdentify user characteristics, user devices and user loyalty

Locations - Tracks Visits by Continent, Sub Continent, Country, Region, Metro Area or City New vs Returning - Tracks First Time and Repeat visitors Frequency & Recency - Shows how often the visitor visits your site and days elapsed between visits Engagement - Measures how much time and how many pages the user visited Browsers & OS - Identifies browser issues users may be experiencing

Network - Displays the name of the visitors internet service provide Mobile Overview - Shows the type of smartphones, tablets or desktop device of users Mobile Devices - Lists the users mobile device, brand, service provider, input selector, os, screen resolution Custom - Build your own using dimensions, metrics and custom variables

Text

Acquisition ReportsTrack traffic generators Compare marketing channels

All Traffic Report - Lists all sources of traffic to your site including referrals, search engine traffic and direct traffic.

Channels Report - Traffic source reporting rolled up by category.

Campaigns Report - Traffic data aggregated by campaign

Text

Ad Words ReportsMeasure Google Adwords performance

AdWords Campaigns - Shows performance metrics for your AdWords search and display campaigns

AdWords Keywords - Evaluates performance of keywords in your search campaigns

Matched Search Queries - Shows user entered search queries that match your keyword lists

Day Parts - Displays statistics on which hour of the day and day of the week is most valuable for ads

Destination URL’s - Shows URL's on your site to which you have directed visitors from your AdWords ads

Bid Adjustment - Measures AdWords performance for each of the bid adjustments you make in your campaign

Placements - Tracks performance of your automatic and managed placements on the Google Display Network.

Keyword Position - Shows how ad position affects keyword performance.

Display Targeting - Follow-on effect of display ads: user engagement after they click your ads and conversion

Video Campaigns - Performance TrueView video ad campaigns created using AdWords for Video

Text

Behavior ReportsShows how users interact with your website or app

All Pages Report - How frequently each page on your site was viewed

Content Drill down - Groups pages according to directory understand how content in a certain section of your report is performing.

Landing Pages - Lists all of the pages through which people entered your site

Exit Pages - Which pages of your site were the last pages of a users visit

Events - Provides a non-pageview based approach to tracking interactivity

Site Search - Shows how successful your visitors are when they search your site

Behavior Flow - Visualizes the path visitors travel from one page or event to the next

Text

Ecommerce ReportsTrack sales activity and performance

Overview - Measures the overall state of your business

Product Performance - Tracks product performance based on revenue, price, quantity, user engagement

Sales Performance - Evaluates sales based on transaction and date.

Transactions Report - Lists all transactions id's for orders made on your site

Shopping Behavior Analysis - Shows the number of sessions that included each stage of your purchase funnel

Checkout Behavior Analysis - Shows how successfully your users moved through the checkout process

Product List Performance - Displays how the product lists on your site performed

The Internal Promotion - Measures the performance of your internal promotions

The Order Coupon - Shows how your order-level coupons performed

The Product Coupon - Evaluates the performance of your product-level coupons

The Affiliate Code - Measure the contribution of affiliate sites to your ecommerce performance

Text

Multi Channel Funnel ReportsHow marketing channels work together to drive sales and conversions

Assisted Conversion - Summarizes the roles and contributions of your channels

Top Conversion - Shows all of the unique sequences of channel interactions that led to conversions

Time Lag - Shows how many days pass between the first interaction and last interaction for your users conversions paths

Path Length - Breaks conversions by the number of channel interactions contained in your users conversion paths

Text

Attribution ReportCompares different attribution models to understand the return on advertising investment

Text

Goal Flow ReportVisualize the path your visitors take through a funnel towards a goal.

Text

Site Speed ReportMeasure Latency - Page-load time, Execution Speed, Parsing Speed

Overview - Shows average page-load time by Browser, Country/Territory, and Page

Page Timings - Detailed analysis of individual page performance.

User Timings - Detailed analysis of individual resource performance (e.g., images, videos, buttons).

Text

Funnel Visualization ReportShows visitor traffic movement from one step to the next and where visitors exit the conversion process

Works only with Destination Goals

Tracks funnel conversion rate and users step-by-step drop off rate before conversion

Backfills steps that a user skipped/missed between the visited step and the goal

Reflects data going forward and doesn't show historical data.