Google AnalyticsBy: Lakora Byrd; Megha Rao; Kwame Hyeamang; Tian Yu

April 11, 2013

Google: Who They Are

• Founded in 1998 by Larry Page and Sergey Brin• Located in Mountain View California

• Named Google from a play on word googol• Introduced AdWords in 2000 • Google locations: 70 Offices in more than 40 countries

Google: Who They Are

• The Perfect Search Engine• Provides a variety of tools to help businesses of all kinds

succeed on and off the web• Build products that they hope will make the web better and

therefore your experience on the web better• Cloud Computing• http://www.youtube.com/watch?v=DZ6EGmMrcr8

Why & What

Why Google Analytics?• Google analytics is not just a tool

for measuring web traffic but it can also be used as a tool for

• Business and Market research• Assess effectiveness of a website• Measure traditional prints or advertising

campaigns• How traffic changes after the launch of a

new advertising campaign

What does web analytics measure?• Visitors• Traffics• Content

Google Analytics : Features

Google AnalyticsDashboard & Reporting

How Google Analytics works

• Sign up for Google Analytics• https://www.google.com/analytics/

• They return code to you• You paste the code just below the </body> tag• Put it on EVERY page

• Edit>Find and Replace is easiest option• Put it in your template pages, so it will be automatically on

every page• Go to the Analytics dashboard page to see daily metrics

What it does?

• Daily, monthly, yearly tracking of web visits• Graphed over time

• Which pages they go to, how long they stay• Bounce rate• Entrance pages

• How they got there• Search engines and Search terms used

• Location, operating system, monitor resolution• Over 80 reports available

Google Analytics :Implementation

Consist of:Javascript code on each page of a website; Website owner embeds a piece of JS code to each webpage Executed in each visitor’s browser when the page is loaded Collect visitor’s browser and computer settings

Log file on Google’s servers All visitors’ access behavior from JS

A processing engine that populates report into owners’ account Google processes all data and generates reports Reports are not real-time

Google Analytics Industry Reviews and Comparisons

• The variety, and complexity of web analytics tools presents a challenge for reviewers across specific metrics

• Coherency in the sources and determinations of industry previews are a challenge.

• Reviews from three independent non-profit sources indicated below

• Most analytics tools have overlapping functionalities, therefore tools are categorized into groups of similar functionality.

Google Analytics Industry Reviews and Comparisons

Tool Features Pricing Suggested Concentration Support

Google Analytics

•Easy installation---paste tracking code in your website. •Designed for all users, novices and seasoned users•Measures freq. of Traffic campaigns (not real time)•Produces Goals, funnels, and multi-channel funnel management.•Can customize to web analytic variable

Basic version free except for premium version

Social Media AnalyticsMobile AnalyticsAdvertising AnalyticsIn a non real-time reporting environment

Help center User ForumAnalytics Developer

Yahoo Web Analytics

•Smart Analytics Dashboard•Visitor demographics Report Real time Data Reports•Visitor Behavioral Reports like the demography, and click paths analysis. Customizes reports and field to suite user requirements•Tracking PPC campaigns, and performs advanced PPC campaigns Management•Work Flow Management

Free PowerfulReal TimeCustomizable

Environments where real-time and demographic considerations are crucial

Online supportUsers forumYahoo Web Analytics blog

Crazy Egg•Uses heat maps to indicate freq. of clicks•Data based on operating systems, top referrers•Click Events Reports

$9.99/month

Online supportUser forumsblogs

Google Analytics Industry Reviews and Comparisons

Webtrends

Measure analytics on mobile sites and apps, compares multiple campaigns, and other statistics.Heat maps, multi-channel measurements, social and mobile measurements

Not Availableonline

Search and Social AdvertisingConversion OptimizationDigital Analysis and Expert Services

Online supportDocuments DownloadUser ForumsSupport on twitter

Coremetrics (IBM)

•Tracks long-term conversion lifecycles• Web Analytics•Enterprise Analytics •Social Media Analytics•Mobile Solutions•Tracks repeat visitors and interactions

Not Available online

When real time insight into how consumers are interacting with their brands online is crucial to business strategy.

Implementation support servicesIBM Cloud Services24/7 Product Support

Training & Certification

Support for international customers

Omniture(Adobe)

•Powering the Adobe Online Marketing Suite•Insight into organic and paid search•Real time data collection•Custom Reports•Digital Analytics

Not Available online

Social Media AnalyticsDigital AnalyticsMedia OptimizationWeb experience Management

Global support servicesAdobe Cloud Services SupportTraining and certificationEnterpriseWorkgroupDevelopers

Google Analytics Industry Reviews and Comparisons

Check website below for :Top Ten Web Analytics Review Tools & comparisonhttp://web-analytics-review.toptenreviews.com/

Google Analytics Industry Reviews and Comparisons Top Ten Web Analytics Review Tools & comparison

Google Analytics Customer Success Stories• Shop.com developed a customized tracking strategy to

provide easy access to reporting on their traffic sources and the millions of products in their marketplace.

• Travelocity moved from centralized reporting to more democratic access with Google Analytics, and has become more agile in data-driven decision-making across the company.

• Nissan Motor Company gains deep insights into users’ product preferences with Google Analytics e-commerce

Google Analytics Customer Success StoriesPUMAPUMA Kicks Up Order Rate 7% with Insights from Google Analytics and VigetPBSWith Google Analytics solution, PBS unlocks data & insights to drive visitor traffic increases by 30%New Brunswick TourismTesting & website optimization allows the New Brunswick Department of Culture, Tourism and Healthy Living to customize their site to audience profiles, increasing customer inquiries by 60%

Cost Analysis

• Google Analytics is free! • Any business or individual with a website can use Google

Analytics FREE for any site with up to 5 million pageviews per month

• For unlimited pageviews, simply create an AdWords account and link it to your Analytics account

Conclusion

• Business and Market research• Assess effectiveness of a website• Measure traditional prints or advertising campaigns• How traffic changes after the launch of a new

advertising campaign• It’s free!

Any Questions?

Thank You!!