Introduction to Google Analytics

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Google Analytics OverviewGoogle Analytics is a free, hosted web analytics tool that can help you create more effective sites and increase ROI on marketing campaigns

With Google Analytics, you can:

•Make informed site & content decisions

•Increase conversions

•Measure keyword and ad performance

•Track a wide variety of metrics

Providing Answers to Difficult Questions

How are visitors using my site?

How can I make my marketing campaigns more effective and accountable?

Am I creating effective content?

Where and why are shoppers abandoning my shopping cart?

How do I improve site interaction?

A Few Features...

•Map Overlay

•AdWords Integration

•Internal Site Search

•Benchmarking

•Funnel Visualisation

Interface Navigation

Initial Screen

Analytics Settings

Report Interface

Report Structure

5 Main Navigation Categories:Visitors•Visitor information such as loyalty, language, and location

Traffic Sources•Natural and paid sources of traffic; includes AdWords reports

Content•Pages viewed

Goals•Conversion rates and goal paths

Ecommerce (if enabled)•Commerce tracking, visitor loyalty, revenue sources, and product-specific information

Setting a Comparison Date RangeYou can use either the Calendar or Timeline to select a comparison date range

Multi-Line GraphsCompare two metrics over time

Narratives and ScorecardsThe narrative summarizes the traffic that’s included in the reportThe scorecard provides metric aggregates and averages

Report Tabs

Use the tabs to toggle between difference kinds of metrics

Quick Segmentation

Use the Dimension menu to segment table data by Source, City, Campaign etc.

Keyword ReportsWithin the Keywords and Search Engines reports, you can show all keywords (total), or only paid or non-paid keywords

Hourly Reporting

For Reports with hourly reporting, you can change the report view

Report Views

Thank you for reading

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