google analytics workshop - brookfield residential
TRANSCRIPT
Google Analytics WorkshopBrookfield Residential
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WHY ANALYTICS05/03/233
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Everyone responsible for analytics!
Analytics for:
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1) Have an idea?
Make it betterVet possible actionsWhat might be doneWhat to do next
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2) What we’ve done
If it worked or notProve a hypothesisIf action taken…did its job?
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Easy ways to make metrics work for you
Tracking pages over particular time period
Analyzing your audience
Most effective marketing channels
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Reporting vs. Analysis
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Reporting is looking at numbersAnalytics is RESPONDING to them
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Data Puke
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Analysis
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Analysis is:
Ask a question:look for an answer
Take an action:measure the results
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CULTIVATING EXCELLENCE05/03/2320
CULTIVATING EXCELLENCE05/03/2321
CULTIVATING EXCELLENCE05/03/2322
CULTIVATING EXCELLENCE05/03/2323
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What to measure?
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Pages converting
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Path users took to convert
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Sources/Referrals of Goals
How to track?
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UTM Tracking
https://alberta.brookfieldresidential.com/calgary/live-in-livingston/?utm_source=traditional&utm_campaign=livelivingston&utm_medium=radio
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UTM
• Three key questions UTM tracking can answer
• Where is the traffic coming from?• How is it getting to me?• Why is it coming to me?
• Telling the story of how your users are reaching our website
• Where is the traffic coming from?• Radio
• How is it getting to me?• Radio CTA
• Why is it coming to me?• People interested in a specific community/home.
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Brainstorm
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Can you find?•1) Which marketing channel is most effective at generating traffic and converting for 2017?
•2) Compare this week’s traffic numbers to the exact same time period from last year.
•3) Does new or returning visitors provide more leads?
•4) Which marketing channel is more effective in getting users to stay on the web site?
•5) Which social channel is most effective in driving traffic and conversion to the website?
•6) Which device model converts the most web traffic?
•7) For week of Jan. 23 – 29, which web pages did users leave from the most?
•8) Which marketing channel combination was the most successful?
•9) Using just visitors who are from Calgary, which pages led to the most conversions?
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What’s next?
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Additional Google Analytics training
•Lynda.com
•Google Analytics Individual Qualifications
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