Big Data, Fast Insights

Anish MalhotraHead of Sales Engineering, Asia

BigQuery overview

Established technology trends

96% of the US population has a mobile phone, 40% now own a smartphone.Source: Google, 2012

1 in 3 young professionals prioritize choice of devices, apps and social tools above salary.Source: CISCO, 2011

By 2016, 50% of global 1,000 companies will have stored customer sensitive data in the public cloud.Source: Gartner, 2012

Cloud

Mobile

Social

Gartner Nexus of Forces

Enterprise

A Gartner concept describing the four forces that they believe will combine to create a new era of

computing and new opportunities for business.

Information

MobileSocial Cl

oud

http://www.gartner.com/technology/research/nexus-of-forces/

Google has all the key pieces to be the centre of IT change

moving forward.

Driving force behind the next generation of IT change.

Our culture is open and agile and allows for rapid technology development that is market

driven.

Google = Strategic Partner

Enterprise

YouTube

Google Apps

Google+Google.com

Maps

Latitude

ChromeAndroid

Chrome OS

App Engine

Compute Engine

Search Appliance

Information

MobileSocial Cl

oudDrive

Cloud Storage

Google confidential | Do not distribute

Build - The Google Cloud Platform

Google App Engine

Google Compute Engine

Powerful, scalable application development

and execution environment.

Full Linux virtual machines running on

Google's infrastructure.

Google Cloud Storage

Store, access, and manage your data.

Google BigQuery

Analyze terabytes of data in seconds.

Build Compute Store Analyze

Google Cloud SQL & NoSQL

Enterprise class

ScalabilityServe any number of users

AvailabilityData replicated in multiple

data centers

Reliability99.9% SLA

Premium SupportPaid support from Google

engineers

99.9%

Google confidential | Do not distribute

5MBusinesses

Value of Transformation

Technology Data Migration, Deployment, IntegrationLower TCO, lower CapEx,

Technology Refresh, Feature Upgrades

Business Functional Training, Change Management, Adapt Processes

Process Agility, Productivity Gains, Mobility,

Knowledge Discovery

Culture Corporate Transformation, Coaching, Virtual Teams

Collaboration, Innovation, Engagement, Speed,

Flexibility, Talent Retention

BigData Next Frontier for Innovation, competition and Productivity

Source: McKinsey and Company

BigData - Capturing its value

"60% potential increase in retailers operating margins

possible with BigData"

"$600 billion potential annual consumer surplus from using

location data globally""$300 billion potential annual value to US health care .... more

than double the total annual healthcare spending for Greece".

BigData is Strategic: Potential for Big Value creation

Who is incharge of BigData Topic?

Given 'C' level visibility, organizations understand strategic nature of BigData

Treasure Trove of Data: Every Process, Every Interaction

Devicesphones, vehicles, set-top boxes, power meters, RFID, GPS

… with new data sources and data types

Socialinteractions, behaviors, user generated content

Statisticsopen government / public transparency

Enterpriseweb analytics, customer database marketing, business operations

NCBI GenBank: Protein sequences double every 18 months

IDC: 40% CAGR indigital information

Twitter: Now over 50M tweets per day

34,722 tweets/min

BigData Challenges Ahead

BUT......

BigData Challenges Ahead

85% of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage through 2015.

Predicts 2012: Four Forces Combine to Transform the IT Landscape

Information growing faster than ability to leverage itMost organizations can't capture all generated data Many organizations not equipped for big data

Data is a core business assetData is a competitive advantage

Traditional BI doesn't scale to big dataFew solutions accessible to most organizations

BigData reality today

BigData Key Challenges

Google BigData Innovations

Google BigQuery Google Cloud Storage

2002 2004 2006 2008 2010 2012

GFS MapReduce BigTable Dremel Colossus

NoSQL

Google BigQuery

BigData Analytics Cloud Platform

BigQuery: a fully-managed data analytics service in the cloud.Unlimited storage. Interactive analysis on multi-terabyte datasets.

Scalable Storage

Google Spreadsheets

App EngineApp

Co-Workers

AdwordsDCLKAnalytics

Corporate data3rd party data

API

Analyze interactivelyMash it up

Securely Share/

distribute the resultsStore all your data

in the cloud

SQL

Other BI Tools

Store and analyze data: It's scalable, high performing and hassle-free

Business Intelligence Dashboards“Google BigQuery Service makes it possible to examine millions of records in seconds. Speed is an essential part of our application, and BigQuery Service gives us that.”

– Richard Verhoeff, Founder, Crystalloids Innovations

Google Innovation Advantage“Google’s infrastructure gives us incredible data processing capabilities with little effort on our part. BigQuery lets us perform analyses on the fly and receive answers in seconds. We know that as our customer base grows, the system will scale with us.”

—Thyago Liberalli, Chief Technology Officer, Boo-box

Unparalleled scale and performance"We explored several data analytics solutions. Nothing comes remotely close to the sheer power of Google BigQuery. It made large-scale data collection and crunching possible with little effort, which has translated to a significant business advantage."

- Pradeep Kumar, Technical Architect Redbus

BigQuery: Ever Expanding Ecosystem of Partners

Takeaways for business

For the line-of-business

The more you can ask, the smarter your questions become

Data mashups can unlock new business insights

Democratizing data analysis can improve decision making

For IT

Store all the data, analyze & join it later

Hybrid works - ramp up with a mix of cloud & on-prem

Use the web to set data free - build apps on data

More on BigQuery https.//developers.google.com/bigqueryMore on Google services http://cloud.google.com

Thank You