google and search engines
DESCRIPTION
Google And Search EnginesTRANSCRIPT
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Motto: “Don’t Be Evil”
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LARRY PAGE & SERGEY BRIN
MISSION
"To organize the world’s information and make it universally accessible and useful."
FOUNDERS
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Originally the search engine used the Stanford website with the domain google.stanford.edu.
The domain google.com was registered on September 15, 1997
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In February 2003, Google acquired Pyra Labs, owner of Blogger
On September 28, 2005, Google announced a long-term research partnership with NASA
On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc
On October 9, 2006, Google announced that it would buy the popular online video site YouTube
Intellectual property
Internet privacy
Censorship
Criticism of Google
Growth
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SERVICES
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Two 300-megahertz (MHz) Dual Pentium II servers with 512 megabytes (MB) of memory
A four-processor F50 IBM RS6000 computer with 512 MB of memory
A dual-processor Sun Ultra II computer with 256 MB of memory Several hard drives ranging from 4 to 9 gigabytes (GB) for a total of more than 350 GB of storage space
In 1998 Co-founders Larry Page and Sergey Brin used Stanford equipment and donated machines to run Google's search engine duties:-
EQUIPMENTS
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Google uses servers for different tasks.
Web servers receive and process user queries, sending the request on to the next appropriate server.
Index servers store Google's indexes and search results.
Document servers to store search summaries, user information, gmail and Google Docs files.
Ad servers store the advertisements Google displays on search pages.
1997
SERVERS
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1999 2000
2001 CURRENT
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What Is Internet Search Engine ?
&
How Internet Search Engine Works ?
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Internet search engines are special sites on the Web that are designed to help people find information stored on other sites.
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They search the Internet -- or select pieces of the Internet -- based on important words.
They keep an index of the words they find, and where they find them.
They allow users to look for words or combinations of words found in that index.
Basic Tasks Of Search Engines:-
Google Spider Notes:-
The words within the page
Where the words were found
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Two key components involved in making the gathered data accessible to users:
The information stored with the data
The method by which the information is indexed
The Boolean operators most often seen are:
o AND
o OR
o NOT
o FOLLOWED BY
o NEAR
o Quotation Marks
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SEARCH ENGINE OPTIMIZATION
SEO is a collection of techniques a webmaster can use to improve his or her site's SERP position.
The White Hat approach
APPROACHES
• Keywords is in the title
• Keywords is in headers
• Keywords throughout the Web page
• Link exchanges
• Keyword stuffing
• Redirect
• Selling and farming links
• Page stuffing
The Black Hat approach
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THANK YOU ALL
Alan Leewllyn Bivera