google authorlink presentation

8
Google Authorlink A New Social Media Enhancement Tool Brought to You By Google!

Upload: flashpoint-marketing

Post on 12-Nov-2014

204 views

Category:

Technology


1 download

DESCRIPTION

Presentation given by Flashpoint Marketing's Brian Swanson on how CPA and accounting firms can use Google Authorlink to drive additional SEO value to their inbound marketing efforts. Flashpoint Marketing - CPA Firm SEO

TRANSCRIPT

Page 1: Google Authorlink Presentation

Google Authorlink

A New Social Media Enhancement Tool Brought to You By Google!

Page 2: Google Authorlink Presentation

What is Google Authorlink?

Google’s Method For Gives Credit For Your Content

Page 3: Google Authorlink Presentation

Benefits to Website Marketing

Several Benefits to this Strategy:

• Stand Apart on Search Engine Results Page (SERP)• More “Pop” on SERP• Higher Click Through Rates – 150% to Blogs• Establish Topical Authority• Faster Indexing • Diminishes Plagiarism

Page 4: Google Authorlink Presentation

Benefits to Website Marketing

Page 5: Google Authorlink Presentation

Getting Connected

Open A Google Plus Account

Add A Professional Photo

Google Plus Changes

Update Your Contributor Links

Add Proper Tags to Your Author Bio

Blog Change

Page 6: Google Authorlink Presentation

Examples

Author Highlights

Author Popularity

Freshness Stamp

Page 7: Google Authorlink Presentation

Examples

Where is Your Eye Immediately Drawn To?

Having the Author Image Gives A Competitive Advantage Over Text Links

Page 8: Google Authorlink Presentation