google authorrank for businesses (rel=publisher) #pubcon
DESCRIPTION
My presentation at #pubcon: How websites, brands and publishers can benefit from Google AuthorRank updateTRANSCRIPT
By Ann Smarty,Community Manager atInternet Marketing Ninjas
Google AuthorRank Update for Brands(rel=“publisher”)
2007: Google’s ”AgentRank patent” + “digital signature” to assign the content to authors:
…
2007: Google’s ”AgentRank patent” + “digital signature” to assign the content to authors:
2011: Google updates “AgentRank patent” + *portable* “digital signature” to assign the content to authors:
2011: Google updates “AgentRank patent” + *portable* “digital signature” to assign the content to authors:
Google Plus was initially planned to connect all pieces together:
That’s a portable digital signaturethat is meant to connect all the rest of the web with
Via rel=“author”
Google Plus is used to help Google discover *real* people behind the content and use various signals to measure this
*human* being’s authority
Google has made it very clear they want *only* real people behind the
claimed content
You can only use your *real* you when creating Google + account
You can only use your *real* you when creating Google + account
You can only use your head shot if you want to see your content verified (no logos)
But what to do if you are a BRAND / BUSINESS:
?
Is there any way for web and corporate entities to
jump into Google AuthorRank update
which is most likely to be the FUTURE
?
REL=“PUBLISHER”!
REL=“PUBLISHER”VS
REL=“AUTHOR”
REL=“AUTHOR”
TIES*PERSONAL* G+ PROFILE
TO *INDIVIDUAL
* ARTICLES
REL=“AUTHOR”
TIES*PERSONAL* G+ PROFILE
TO *INDIVIDUAL
* ARTICLES
REL=“PUBLISHER”TIES
*BUSINESS* G+ PAGES
TO *THE WHOLE
SITE*
REL=“AUTHOR”
*PERSONAL*
REL=“AUTHOR”
*PERSONAL*
REL=“PUBLISHER”
*BUSINESS*
REL=“AUTHOR”
CLAIMS*ARTICLES*
REL=“AUTHOR”
CLAIMS*ARTICLES*
REL=“PUBLISHER”
CLAIMS*SITES*
IMPACT ON SEARCH RESULTS
REL=“PUBLISHER”
REL=“AUTHOR”
SEE*YOUR
HEADSHOT* IN SEARCH RESULTS
WHEN YOUR ARTICLE
COMES UP
REL=“AUTHOR”
SEE*YOUR
HEADSHOT* IN SEARCH RESULTS
WHEN YOUR ARTICLE
COMES UP
REL=“PUBLSIHER”SEE
*YOUR G+ PAGE
SUMMARY* IN SEARCH
RESULTS WHEN SEARCHING FOR YOUR
BRAND
REL=“AUTHOR”
*YOUR HEADSHOT*
FOR ANY SEARCH
QUERY
REL=“AUTHOR”
*YOUR HEADSHOT*
FOR ANY SEARCH
QUERY
REL=“PUBLISHER”
*YOUR G+ PAGE
SNIPPET*FOR
NAVIGATIONAL QUERY
REL=“AUTHOR”
REL=“AUTHOR”
REL=“PUBLSIHER”
THE BENEFITS OF
REL=“PUBLISHER”
Better branding for navigational queries
Better branding for navigational queries
Your site tied to your Google Plus page (which also affect rankings)
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844
Better branding for navigational queries
Your site tied to your Google Plus page (which also affect rankings)
Better branding for navigational queries
Your site tied to your Google Plus page (which also affect rankings)
Most important: Your brand identity tied to your G+ account!
Most important: Connect your brand identity to your G+ account!
IS THE FUTURE NOW?
HARDLY…
2012: ONLY 9% OF TECH BLOGS IMPLEMENTED
REL=“AUTHOR”
Google authorship is not too fast
implemented, so Google has too little
data so far
But Google does take both tags seriously:
But Google does take both tags seriously:
Google has cherished the plans for 5 years now (and hasn’t abandoned them)
But Google does take both tags seriously:
Google has cherished the plans for 5 years now (and hasn’t abandoned them)
Google is implementing rel=“publisher” very actively (G+ button has it by default)
The Future is Near…
Thank you!
Contact us: 518-270-0854
Ann Smarty@seosmarty