google design sprint - case-study by mak3it
TRANSCRIPT
CHALLENGEMAK3it wants to build a solution which helpsproduct teams and product coaches to pick theright experiments for the testing of their ownideas.
Further, we want to test whether Google DesignSprint is a good sprint method
RESULTS• Enormous output in just 5 days• Feedback: the “great“ idea was rejected by the potential customers• However, ideas for new solutions for a following sprint have been
generated• Huge amount of validated learnings especially with regard to the problem• Good facilitation is the key for a successful sprint• The rigth team composition and concentrating 100% on the sprint is
extremely important
MONDAY: FORM THE BASIS
• Get together & roles• Long-term goal• Critical questions• Draw a process card• Talk to experts• „How might we?“-
questions Q&A• Choose target customers
Kick-off,knowhowsessions,challenge&goal
THUESDAY: GENERATE SOLUTIONS
• Flashlight demos and napkinsketches of existing solutionsas means of inspiration
• Division of tasks• 4-step sketch process & idea
generation• Appoint min. 5 customer
interviews
Inspiration,challenging,meetingswith potentialcustomers for Friday
WEDNESDAY: DECIDE
• Do the „solution gallery“ round tour
• Set focus points• Quick feedback & decision
round• Choose a fake name• Division of tasks• Design the story board
Present solutions,assess &choose,designthe story board
THURSDAY: PREPARE THE TEST
• Choose the right tool• Task division• Conduct a test-rehearsal• Finalise the test
preparations• Create the interview script
Embrace “Fake it“-philosphy,desgin arealistic front-end
FRIDAY: CONDUCT THE TEST
• Prepare the test room(s)• Conduct 5 tests and
document the resultsimmediately
• Look for patterns• Decide on next steps
Interviewcustomers,record reacrions,decision &next steps
INNOVATE LIKE GOOGLE• In the last couple of years Google Ventures helped
hundreds of startups and establishedorganisations (e.g Airbnb & Slack) to identifyproblems and test solutions by conducting the so-called „Google Design Sprints“
• In 2016 Google published a book about their 5-day sprint process
• MAK3it is one of the first team in Europe toimplement the Google Sprint process
DESIGN SPRINT DETAILS• The goal of the sprint is to identify and understand customer needsand problemsand to
continuously test new solutionswithin 5-day cycles• The intensive workis conducted in 4 - 6-headed teams along with an experienced MAK3it
facilitator• Option: Depending on your demand (e.g. for IT-specialists, designers, marketing, etc.) MAK3it
experts could additionally contribute to the project as fulltime team members• 5 days, fulltime, daily from 10am to 5pm
CHALLENGEMAK3it wants to build a solution which helpsproduct teams and product coaches to pick theright experiments for the testing of their ownideas.
Further, we want to test whether Google DesignSprint is a good sprint method
RESULTS• Enormous output in just 5 days• Feedback: the “great“ idea was rejected by the potential customers• However, ideas for new solutions for a following sprint have been
generated• Huge amount of validated learnings especially with regard to the problem• Good facilitation is the key for a successful sprint• The rigth team composition and concentrating 100% on the sprint is
extremely important
MONDAY: FORM THE BASIS
• Get together & roles• Long-term goal• Critical questions• Draw a process card• Talk to experts• „How might we?“-
questions Q&A• Choose target customers
Kick-off,knowhowsessions,challenge&goal
THUESDAY: GENERATE SOLUTIONS
• Flashlight demos and napkinsketches of existing solutionsas means of inspiration
• Division of tasks• 4-step sketch process & idea
generation• Appoint min. 5 customer
interviews
Inspiration,challenging,meetingswith potentialcustomers for Friday
WEDNESDAY: DECIDE
• Do the „solution gallery“ round tour
• Set focus points• Quick feedback & decision
round• Choose a fake name• Division of tasks• Design the story board
Present solutions,assess &choose,designthe story board
THURSDAY: PREPARE THE TEST
• Choose the right tool• Task division• Conduct a test-rehearsal• Finalise the test
preparations• Create the interview script
Embrace “Fake it“-philosphy,desgin arealistic front-end
FRIDAY: CONDUCT THE TEST
• Prepare the test room(s)• Conduct 5 tests and
document the resultsimmediately
• Look for patterns• Decide on next steps
Interviewcustomers,record reacrions,decision &next steps