google firestarters #3 future os of agencies
TRANSCRIPT
1) What we willdo
2) How we will do it
1) What we willdo
2) How we will do it
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Content
Channel
Data
The Incumbent’s
Dilemma
1) Transform the core
2) Look for the ‘big adjacencies’
3) And innovate at the edges
1) Transform the core
2) Look for the ‘big adjacencies’
3) And innovate at the edges
Whatever System we have, we will need the right Operators
Drucker
The way we empower them
Their way we encourage them to collaborate
The way we equip them to be catalysts for change
You can teach a man to draw a straight line.
But if you ask him to consider if he cannot find better in his own head, he stops; he thinks, and ten to one he makes a mistake in the first touch he gives to his work as a thinking being.
“
”
But you have made a man of him for all
that.
He was only a machine before, an animated
tool
Gothic:the original crowd sourcing?
Architecture] is an unfolding drama in which we all play our part.
We construct our environment in a way that is better informed by the wisdom and inventiveness of its public.
Sunand Prassad, former RIBA president
Everything out in the open
http://socialfresh.com/the-social-business-imperative/
The
social
agency
The
agile
agency
http://blog.eloqua.com/eloqua-killer-content-case-study/
Recruit
Rework
Revenue
Thought leadership
encouraged
Real time updates & sharing
Curation of knowledge?
Virtual client teams
Data updates & co-created responses
Website as more than just a shop front
Apps on the go?
The
open
agency
The media agency of the future will look like everything.
The successful agency will be a leader in all of the things a marketer needs.
Steve FarellaCEO, TargetCast
http://vodpod.com/watch/4023179-pixars-ed-catmull-ceo-talks-to-the-economist-on-the-creative-company?u=seewhathappens&c=seewhathappens
Democracy, not aristocracy
Collaboration/Interpretation as the norm