Google Confidential and Proprietary 1

Emma Thorn

Getting British Business Online

•  What is the ‘Getting British Business Online” (GBBO) campaign

•  Local Engagement

•  Online training

•  What’s next & how to get involved.

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What is the campaign about?

•  Changing perceptions - Businesses wrongly believe that marketing their business online marketing is complicated, expensive and superfluous to their business

•  Growing the economy - Businesses that embrace online grow at 4x the rate of those that don’t

•  Education - Helping businesses make the most of what the internet has to offer through free marketing tools, support & training

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Getting British Business Online Goes Local

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Local Partner ecosystem

Education Events Legacy

Get Local SMBs Online

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In Liverpool we…

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•  Big launch event for over 500 businesses

•  Experiential marketing

•  Educated over 3000 businesses

•  Reached 53million people media coverage

•  Local MPs ran events

•  On going Legacy programme

Some of our partners

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Google Juice Bar & Workshops

•  40 minute 1-2-1 digital health checks

•  MP’s delivered Juice Bars

•  Series of workshops held around Merseyside

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Leaving a Legacy…..

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Getting Welsh Business Online highlights

•  Over 400 business attended the launch event

•  420k businesses engaged through our content

•  1600 businesses trained

•  36 millions people reach via TV, Press and radio

•  4 local MP’s delivered Juice Bars

•  Legacy programme

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Growing Business Online training

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What next…..

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• Continue training SMEs • Local MPs run Juice Bars • Integration of social

Contact

Emma Thorn

ethorn@google.com

www.gbbo.co.uk

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