google hummingbird update
TRANSCRIPT
Hummingbird Algorithm Update
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Dharam Tripathi
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image by rocky_johndb8 on flickr.com used under CC BY 2.0image by rocky_johndb8 on flickr.com used under CC BY 2.0
To celebrate their 15th birthday, Google launched a new algorithm.
Calling it an update, the Hummingbird update carries Google’s goal to make search more conversational. A more human way to interact with its users, the update allows the engine to provide direct answers to searched for questions.
Google started using Hummingbird on about August 30th, 2013 and announced the update officially on September 26, 2013.
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Impact? What Impact?Hummingbird effects 90% of all searches but usually to a small degree. - Matt Cutts
Google stated that the release of its Hummingbird could potentially go unnoticed and that SEO would remain largely unaffected.
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With the exception of long tail keyword opportunities.
Any current initiatives to optimize websites using a real content strategy should continue to be the focus …
Did Hummingbird Go Unnoticed?
Yes, for the most part
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Re-emergence of Long Tail Keyword
a welcome site for web masters!
Single term search:
“shoes” vs
Long tail search:
“shiny red women’s shoes”
on average, long tail keyword searches convert 2.5 times better than searches with just 1 or 2 keywords.
Example:2.5 times
more effective
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Hummingbird Styleconversational search just got a
promotion!
A brave new style for content writers as they strive to provide the kind of how-to articles and blog posts that will best serve the search hungry public along with Hummingbird’s new ability to serve up results based on the style of the search conversation the searcher is using. Content marketers are
seeing the benefits of providing content that answers common questions of search users like: “how to” “compare”
“vs” “where can I find?”
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Got Useful Content?vs
1.Create original content2.Publish and curate interesting content3.Use long tail keywords4.Provide useful information5.Keep calm & carry on with SEO
Panda asked for original content that offered a creative and engaging read for audiences. Sharing and interacting was the primary. goal
Hummingbird is now asking for useful content. Keep these top 5 considerations in mind:
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Content was King & Context was Queen
The hummingbird update strengthened
the kings rule.
Original, relevant, compelling, well-liked content still rules the
land of search.image by Ewan-M on flickr.com used under CC BY 2.0
No Need To Change!
Solid, intentional, best-practice SEO tactics that were effective before Hummingbird’s release will continue to be effective post update:
• Original and engaging content is still king.• Legitimate back links that are earned using proper SEO are
still important.• Keywords will still need to be carefully placed and used in
moderation.
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Thanks for Reading!
Reach Dharam [email protected]
888.870.8744
www.eZdia.comLinkedin linked.com/ezdiaTwitter twitter.com/ezdia
Reach Dharam [email protected]
888.870.8744
www.eZdia.comLinkedin linked.com/ezdiaTwitter twitter.com/ezdia
@ezdia
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@ezdia
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