Google Maps

Marketing and Branding

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Marketing and Branding• First announced on Feb. 8, 2005 by

Google Inc. • Related service: Area shapes Path lines Route planning Satellite maps Vector maps Topographic maps …

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Marketing and Branding The predecessor: a C++ program designed by two Danish brother, Lars and Jens

Eilstrup Rasmussen

October 2004, the program was acquired by Google

At the same year, Google acquired another two technological companies: Keyhole & ZipDash

In September 2008, Google Maps for Android was firstly released

It is said by Smith (2013) that Google Maps was the most popular app for world’s smartphones, “54% of global smartphone owners using it at least once “

Technological Affordances-GPS Global Positioning System

• What is GPS?

• How is GPS intended to work?

• The devices with GPS.

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Technological Affordances-A-GPS

A-GPS enhances the startup performance of a GPS satellite-based positioning system.

An A-GPS receiver can address these problems in several ways, using network elements such as either an assistance server or other data from a network.

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Technological Affordances-Google Maps API

“Google Maps API is a JavaScript technology-based

application programming interface (API) offered by

Google”(He and Lai, 2010, p. 87)

https://youtu.be/tKEnpYE-mtY

User Experience--Navigation

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User Experience--Navigation

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User Experience--LBS

Location Based Service

(abbreviated as LBS)

“refers to web service

providing integrated

services available nearby”

(Yang and Hsu, 2015, p.2)

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Reference--Texts

He, L. and Lai, Z. (2010). The study and implementation of mobile GPS navigation system based on Google Maps. In Computer and Information Application (ICCIA), 2010 International Conference on (pp. 87-90). IEEE.

Smith, C. (2013). Google+ Is The Fourth Most-Used Smartphone App, Business Insider.

Yang, S. Y., and Hsu, C. L. (2015). A location-based services and Google maps-based information master system for tour guiding. Computers & Electrical Engineering.

Reference Picture 1: http://netvantagemarketing.com/blog/switching-to-the-old-google-maps/Picture 2:http://netvantagemarketing.com/blog/switching-to-the-old-google-maps/Picture 3:https://en.wikipedia.org/wiki/Google_MapsPicture 4:http://www8.garmin.com/aboutGPS/Picture5:http://www.althosbooks.com/intoglposyg.htmlPicture 6:http://www.slideshare.net/taifalawsi1/introduction-to-global-position-systemPicture 7:http://www.bestbuy.com/site/car-audio-gps/gps-navigation/abcat0301000.c?id=abcat0301000

referencePicture 8:https://technowizz.wordpress.com/2010/01/03/lbs-technologies-part-1/Picture 9:http://lifehacker.com/google-maps-adds-better-navigation-offline-maps-and-t-1572429181Picture 10:http://www.androidguys.com/2014/07/03/living-google-google-maps/Picture 11:http://optimus5.com/index.php?page=search/images&search=location+based+services&type=images