google - march 2010 us patent application review series

8/14/2019 Google - March 2010 US Patent Application Review Series

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A few words from the editor

A few words from the editor

If I have seen a little further it is by standing on the shoulders of giants.

- Issac Newton

If you want your views to be known, we now open this monthly review to columnists, bloggersand IP practitioners. Send us an email at [email protected] and lets discuss how we canwork together. We also accept advertorial and advertisement placements.

Structure of this review

The Table of Contents is created based onalphabetical order of IPC. The patent applicationsare also sorted by alphabetical order of IPC. A briefdescription of each IPC is shown. We find that the IPCdescription could help deciphering the abstract of anpatent application. If a patent application belongs tomultiple IPC, the patent application will only be shownunder the section of first IPC.

For each patent application, the following informationwill be shown:

1. App. No. patent application no. it is uniqueto each patent application.

2. Assignee this is owner of the patentapplication. If there is no assignee beingspecified, either the inventor of the patentapplication own the patent application or theowner of the patent application did not recordsuch information when the patent applicationwas filed.

3. Title this is the title of the patent application.

4. Abstract this is the abstract of the patentapplication. There are rules on how an abstractshould be drafted. Most patent attorneys like tohave the abstract based on the first claim of thepatent application.

5. Pri. Date priority date it is the dateof filing of the first application of the patentapplication (a patent application could havemultiple application dates because of divisionalpatents as well as overseas patent applications).It is considered to be the effective date of filingfor the examination of novelty and inventivestep or non-obviousness for the subsequent

application claiming the priority of the firstapplication.

6. App. Date application date it is the date offiling of the patent application at the US.

7. Pub. Date publishing date it is the date of thepatent application published by US. Usually, it isabout 18 months after the application date.

Patent Index is a numerical sorted list the patentapplications appeared in the review.

IPC Catchword Index is an alphabetical sorted list ofcatchwords of the IPC appeared in the review.

How to use this review?

For creativity stimulation purpose:

quickly flip the pages and write down the pagenumber of the diagrams that interests you forlater review.

look up the IPC Catchword Index and go to theIPC that you are interested

For business intelligent purpose:

quickly flip the pages and identify the IPC thatcould ring a bell

study all patent applications belong to theidentified IPC.

For engineering design purpose:

quickly flip the pages and identify the diagramsthat may be similar to your work.

click on the patent application link and visit theUS server for more detailed information of thepatent application.

read the description of IPC carefully.

if you are interested in IPC, compare the patentapplications belong to it.

Copyright

Patent applications are free of copyrights unless theinventor specifically stated so in the patent application.However, this review is protected by copyright law dueto the editing effort we have invested in. We hope youfind this review useful and would recommend yourfriend to purchase another review from us. Pleasedo not copy or distribute this review. This would bea violation of copyright law and reduce the amount ofrevenue we should earn.

We hope you find this review useful. If youwould like to contact us or have us to develop acustomized review, please send us an email [email protected].

Google - March 2010 USPTO Patent Applications 2
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Table of Contents

Table of Contents

A few words from the editor 2

Table of Contents 3

G06 - Electric digital data processing 4G06F 03/00 - Inputarrangements for

transferring data to be processed intoa form capable of being handled by thecomputer . . . . . . . . . . . . . . . . . 4

G06F 03/041 - Digitisers, e.g. for touchscreens or touch pads, characterisedby the transducing means . . . . . . . . 4

G06F 03/048 - Interaction techniquesfor graphical user interfaces, e.g.interaction with windows, icons or menus 7

G06F 07/06 - Arrangements for sorting,selecting, merging, or comparing dataonindividual record carriers . . . . . . . 9

G06F 09/44 - Arrangements for executingspecific programmes . . . . . . . . . . . 9

G06F 15/16 - Combinations of two or moredigital computers each having at leastan arithmetic unit, a programme unitand a register, e.g. for a simultaneousprocessing of several programmes . . . 9

G06F 15/173 - using an interconnectionnetwork, e.g. matrix, shuffle, pyramid,star, snowflake . . . . . . . . . . . . . . 12

G06F 17/30 - Information retrieval . . . . . . 14G06K 09/34 - Segmentation of touching oroverlapping patterns in the image field . 16

G06K 09/46 - Extraction offeatures orcharacteristics of the image . . . . . . . 17

G06Q 10/00 - Administration, e.g. officeautomation or reservations . . . . . . . 18

G06Q 30/00 - Commerce, e.g. marketing,shopping, billing, auctions or e-commerce 19

G06T 15/00 - Three dimensional (3D) imagerendering, e.g. from a model to a bit-mapped image . . . . . . . . . . . . . . 19

G09 - Arrangements or circuits for control ofindicating devices using static means topresent variable information 21G09G 05/00 - Control arrangements or

circuits for visual indicators common tocathode-ray tube indicators and othervisual indicators . . . . . . . . . . . . . 21

Patent Index 22

IPC Catchword Index 23



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G06F 03/041

G06F 03/00: Electric digital data processing Inputarrangements fortransferring data to be processed into a form capable of being handledby the computer

App. No. 20100042923 Assignee Google Inc.

Title Touring in a geographic information system

Abstract The present invention relates to navigating in a geographic information system. In an embodiment,a method tours geographic information in a geographic information system. A set of actions fora tour is received. Each action includes a tour time. A tour time of at least one of the actions isdefined by a user. Each action in the set of actions is executed to tour geographic information inthe geographic information system.

Pri. Date 20080815 App. Date 20090810 Pub. Date 20100218

http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=%2220100042923%22.PGNR.&OS=DN/20100042923&RS=DN/20100042923http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=%2220100042923%22.PGNR.&OS=DN/20100042923&RS=DN/20100042923


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G06F 03/041

G06F 03/041: Electric digital data processing Input arrangements fortransferring data to be processed into a form capable of being handledby the computer Input arrangements or combined input and outputarrangements for interaction between user and computerArrangementsfor converting the position or the displacement of a member into acoded formDigitisers, e.g. for touch screens or touch pads, characterised

by the transducing means


Title Anchored navigation in a three dimensional environment on a mobile device

Abstract This invention relates to anchored navigation in a three dimensional environment on a mobiledevice. In an embodiment, a computer-implemented method navigates a virtual camera in athree dimensional environment on a mobile device having a touch screen. A first user input isreceived indicating that a first object is approximately stationary on a touch screen of the mobiledevice. A second user input is received indicating that a second object has moved on the touchscreen. An orientation of the virtual camera of the virtual camera is changed according to thesecond user input.




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G06F 03/041


Title User interface gestures for moving a virtual camera on a mobile device

Abstract This invention relates to user interface gestures for moving a virtual camera on a mobile device.In an embodiment, a computer-implemented method navigates a virtual camera in a threedimensional environment on a mobile device having a touch screen. A user input is receivedindicating that two objects have touched a view of the mobile device and the two objects havemoved relative to each other. A speed of the objects is determined based on the user input. A

speed of the virtual camera is determined based on the speed of the objects. The virtual camera ismoved relative to the three dimensional environment according to the speed of the virtual camera.




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G06F 03/048

G06F 03/048: Electric digital data processing Input arrangements fortransferring data to be processed into a form capable of being handledby the computer Input arrangements or combined input and outputarrangements for interaction between user and computer Interaction

techniques for graphical user interfaces, e.g. interaction with windows,icons or menus

App. No. 20100036703 Assignee GOOGLE INC.

Title Analyzing a content-requesting media item

Abstract The subject matter of this specification can be implemented in, among other things, a computer-implemented method including receiving a first input from a publisher who has established anaccount with a content-distributing entity to publish content from others, the first input beinggenerated based on a publisher media item configured to present at least part of the contentand including code from the publisher media item for requesting the content. The method furtherincludes obtaining the content from the content-distributing entity including using the code togenerate a request for the content. The method further includes generating an analysis viewavailable to the publisher, the analysis view generated using the content.




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G06F 03/048


Title Annotating media content items

Abstract In one general aspect, a media content item is provided to a plurality of users, the media contentitem having a temporal length. Annotations to the media content item are received from theplurality of users, the annotations each having associated temporal data defining a presentationtime during the temporal length. The received annotations are associated with the media contentitem so that the annotations are presented during the presentation of the media content item atapproximately the presentation time during the temporal length.



Title User interface for selecting options

Abstract Icons can be combined to form toolbars such as those appearing on computer desktops andwithin application windows such as web browsers. Small icons are desired because desktopreal estate is expensive. Small icons can be difficult to select or open because it can be hardto confirm which icon is indicated. An icon is indicated when the desktop cursor hovers over it.Altering the indicated icon provides good user feedback. Icons can be changed varying their size.Non-indicated icons can revert to a minimum size while an indicated one grows to a maximumsize. Different images can be displayed for different sized icons, producing a more pleasing

appearance. Alternatively, icons can be presented as display images produced by morphing twoimages together using morphing functions and icon weights. Morphing includes growing andshrinking as well as color changes, animating, and so forth.


http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=%2220100037149%22.PGNR.&OS=DN/20100037149&RS=DN/20100037149http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=%2220100050120%22.PGNR.&OS=DN/20100050120&RS=DN/20100050120http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=%2220100050120%22.PGNR.&OS=DN/20100050120&RS=DN/20100050120http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=%2220100037149%22.PGNR.&OS=DN/20100037149&RS=DN/20100037149


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G06F 15/16

Patent applications also belong to this classification and have been already shown:

20100042923 page 4

G06F 07/06: Electric digital data processingMethods or arrangementsfor processing data by operating upon the order or content of the data

handled Arrangements for sorting, selecting, merging, or comparingdata onindividual record carriers


20100036703 page 7

G06F 09/44: Electric digital data processingArrangements for programmecontrol, e.g. control unit using stored programme, i.e. using internalstore of processing equipment to receive and retain programmeArrangementfor executing specific programmes


Title Content distribution for mobile device

Abstract Among other disclosed subject matter, a computer-implemented method for providing contentdistribution for a mobile device includes providing a software development kit to a developer fordeveloping an application for a mobile device. The software development kit includes an objectto be inserted into the application and configured for requesting content for the application. Themethod includes identifying a context parameter regarding the application for use in selectingcontent to be distributed to the application on the mobile device. The method includes forwardingthe content to the mobile device, the content being selected using the context parameter andconfigured to be presented to a user of the mobile device.




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G06F 15/16

G06F 15/16: Electric digital data processing Digital computers ingeneral Combinations of two or more digital computers each havingat least an arithmetic unit, a programme unit and a register, e.g. for asimultaneous processing of several programmes

App. No. 20100030864 Assignee GOOGLE INC

Title Zero-minute virus and spam detectionAbstract Disclosed are systems and methods for detecting unwanted electronic message transmissions

on a communications network. These include establishing a database for storing metadataassociated with message traffic according to at least the source addresses of the senders ofelectronic message transmissions. The disclosed principles also include monitoring electronicmessage transmissions at the certain location on the electronic communications network. Also,included is populating the database with metadata derived from analysis of the monitoredelectronic messages, where the metadata includes metadata derived by analyzing the contentsof the monitored electronic messages. Based upon the populated database, it is determinedwhether certain received electronic messages are likely to be unwanted based on an examinationof the metadata associated with the source addresses of the senders of the received electronicmessages and based on the analysis of the content of monitored electronic messages at least inpart without reference to a promulgated database of x201c;signaturesx201d; of known unwantedelectronic messages.




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G06F 15/16


Title Advertisements for streaming media

Abstract Systems and methods for streaming media content. Streaming media advertising systems canidentify a request for streaming media and identify content for presentation to a client requestingthe streaming media. The identified content items can be presented simultaneous to presentationof the streaming media or can be interspersed within the presentation of the streaming media.



Title Parallel, side-effect based dns pre-caching

Abstract Embodiments of the present invention include methods and systems for domain name system(DNS) pre-caching. A method for DNS pre-caching is provided. The method includes receivinguniform resource locator (URL) hostnames for DNS pre-fetch resolution prior to a user hostnamerequest for any of the URL hostnames. The method also includes making a DNS lookup callfor at least one of the URL hostnames that are not cached by a DNS cache prior to the userhostname request. The method further includes discarding at least one IP address provided bya DNS resolver for the URL hostnames, wherein a resolution result for at least one of the URLhostnames is cached in the DNS cache in preparation for the user hostname request. A system forDNS pre-caching is provided. The system includes a renderer, an asynchronous DNS pre-fetcher

and a hostname table.Pri. Date 20080825 App. Date 20080825 Pub. Date 20100225



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G06F 15/173

G06F 15/173: Electric digital data processing Digital computers ingeneral Combinations of two or more digital computers each havingat least an arithmetic unit, a programme unit and a register, e.g. fora simultaneous processing of several programmes Interprocessorcommunication using an interconnection network, e.g. matrix, shuffle,pyramid, star, snowflake


Title System and method for monitoring and analyzing internet traffic

Abstract A system and method for monitoring and analyzing Internet traffic is provided that is efficient,completely automated, and fast enough to handle the busiest websites on the Internet, processingdata many times faster than existing systems. The system and method of the present inventionprocesses data by reading log files produced by web servers, or by interfacing with the webserver in real time, processing the data as it occurs. The system and method of the presentinvention can be applied to one website or thousands of websites, whether they reside on oneserver or multiple servers. The multi-site and sub-reporting capabilities of the system and methodof the present invention makes it applicable to servers containing thousands of websites andentire on-line communities. In one embodiment, the system and method of the present inventionincludes e-commerce analysis and reporting functionality, in which data from standard trafficlogs is received and merged with data from e-commerce systems. The system and method of

the present invention can produce reports showing detailed x201c;return on investmentx201d;information, including identifying which banner ads, referrals, domains, etc. are producing specificdollars.




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G06F 15/173



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G06F 17/30

G06F 17/30: Electric digital data processing Digital computing ordataprocessing equipment or methods, specially adapted for specific functions Information retrieval

App. No. 20100030753 Assignee GOOGLE INC.Title Providing posts to discussion threads in response to a search query

Abstract Systems, methods and apparatus, including computer program products, to provide posts todiscussion threads in response to a search query. The methods include receiving informationidentifying multiple resources that have been identified by a search engine as satisfying a searchquery, identifying a first resource in the multiple resources as including a post to a discussionforum, and identifying one or more second resources that are each distinct from the first resource.Each second resource is linked directly or indirectly to the first resource and includes one or moreother posts to the discussion forum. Further, the method includes extracting information from thefirst resource and the one or more second resources about the discussion forum, and providingthe extracted information together with a link to the first resource to a user device for display to auser as part of a response to the search query.




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G06F 17/30


Title Multiple index based information retrieval system

Abstract An information retrieval system uses phrases to index, retrieve, organize and describe documents.Phrases are identified that predict the presence of other phrases in documents. Documentsare the indexed according to their included phrases. The document index is partitioned intomultiple indexes, including a primary index and a secondary index. The primary index storesphrase posting lists with relevance rank ordered documents. The secondary index stores excess

documents from the posting lists in document order.Pri. Date 20080722 App. Date 20090720 Pub. Date 20100204



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G06K 09/34


Title Inferring search category synonyms from user logs

Abstract Systems and methods for inferring category synonyms from prior result data may includeidentifying prior query data including query information and category information relating tothe prior result data; determining whether the query information is a synonym for the categoryinformation; and using the query information and the category information in subsequent searchrequests if it is determined that the query information is a synonym for the category information.



20100036703 page 7

G06K 09/34: Recognition of dataMethods or arrangements for readingor recognising printed or written characters or for recognising patterns,e.g. fingerprints Image acquisition Segmentation of touching oroverlapping patterns in the image field


Title Segmenting printed media pages into articles

Abstract Methods and systems for segmenting printed media pages into individual articles quickly andefficiently. A printed media based image that may include a variety of columns, headlines, images,and text is input into the system which comprises a block segmenter and a article segmentersystem. The block segmenter identifies and produces blocks of textual content from a printedmedia image while the article segmenter system determines which blocks of textual contentbelong to one or more articles in the printed media image based on a classifier algorithm. Amethod for segmenting printed media pages into individual articles is also presented.




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G06K 09/46

G06K 09/46: Recognition of dataMethods or arrangements for readingor recognising printed or written characters or for recognising patterns,e.g. fingerprints Image preprocessing, i.e. processing the imageinformation without deciding about the identity of the imageExtraction

offeatures or characteristics of the image


Title Object identification in images

Abstract A first indication of a portion of an image presented on a display device associated with a firstuser is received in response to a prompt to identify an object. A second indication of a portion ofthe image presented on a display device associated with a second user is received in responseto a prompt to identify the object. A region-of-interest in the image is identified based on the firstindication and the second indication. The region-of-interest is associated with an identifier of theobject. A designator is associated with the region-of-interest in the image, the designator beingconfigured to present information related to the object. Presentation of the designator associatedwith the region-of-interest in the image is enabled in subsequent presentations of the image.




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G06Q 10/00

G06Q 10/00: Data processing systems or methods, specially adaptedfor administrative, commercial, financial, managerial, supervisory orforecasting purposesAdministration, e.g. office automation or reservations

App. No. 20100049584 Assignee GOOGLE INC.Title Competitive advertising server

Abstract Competitive content item serving is provided. Competitive content item serving can include theability to receive a request for a content item and to compare an expected return for a firstnetwork content item to an expected return for a second network content item. Based uponthe comparison, it can be determined whether to provide the first network content item to thepublisher.




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G06T 15/00


20100036703 page 7

G06Q 30/00: Data processing systems or methods, specially adaptedfor administrative, commercial, financial, managerial, supervisory or

forecasting purposes Commerce, e.g. marketing, shopping, billing,auctions or e-commerce


Title Content item slot scheduling

Abstract Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group sothat more than one presenter (e.g., advertiser) can share a corresponding number of slots on thepublishers property over a defined time period. The presenters can be scheduled to the slotswithin the slot group to maximize a performance measurement (e.g., number of clicks) that eachpresenter realizes according to budget constraints that are defined by the presenters.



20100036703 page 7 20100049584 page 18



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G09G 05/00


20100045666 page 5

G09G 05/00: Arrangements or circuits for control of indicating devicesusing static means to present variable informationControl arrangements

or circuits for visual indicators common to cathode-ray tube indicatorsand other visual indicators


Title Dynamic exploration of electronic maps

Abstract A mapping engine receives map data from a map server and displays electronic maps. Themapping engine also receives one or more templates that specify metrics to show with the map.The templates specify metrics to accomplish specific tasks, such as house hunting. Metricsdescribe attributes of the areas shown in the map and are received from a metrics server oranother source. Metrics are static or dynamic. Some metrics are explicitly specified, while othermetrics are computed in response to the map data and/or other metrics. One or more of thetemplates are designated as x201c;active,x201d; and the mapping engine displays the metrics of

the active templates. The mapping engine displays some metrics on the map and other metricsin a metrics panel.




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IPC Catchword Index

IPC Catchword Index

Catch Word IPC PageCOMPILERS G06F 09/44 9COMPILING statistics G06 4COMPUTER(S) G06 4DATA processing G06 4EMULATION G06F 09/44 9EQUATIONS solving EQUATIONS G06 4FUNCTIONS evaluating FUNCTIONS G06 4INDICATING control arrangements or circuits for visual indicators G09G 05/00 21INFORMATION electric digital computers for INFORMATION retrieval G06F 17/30 14INPUT for electric digital computers G06F 03/00 4OUTPUT for electric digital computers G06F 03/00 4SORTING of record carriers in electric digital computers G06F 07/06 9