google mobile algorithm update - fluid advertising

14
Google Mobile Algorithm Update

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Post on 15-Jul-2015

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Page 1: Google Mobile Algorithm Update - Fluid Advertising

Google Mobile Algorithm Update

Page 2: Google Mobile Algorithm Update - Fluid Advertising

What is the Search Engine Algorithm?

• Extremely complex, ever-changing formula, designed to help Google search users receive the best possible search results.

Page 3: Google Mobile Algorithm Update - Fluid Advertising

Panda: 1st Big Update

• High Quality sites in rankings

• Low Quality sites in rankings

Page 4: Google Mobile Algorithm Update - Fluid Advertising

Penguin: 2nd Big Update

• Incoming links are good.

• Spam links are bad!

Page 5: Google Mobile Algorithm Update - Fluid Advertising

Hummingbird: 3rd Big Update

• Google reads every word, understands what you’re searching for better.

Page 6: Google Mobile Algorithm Update - Fluid Advertising

Mobile Update

• April 21 update!

• Mobile searches are more important.

• Key focus is results optimized for mobile.

Page 7: Google Mobile Algorithm Update - Fluid Advertising

Mobile Friendly Test

Is your website mobile-friendly? Test it!

Page 8: Google Mobile Algorithm Update - Fluid Advertising

Where do I stand?

• Google has started using Mobile-friendly tags in search results.

• Users can see which sites are already optimized for mobile.

Page 9: Google Mobile Algorithm Update - Fluid Advertising

Potential Problems

• 4 Main Issues

1. Software works?

2. No zooming!

3. No side scrolling!

4. Link tapping

Page 10: Google Mobile Algorithm Update - Fluid Advertising

Are you using incompatible software?

Page 11: Google Mobile Algorithm Update - Fluid Advertising

Is text readable?

Good Text Size Bad Text Size

Page 12: Google Mobile Algorithm Update - Fluid Advertising

Is content sized to screen?

Page 13: Google Mobile Algorithm Update - Fluid Advertising

Are links too close together?

1. Make tap targets large enough to press.

2. Ensure extra space between small tap targets.

Page 14: Google Mobile Algorithm Update - Fluid Advertising

What now?

• Check the status of your site.

• Stay up on the latest mobile trends.

• Read all about the Google mobile algorithm update at www.fluid.com