google+ & pr: what it means for you and your company

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PROPRIETARY & CONFIDENTIAL 9/27/11 Google+ & PR: What it means for you and your company? PRSA –NY September 27 th , 2011 Sandra Fathi President, Affect President, PRSA New York Chapter Email: sfathi@affect.com Twier: @sandrafathi LinkedIn & Google+: Sandra Fathi Slideshare: Slideshare.net/sfathi

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Page 1: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL

9/27/11

Google+ & PR: What it means for you and your company?

PRSA –NY September 27th, 2011

Sandra Fathi

President, Affect

President, PRSA New York Chapter

Email: [email protected]

Twier: @sandrafathi

LinkedIn & Google+: Sandra Fathi

Slideshare: Slideshare.net/sfathi

Page 2: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect Strategies

Page 3: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Google+ = A New Social Network

This Social Network Creates A New Social Order

Google+ has the potential to become:

Listening Platform

Research Platform

Brand & Marketing Platform

Sales Platform

Advertising Platform

Page 4: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Let’s Take a Tour

Page 5: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

» Add & Organize People You Know – Circles

» Video Chat with up to 9 Contacts– Hangout

» Share & Read Content from Your Contacts & the Public - Streams

» Share Photos & Mobile Uploads – Photos

» Fill Out Your Profile & Contact Info – Profile

» Find Topics of Interest - Sparks

Page 6: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Circles Circles

Add Contacts, Organize Contacts & Create Communities

Page 7: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Circles Create Groups (Circles) based on areas of interest or association. (This is how you choose to share and/or receive information from specific contacts. )

Page 8: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Streams

View updates and posts by everyone or filter by Circles

Share a link, a post, a video, a location or even a Circle (up to 250 contacts)

Page 9: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Hangouts Create and instant Hangout for up to 9 contacts to join. Make it public and more folks can listen in but not participate.

Page 10: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Google+ Profile

Fill out your profile and link to other social media sites

Page 11: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Google+ Profile

All of your activity on Google+ and linked networks are stored here

Page 12: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Photos & Videos

Download the Google+ app and upload from your mobile phone

Page 13: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Huddle = IM/Group Chat

Sparks = Areas of Interest

Games

Additional Features

Page 14: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Tips & Tricks

•  Customize your Profile view by Circle or by individual

•  Customize your Notifications (in Account Seings) for email, SMS,

Google+ Bar and Mobile

•  Filter your Stream view by Circle

•  Sharing publically may appear in search results

•  Share with someone not on Google+ via email

•  Lock a post (to prevent 1-click sharing) or disable comments

• Use #hashtags – just like on Twier

•  Block people or ignore them – they won’t be notified, but it may limit

their ability to interact with you

• Mention/Tag people with a +Name, @Name or Email

•  There is no limit to the number of people you can chat with

Page 15: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Formaing & Shortcuts

• Underscore = Italics _italics_

•  Asterisks = Bold *bold*

•  Hyphens = Strikethrough -strikethrough-

•  +Name or @Name = Tag +Natalie or [email protected]

Page 16: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

Brands on Google+

•  Already in beta (Ford)

•  Expected limited rollout within 2 weeks

•  Get Ready

•  Prepare your Circles (customer/contact databases)

•  Appoint an administrator/community manager

•  Create an editorial calendar

•  Curate content

•  Follow Google+ Community Managers

•  Alert other Google property managers within your organization

•  Prepare to collaborate

Page 17: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL 9/27/11 Affect

The Possibilities

•  CRM – Google+ could become your CRM tool

•  Search - Google+ could be central for Google Algorithms

•  Advertising – Google+ feeds the data monster for Adwords and

more

•  Advertising – Google+ is the new targeted advertising platform

•  Personalization – Google+ knows who you are and customizes all

Google services

•  Shopping – Integration of Circles into shopping and opinion sites

•  Privacy – Forfeited for services and content customization

Page 18: Google+ & PR: What it means for you and your company

PROPRIETARY & CONFIDENTIAL

9/27/11

Contact Information & Resources:

On Slideshare – www.slideshare.net/sfathi

Sandra Fathi Affect 989 Avenue of the Americas, 6th Floor New York, NY 10018 [email protected] 212 398 9680 Twier: @sandrafathi Web: www.affect.com Blog: www.techaffect.com