google presentation search engine dependency
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A powerpoint presentation based inspired by the Google logo for the thesis Risks of search engine dependency and its influence on data qualityTRANSCRIPT
EMBS – European Master in Business Studies
Final Master Thesis presentation
Ronan Chardonneau
Università degli studi di Trento IMUS Universität Kassel Universidad de Léon
June 30th 2009Date
2007 - 2009
Risks of search engine dependency and its influence on data quality
EMBS – European Master in Business Studies
Final Master Thesis presentation
Table of contents
1 - 6
Chapter 2: Concept of data qualityExplanations of data quality issues on the Internet
master-thesis/data_quality.html – 3 min
Chapter 3: Search engine dependencySearch engine market, search engine dependency definition
master-thesis/search_engine_dependency.html – 3 min
Chapter 4: Risks of search engine dependency and its influence on data qualitySearch engine dependency and its influence on data quality: issues and solutions
master-thesis/search_engine_dependency_and_its_influence_on_data_quality.html – 4 min
Chapter 5: The Google exampleGoogle presentation and risks of using its services
master-thesis/the_Google_example.html – 1 min
ConclusionRecommendations for individuals and businesses
master-thesis/conclusion.html – 1 min 30 sec
Chapter 1: Introduction to the topic backgroundIntroduction of the topic
master-thesis/topic_introduction.html – 2 min
Sponsored Links
MethodologyModifications since the last
presentation
methodology.html – 30 sec
http://master-thesis/topic_introduction.html
EMBS – European Master in Business Studies
The Internet as an information
provider
Search engine as an information
provider
The most used (58% of people
turned to it when need help)
2nd most popular activity (71%)
after email (96%)
The largest
(600,000,000 websites)
Most flexible way to search the
Internet
The most global
The most accessible (mobile)
Increasing everyday (in a decade
from a thousand to millions)
Vulgarization of the information
(25% of young people (<34 year-
old) have a website)
Facts:
Introduction of the topic background
Individuals and companies information are
mixed up on the Internet (confusion)
Are search engines the best way to search
the information on the Internet?
To show the poor knowledge of Internet users
regarding the Web and search engines
Measuring the consequences of it on
information quality and companies’ business
EMBS – European Master in Business Studies
http://master-thesis/topic_introduction2.html
Problems:
Focus:
Introduction of the topic background
EMBS – European Master in Business Studies
Final Master Thesis presentation
Table of contents
1 - 6
Chapter 2: Concept of data qualityExplanations of data quality issues on the Internet
master-thesis/data_quality.html – 3 min
Chapter 3: Search engine dependencySearch engine market, search engine dependency definition
master-thesis/search_engine_dependency.html – 3 min
Chapter 4: Risks of search engine dependency and its influence on data qualitySearch engine dependency and its influence on data quality: issues and solutions
master-thesis/search_engine_dependency_and_its_influence_on_data_quality.html – 4 min
Chapter 5: The Google exampleGoogle presentation and risks of using its services
master-thesis/the_Google_example.html – 1 min
ConclusionRecommendations for individuals and businesses
master-thesis/conclusion.html – 1 min 30 sec
Chapter 1: Introduction to the topic backgroundIntroduction of the topic
master-thesis/topic_introduction.html – 2 min
Sponsored Links
MethodologyModifications since the last
presentation
methodology.html – 30 sec
http:// master-thesis/data_quality.html
EMBS – European Master in Business Studies
Concept of data quality: Attitudes towards information search
Internet users:
Consider the Web as a reliable source of information (79,6%)
Aware of information quality issues (50,1%)
Least effort principle, “people will not seek information that makes their
jobs harder (even if it may benefit the organization they work for)”
Companies:
Some companies are only living on information (banks, marketing)
No proper goals defined about information search (49%)
Data quality issues represents15 to 25% of the operating profit
62% of businesses agree that information search is critical
http:// master-thesis/data_quality2.html
EMBS – European Master in Business Studies
Concept of data quality
Summary:
Data quality is the concern of everyone: writing,
extracting, making it findable
All aware of data quality issues
All underestimate the consequences of it
No idea of the cost linked to those issues
No idea of the potential value in fixing the problem
EMBS – European Master in Business Studies
Final Master Thesis presentation
Table of contents
1 - 6
Chapter 2: Concept of data qualityExplanations of data quality issues on the Internet
master-thesis/data_quality.html – 3 min
Chapter 3: Search engine dependencySearch engine market, search engine dependency definition
master-thesis/search_engine_dependency.html – 3 min
Chapter 4: Risks of search engine dependency and its influence on data qualitySearch engine dependency and its influence on data quality: issues and solutions
master-thesis/search_engine_dependency_and_its_influence_on_data_quality.html – 4 min
Chapter 5: The Google exampleGoogle presentation and risks of using its services
master-thesis/the_Google_example.html – 1 min
ConclusionRecommendations for individuals and businesses
master-thesis/conclusion.html – 1 min 30 sec
Chapter 1: Introduction to the topic backgroundIntroduction of the topic
master-thesis/topic_introduction.html – 2 min
Sponsored Links
MethodologyModifications since the last
presentation
methodology.html – 30 sec
http:// master-thesis/search_engine_dependency.html
EMBS – European Master in Business Studies
Commercial search engines Enterprise search engines
Confident (92%) Disappointed (49%)
Satisfied (87%) Unexperienced
Trusted (68%) Blame the technology
Blame themselves (92%) Influenced (82%)
Naïve (62%)
Unexperienced
Search engine dependency
Search engine market:
Two types of search engines and markets
Search engine user profile:
CSE: free, available to all, advertisement, Internet
ESE: pay service, customized, free of ad, Intranet…
http:// master-thesis/search_engine_dependency2.html
EMBS – European Master in Business Studies
Search engine dependency
Reasons:
CSE are not only a search experience
Risks:
Vicious circle (mail services, blogs, ad services…)
To not develop a culture of information search tools and techniques
Sticking to one CSE and not using different search tools for plurality of
results
CSE are designed for consumers, they know them better and better
More familiar with CSE
Considering CSE as the best way to search for information
To become a « slave of technology »
EMBS – European Master in Business Studies
Final Master Thesis presentation
Table of contents
1 - 6
Chapter 2: Concept of data qualityExplanations of data quality issues on the Internet
master-thesis/data_quality.html – 3 min
Chapter 3: Search engine dependencySearch engine market, search engine dependency definition
master-thesis/search_engine_dependency.html – 3 min
Chapter 4: Risks of search engine dependency and its influence on data qualitySearch engine dependency and its influence on data quality: issues and solutions
master-thesis/search_engine_dependency_and_its_influence_on_data_quality.html – 4 min
Chapter 5: The Google exampleGoogle presentation and risks of using its services
master-thesis/the_Google_example.html – 1 min
ConclusionRecommendations for individuals and businesses
master-thesis/conclusion.html – 1 min 30 sec
Chapter 1: Introduction to the topic backgroundIntroduction of the topic
master-thesis/topic_introduction.html – 2 min
Sponsored Links
MethodologyModifications since the last
presentation
methodology.html – 30 sec
EMBS – European Master in Business Studies
search_engine_and_its_influence_on_data_quality.html
Search engine dependency and its influence on data quality
Situation:
A more and more commercial configuration (SEO
45% of Online Ad, 3rd biggest advertising activity)
Only a tiny part of the Web is explored (the most
commercial)
Confusion between CSE and the Internet (Web 2.0)
The situation is worst and worst because the future
generations have not been trained and are growing
up in a CSE dependency state
search_engine_and_its_influence_on_data_quality2.html
EMBS – European Master in Business Studies
Search engine dependency and its influence on data quality
Solutions:
Use of different search tools have to be considered
Some aspects have to be understood:
Information search training have to be implemented
at all levels
The Invisible Web
The evolution of the Web (visual, real time info…)
How search engines are working
EMBS – European Master in Business Studies
Final Master Thesis presentation
Table of contents
1 - 6
Chapter 2: Concept of data qualityExplanations of data quality issues on the Internet
master-thesis/data_quality.html – 3 min
Chapter 3: Search engine dependencySearch engine market, search engine dependency definition
master-thesis/search_engine_dependency.html – 3 min
Chapter 4: Risks of search engine dependency and its influence on data qualitySearch engine dependency and its influence on data quality: issues and solutions
master-thesis/search_engine_dependency_and_its_influence_on_data_quality.html – 4 min
Chapter 5: The Google exampleGoogle presentation and risks of using its services
master-thesis/the_Google_example.html – 1 min
ConclusionRecommendations for individuals and businesses
master-thesis/conclusion.html – 1 min 30 sec
Chapter 1: Introduction to the topic backgroundIntroduction of the topic
master-thesis/topic_introduction.html – 2 min
Sponsored Links
MethodologyModifications since the last
presentation
methodology.html – 30 sec
Presentation:
http//master-thesis/the_Google_example.html
EMBS – European Master in Business Studies
The Google example
Google is a « Killer App »
Provide for free a service that everybody look for
All key factors in hand to keep a dominant position
Increase of its use
70% of Google users consider it as the Internet
Strong and positive image
http//master-thesis/the_Google_example2.html
EMBS – European Master in Business Studies
The Google example
Risks:
Search for information which is always the same
Browse a restricted part of the Internet
Consider google’s results as the only relevant ones
If Google has some problems all its users are affected
EMBS – European Master in Business Studies
Final Master Thesis presentation
Table of contents
1 - 6
Chapter 2: Concept of data qualityExplanations of data quality issues on the Internet
master-thesis/data_quality.html – 3 min
Chapter 3: Search engine dependencySearch engine market, search engine dependency definition
master-thesis/search_engine_dependency.html – 3 min
Chapter 4: Risks of search engine dependency and its influence on data qualitySearch engine dependency and its influence on data quality: issues and solutions
master-thesis/search_engine_dependency_and_its_influence_on_data_quality.html – 4 min
Chapter 5: The Google exampleGoogle presentation and risks of using its services
master-thesis/the_Google_example.html – 1 min
ConclusionRecommendations for individuals and businesses
master-thesis/conclusion.html – 1 min 30 sec
Chapter 1: Introduction to the topic backgroundIntroduction of the topic
master-thesis/topic_introduction.html – 2 min
Sponsored Links
MethodologyModifications since the last
presentation
methodology.html – 30 sec
Solutions:
EMBS – European Master in Business Studies
http//master-thesis/conclusion.html
Recommendations
No miracle solution yet on the market
A state of dependency which is very worrying, training
have to be done at all levels
Companies should adapt to employees behavior
Employees do not need to be search experts they
need to do their job the best way they can
Better to invest in one solution which does not fix all
issues rather than multiple ones which fixes
everything but that no one use
EMBS – European Master in Business Studies
Final Master Thesis presentation
Table of contents
1 - 6
Chapter 2: Concept of data qualityExplanations of data quality issues on the Internet
master-thesis/data_quality.html – 3 min
Chapter 3: Search engine dependencySearch engine market, search engine dependency definition
master-thesis/search_engine_dependency.html – 3 min
Chapter 4: Risks of search engine dependency and its influence on data qualitySearch engine dependency and its influence on data quality: issues and solutions
master-thesis/search_engine_dependency_and_its_influence_on_data_quality.html – 4 min
Chapter 5: The Google exampleGoogle presentation and risks of using its services
master-thesis/the_Google_example.html – 1 min
ConclusionRecommendations for individuals and businesses
master-thesis/conclusion.html – 1 min 30 sec
Chapter 1: Introduction to the topic backgroundIntroduction of the topic
master-thesis/topic_introduction.html – 2 min
Sponsored Links
MethodologyModifications since the last
presentation
methodology.html – 30 sec