Google’s mission

Google’s mission is to organize the world’s information and make it universally accessible and useful.

HistoryFounders Larry Page and Sergey Brin met at

Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages.

In 1998, Larry and Sergey named the search engine they built “Google”

Founders The founders of Google Inc. are Larry Page and

Sergey Brin.

Culture

It’s really the people that make Google the kind of company it is. They hire people who are smart and determined, and They favor ability over experience.

Culture…..

They strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions.

Weekly all-hands (“TGIF”) meetings

Ten things they know to be true

1. Focus on the user and all else will follow.

2. It’s best to do one thing really, really well.

3. Fast is better than slow.

4. Democracy on the web works.

5. You don’t need to be at your desk to need an answer.

6. You can make money without doing evil.

7. There’s always more information out there.

8. The need for information crosses all borders.

9. You can be serious without a suit.

10. Great just isn’t good enough.

Focus on the user and all else will follow.

They’ve focused on providing the best user experience possible. Whether they are designing a new Internet browser or a new tweak to the look of the homepage, they take great care to ensure that they will ultimately serve you

It’s best to do one thing really, really well.

They do search. With one of the world’s largest research groups focused exclusively on solving search problems, they know what they do well, and how they could do it better.

Fast is better than slow.

They know your time is valuable, so when you’re seeking an answer on the web you want it right away–and they aim to please. they may be the only people in the world who can say our goal is to have people leave our website as quickly as possible.

Democracy on the web works.

Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. They assess the importance of every web page using more than 200 signals and a variety of techniques.

You don’t need to be at your desk to need an answer

The world is increasingly mobile: people want access to information wherever they are, whenever they need it. They are pioneering new technologies and offering new solutions for mobile services that help people all over the globe.

You can make money without doing evil.

They have a set of guiding principles for their advertising programs and practices:

They don’t allow ads to be displayed on their results pages unless they are relevant where they are shown.

They believe that advertising can be effective without being flashy.

Advertising on Google is always clearly identified as a “Sponsored Link”

There’s always more information out there.

Once they’d indexed more of the HTML pages on the Internet than any other search service, their engineers turned their attention to information that was not as readily accessible.

The need for information crosses all borders.

The company was founded in California, but their mission is to facilitate access to information for the entire world, and in every language.

You can be serious without a suit.

Their founders built Google around the idea that work should be challenging, and the challenge should be fun. They believe that great, creative things are more likely to happen with the right company culture.

Great just isn’t good enough.

They see being great at something as a starting point, not an endpoint. They set goals that they know they can’t reach yet.

Even if you don’t know exactly what you’re looking for, finding an answer on the web is their problem, not yours.

The End