THE EVOLUTION

OF

GOOGLE SERPS

A year-by-year timeline of how Google’s search results page has changed & improved through the years…

Compiled & Designed By:

1996

The original search results page from Larry & Sergey's Stanford Project

Backrub

1997

A ‘research-in-progress’ demo of

Google search engine with help by Scott Hassan & Alan

Steremberg

Google Search Stanford

1998

With some emphasis on ‘Stanford & Linux searches’, showing

the roots of Google’s SERPs

Google! Beta

1999

With ‘a total focus on search’ & ‘the longest standing logo’, categories

introduced in SERPs

Categories

2000

SERPs featured text ads in an ‘Interest

Bar’, originally available only to 350

customers

AdWords Launched

2001

Browser search launches & images

added to SERPs, initially offering

access to 250 million images

Image Search Arrived

2002

A new tabbed interface arrives;

Spell-checker introduced; Froogle

launched

Tabs Added

2003

Google SERP incorporates

supplemental index pages; Google Print

included in the search results

Supplemental Results

2004

Integration of local search results into

Google’s SERPs, offering relevant neighbourhood

information

Google Local

2005

Google Maps arrives; Google

Mobile web search is launched;

Personalized homepage introduced

Maps & Mobile Search

2006

Google continues to experiment the use

of space & navigation in SERPs;

Sitelinks debut in search results

Neater SERP

2007

Google Universal Search goes live in main SERPs; Local results for queries

about place, business, etc.

Universal Search

2008

Auto suggestions introduced in SERPs

based on search history; Google Product Search

rolled out

Google Suggest

2009

Google SERPs spiced up with Rich

Snippets; Maps take up more SERP space; Real time Tweets in

SERP

Rich Snippets

2010

Google SERPs become faster with ‘search-before-you-

type’ & Instant Previews; Helps

refine searches by location

Instant Preview

2011

Authorship lands on Google SERPs along

with +1 buttons; Search by image

introduced

Google Authorship

2012

SERP becomes intelligent with

Knowledge Graph & removes the

sidebar; Malware Alert in SERPs

Knowledge Graph

2013

SERPs include an interactive carousel

at top of local results; In-depth

articles show up in search results

Local Carousel

2014

Local carousel dropped from SERPs

& replaced by “3-Pack”; RIP

Authorship; Knowledge Graph

Expansion

“3-Pack”

2015

Google SERPs favor mobile-friendly sites

Mobile Usability

2015

Real-time tweets make a comeback in

search results

Real-time Tweets

(Continued)

2015

Red Labels for ‘Slow’ websites on SERP

Site Speed

(Continued)

2015

Relevant ad information into organic search

results

Dynamic Structured Snippets

(Continued)

A Glimpse At The Future Google SERPs

With Thousands of Ideas Being Tested Every Year,Let’s Take A Peek Into What’s Next…

Siri-like

Spoken

Search

Queries

Personalized

&

Localized

Results

Knowledge

Vault

Snack Pack

Built-inSERP Filters

Mini Knowledge

Quicker

Insights

Ad Hybrids

Online Shopping

2.0

Disclaimer:All data & images are based on the best we could find at the time.

We expressly disclaim any liability for any omissions of information or errors in fact.

** NOTE: Google is always changing…

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