google searches - carlsbad.org · - google for non profits account-techsoup validation token -...
TRANSCRIPT
GOOGLE SEARCHES
77,500 PER SECOND 2.4 TRILLION PER YEAR
20,000 nonprofits 50 countries
$10,000 / MONTH
$329 / DAY
THE #1 GOAL: CONVERSIONS
+ INSIGHTS
NOT HOW MUCH YOU SPEND
- THANK YOU PAGE- EVENT BUTTON- DURATION AT SITE = 3 MIN- # PAGES VISITED = 5
GOOGLE ADS =
ACTIVESEARCH
SOCIAL / TV ADS =
PASSIVEINTERRUPTION
GOOGLE AD GRANTS
BEST AWARENESS AND
BRANDING
COPY & KEYWORDS
RAISE AWARENESSDONORS - INVESTORS
VOLUNTEERS - PARTNERSSUPPORTERS - ADVOCATES
PAID GOOGLE ADS BEST FOR DISPLAY AND VIDEO
ADS & REMARKETING= HIGHER CTR
PAID GOOGLE ADS BEST FOR
DONATIONS
30 Days
30 Days
$2,760 / week = $11,040 / month!
$3,300 / week = $13,200 / month!
Current Week
Keyword Bid Max = $2.00 ??
SMALL, LOCAL NICHE CHARITIES
ELIGIBLE?
NOT ELIGIBLE: GOVERNMENT
HOSPITALSMEDICAL GROUPS
SCHOOLSUNIVERSITIES
SOME HEALTH-RELATED CHARITIES ARE ELIGIBLE:
CANCER RESEARCH NCCF
- 501(c)(3) US
- GOOGLE FOR NON PROFITS ACCOUNT
- TECHSOUP VALIDATION TOKEN
- ENROLL IN GOOGLE AD GRANTS
- SET UP GOOGLE AD GRANTS ACCOUNT
CHARTERKEYWORDS
ADSWEBSITE
SUSPENDED?New for 2020:
Compliance Dashboard
CLICKS IMPRESSIONS= CTR
MIN = 5%
IMPRESSIONS≠
IMPRESSED
QUALITY SCORE
3+
CAMPAIGN
AD GROUP AD GROUP
AD AD AD ADKEYWORDS KEYWORDS
KEYWORD PLANNER
PAID AD
AD GRANT AD
ORGANIC
LOCAL SEARCH ADS
GOOGLE MAPS
GOOGLE MY BUSINESS
SERP
SITE LINK EXTENSIONS
datastudio.google.com
OPTOMIZEOPTOMIZEOPTOMIZE
google.com/grants/
support.google.com/grants/
g.co/AdGrantsReviewDashboard(datastudio.google.com)