GOOGLE SELF-DRIVING CAR

Yexiang ShiRajsa SimoniAnwyn StatnickKrish SuchakCarine Terrasse

PRODUCT FEATURES

MAIN FEATURES

LiDAR (Light Detection and Radar) Top camera Side and front radars Lasers GPS and highly accurate maps Two motors for override driving Emergency seat belt Slows down/stops when it detects

possible hazards

BENEFITS

“Defensive Driving” philosophy Driving limit – 25 mph

Impact of 25 mph is half of 35 mph Compressible foam and flexible windshield Increased independence for the elderly and the blind

NEWEST PROTOTYPE

Limited to testing/operation in California Can be summoned with smartphone Completely automated

“Start” and “Stop” buttons Can see up to 600 feet in each direction Not intended to replace personal vehicles

Improve family driving arrangements Replace taxis

Imitates human driving Better leverage when facing unrecognized objects

CONSUMER NEEDS

WHAT NEEDS WILL IT FILL?

Safety

33,000 deaths and 200,000 hospitalizations due to car accidents

90% of accidents caused by human error

Mobility

15-21 year olds 65+ year olds Disabled people

Time-Saving

Commuting time (100+ hours/year) Time spent in traffic (average of 38

hours/year)

Cheaper Cars

Google wants this car to be affordable No price estimate as of yet

PRIMARY TARGET AUDIENCE

“The project is about changing the world for people who are not well-served by transportation today. There are many people underserved by transportation today (the elderly, a lack of cabs and buses in some places). Look at people too young, old or disabled who can’t get around. It’s an issue and a real challenge for them.“

- Sergey Brin, Google co-founder

BABY BOOMERS

2050: 20% of the population will 65+ years old Interested in technology Have money to spend

BABY BOOMERS WEALTH GENERATION

ADDITIONAL AUDIENCES

Younger Generation

Car crashes are the number one cause of death for those 25 and under

Minimum driving age of 19 in certain countries

Blind and Disabled People

Public transportation is not as developed everywhere

COMPETITION

COMPETING CARS

COMPETING CARS

Volvo S60

Pedestrian detectors

Infiniti M

Blind Spot Warning - car uses the lane markers to maintain the stability and route of the car, even while crossing lanes to take over with any input of the driverLexus LS

Adaptive cruise control Advanced pre-collision system

Detects pedestrians and non metallic objects

SOFTWARE V. HARDWARE

Google

Complex radar system 3D imaging Maps

Competitors

Cutting-edge technology Constantly innovating their technology

Guide the car Cost effective

DEMAND & GROWTH EXPECTATIONS

ISSUES TO OVERCOME

Technological issues: Only a few thousand miles programmed into maps Limited performance in snow and heavy rain Trouble identifying potholes and manholes

Chris Urmson Personal release date in five years

Extensive mapping Constant updates Solve problems with snow and heavy rain

POSSIBLE REASONS FOR FAILURE

TECHNOLOGICAL

High dependence on pre-loaded maps Parking difficulties Difficulty in snow or heavy rain Unable to recognize pot holes or manholes Responds with equal levels of caution regardless of obstacle Constant map updating Steering wheel – not completely automatic Interference of strong sunlight Only detects moving individuals Cannot make “smart moves” in relation to oncoming traffic and other hazards

LEGAL

Illegal to drive or test driverless cars without an override system Department of Motor Vehicles

Amend driving regulations Amend laws and regulations that determine responsibility in accidents Registering the car and licensing the “driver”

THANK YOU!