Rachit Dayal – @rachitdayal

Google + SoLoMo

Google + SoLoMo

Rachit Dayal, Managing Partner – Happy Marketerwww.GoogleClassroom.com.sg

SEO, AdWords & Analytics Strategies for 2013

Rachit Dayal – @rachitdayal

Google + SoLoMo

Rachit Dayal

• Managing Partner, Happy Marketer– Lead all Google projects– 12+ years of Web experience,

• SEO – Over 50 websites optimized• SEM – $500,000 spend managed • Conversion – $5 million of online sales • Websites – 12+ years of experience

– Singapore’s first Google Certified• AdWords Professional (Jan 2006)• Analytics Professional (Mar 2009)

Rachit Dayal – @rachitdayal

Google + SoLoMo

Google’s Worries about SoLoMo

The Factors DNA & Values

Rachit Dayal – @rachitdayal

Google + SoLoMo

The New Search Engine Result Page

Rachit Dayal – @rachitdayal

Google + SoLoMo

Search Engine Optimization in the SoLoMo World

Maps & Location Results

Getting Featured in Mobile

Google+ & Authorship

Rachit Dayal – @rachitdayal

Google + SoLoMo

Google+ Author Connections

Rachit Dayal – @rachitdayal

Google + SoLoMo

Getting Featured in Mobile Search

• 38 percent of residents own a smartphone.

• 82 percent of smartphone users use a search engine at least one time per week.

• 88 percent of smartphone users notice ads on a smartphone – – 41 percent on search engines; – 46 percent in an app; – 25 percent on a retailer website; – 20 percent on a video website; – 27 percent while watching a video; – and 47 percent while on a website.

• 75 percent of smartphone users watch video; 26 percent watch at least one time per day.

• 79 percent of smartphone users visit social network; 54 percent visit at least one time per day.

Rachit Dayal – @rachitdayal

Google + SoLoMo

Maps & Location Results

Rachit Dayal – @rachitdayal

Google + SoLoMo

Google AdWords in the SoLoMo World

Sitelinks for Social Assets

Location Extensions

Mobile Web & App Ads

Rachit Dayal – @rachitdayal

Google + SoLoMo

Sitelinks for Social Assets

Rachit Dayal – @rachitdayal

Google + SoLoMo

Location Extensions

Rachit Dayal – @rachitdayal

Google + SoLoMo

Mobile Web & App Advertising

Rachit Dayal – @rachitdayal

Google + SoLoMo

Google Analytics in the SoLoMo World

Social Engagement

Geo Reports

Mobile Analytics

Rachit Dayal – @rachitdayal

Google + SoLoMo

Social Engagement: Track Social Activities

Rachit Dayal – @rachitdayal

Google + SoLoMo

Geo Reports: Measure Local Impact

Rachit Dayal – @rachitdayal

Google + SoLoMo

Mobile Analytics for Sites & Apps

Rachit Dayal – @rachitdayal

Google + SoLoMo

Next Steps

SEO: To Do List

AdWords: To Do List

Analytics: To Do List

More Training

Rachit Dayal – @rachitdayal

Google + SoLoMo

Next Steps: SEO

Social• Google+ Profile

(Personal & Business)

• Use the “Author” tag

• Get +1 and Tweets

Mobile• Submit a Mobile

Sitemap & test• Develop mobile

friendly sites

Local• Create Google+

and Google Places

• Get reviews on your Maps Listings

Rachit Dayal – @rachitdayal

Google + SoLoMo

Next Steps: AdWords

Social• Include sitelinks

to your FB, Youtube & Twitter accounts

• Advertise on YouTube with pre-roll, banner and in-video ads

Mobile• Create mobile

search & site specific campaigns / ads

• Advertise on mobile apps and measure ROI on downloads

Local• Create Location

Extensions for your campaigns

• Analyze local campaigns for traffic & conversion signs

Rachit Dayal – @rachitdayal

Google + SoLoMo

Next Steps: Analytics

Social• Set up Facebook

and Twitter sharing

• Tag all URLs coming from social campaigns

Mobile• Separate profiles

for mobile websites

• Set up event tracking for mobile apps

Local• Analyze local

traffic with geo report

• Track Google Places, FourSquare etc stats

Rachit Dayal – @rachitdayal

Google + SoLoMo

Next Steps: www.googleclassroom.com.sg

AdWords (Mon)

Analytics (next week)

SEO (early Dec)

Facebook (early Dec)

Web Video (early Dec)

Mobile (early Dec)