google travel trends q1 2013 - malaysia

Google Confidential and Proprietary ‹#›


Marc WooHead of Travel & Tourism, Google

Travel & TourismA Google perspective



Traveler’s behavior, expressed via this box



Hotel & Accommodation searches on the riseDemand from mobile exponential

2010 Jan2010 Feb2010 Mar2010 Apr2010 May2010 Jun2010 Jul2010 Aug2010 Sep2010 Oct2010 Nov2010 Dec2011 Jan2011 Feb2011 Mar2011 Apr2011 May2011 Jun2011 Jul2011 Aug2011 Sep2011 Oct2011 Nov2011 Dec2012 Jan2012 Feb2012 Mar2012 Apr2012 May2012 Jun2012 Jul2012 Aug2012 Sep2012 Oct2012 Nov2012 Dec2013 Jan2013 Feb2013 Mar2010 Jan

2010 Jan

2010 Jun

2010 Jun

2010 Nov

2010 Nov

2011 Apr

2011 Apr

2011 Sep

2011 Sep

2012 Feb

2012 Feb

2012 Jul

2012 Jul

2012 Dec

2012 Dec

010,000,00020,000,00030,000,00040,000,00050,000,0000

0

10,000,000

10,000,000

20,000,000

20,000,000

30,000,000

30,000,000

40,000,000

40,000,000

MobileComputers

Computers

Mobile

42%

Q1 2010

Q1 2013

+146%



JanFebMarAprMayJunJulAugSepOctNovDecJan

Jan

Feb

Feb

Mar

Mar

Apr

Apr

May

May

Jun

Jun

Jul

Jul

Aug

Aug

Sep

Sep

Oct

Oct

Nov

Nov

Dec

Dec

020,000,00040,000,00060,000,00080,000,000100,000,0000

0

20,000,000

20,000,000

40,000,000

40,000,000

60,000,000

60,000,000

80,000,000

80,000,000

100,000,000

100,000,000

2010201120122013 2013 2012 2011 2010

Sept-Oct peakJan-Feb dip

Travel interest peaks between Sept-Oct and dipsbetween Jan & Feb

Travel & Tourism Related Queries in Malaysia, Jan 2010 - Mar 2013

Source: Google internal data

> 40%

YoYgrowth



The Monday Blues effect on the travel industrySearch demand for travel tends to peak in earlier in the week

Malaysians tend to look for travelexcursions immediately after the

weekend



0.0120.0150.0180.020.0210.0350.0370.0410.0590.6380.012

0.012

0.015

0.015

0.018

0.018

0.02

0.02

0.021

0.021

0.035

0.035

0.037

0.037

0.041

0.041

0.059

0.059

0.638

0.638

00.20.40.60.80

0

0.2

0.2

0.4

0.4

0.6

0.6

0.8

0.8

FranceChinaJapanIndonesiaUnited KingdomAustraliaSingaporeUnited StatesThailandMalaysiaFrance

France

China

China

Japan

Japan

Indonesia

Indonesia

United Kingdom

United Kingdom

Australia

Australia

Singapore

Singapore

United States

United States

Thailand

Thailand

Malaysia

Malaysia

Malaysians love to explore own country & APAC

Top 10 Most Searched Travel Destinations in Q1 2013, by CountryRanked by % of Search Queries

64% of top searched travel destination queries are in Malaysia; 7 outof the top 10 countries are within APAC




Theme parks dominate top tourist attractions inMalaysia

Top 10 Most Searched Tourist Attractions in Malaysia, Q1 2013Ranked by # of Search Queries

Bukit GambangWater Park

Zoo Melaka Penang EscapeTheme Park

Kidzania KLLegoland

1 2 3 4 5

UnderwaterWorld Langkawi

Penang Bridge A Famosa WaterWorld

Kuala LumpurBird Park

Putrajaya Bridge

6 7 8 9 10




Top 8 International Travel Destinations Queries in Malaysia, Q1 2013Ranked by # of Search Queries


ASEAN destinations are amongst the popular internationaltravel spots searched by Malaysians

1. Phuket

2. Bangkok

3. Bali

4. Perth

5. Singapore

6. Melbourne

7. Pattaya

8. Hanoi



Malaysian’s travel behavior explained via search

q Consumers are on mobile, and demand will grow exponentially

q Travel is the cure for Monday blues

q Malaysian tend to travel closer to home

q Phuket, Bangkok & Bali are top international destinations

q Theme parks dominate most searched tourist attractions in Malaysia

q Malaysians are reliant on search for travel info & booking



Thank you

Travel & Tourism Discover Malaysian consumer trends, marketing insights and industry research

google travel trends q1 2013 - malaysia

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