google vs apple

versus

onsdag den 1 juni 2011

Brand value

No. 1 in the World:

No. 2 in the World:

$153 Billion

$111 Billion


Innovation in technologies, products, services and

business ...


Leadership@Apple

Hero/asshole rollercoasterIn total control 90 hours a weekIntroducing new productsDelivering keynotesCutting dealsLeave of absence...


Leadership:@Google

Larry? Sergey?

(Swedes never learned to separate Björn and Benny in ABBA)

- Founders... - CEO’s... - Technical executives- Product executives- Know their business and technology intimitely - In control- New to the job (Eric Schmidt left as CEO in 2011)


Decision making

Steve Says SoData, data, data


Motto

Think DifferentDon’t be evil


Customers

Advertisers Consumers


”If I’d asked my customers what they wanted, they’d say they wanted a faster horse.”

Henry Ford

Customer approach


Value chain

Open source,No retail

100% control, Retail stores


Marketing

No, minimal

Yes, truly important


DiversifiedSimple, Free

Portfolio, Design & Pricing

FocusedSimple, Luxury


”Engineers” ”Designers”

Talented employees


Design approach

”Design is a funny word. Some People think design means how it looks. But of course, if

you dig deeper, it’s really how it works.”Steve Jobs


User Experience


Founded 1998 1976

CEO Larry Page Steve Jobs

ProductsTV, Standalone applications, Desktop

extensions, Mobile applications, Account Management, Advertising,

Communication and publishing, development, mapping, search, Statistics,

Hardware

Mac, iPod, iPhone, iPad, Apple TV, Mac OS X, iLife, iWork, iOS

Services

TV, Standalone applications, Desktop extensions, Mobile applications, Account

Management, Advertising, Communication and publishing,

development, mapping, search, Statistics, Hardware

Apple Store, Apple Store Online, AppStore, iTunes Store, iBook,

MobileMe

Revenue 29 Billion USD 65 Billion USD

Profit 8,5 Billion USD 14 Billion USD

Employees 26,316 49,400

Subsidiaries Youtube, Doubleclick, On2, Google Voice, Picnic, Aardvark, AdMob

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Corporate facts


google vs apple

Technology