Google Vs Facebook: Waging a Social War

Everyday, we see headlines talking about this pending social apocalypse

between Google and Facebook. Experts are hurrying to add in their

opinions, fueling even more competition between the two social

companies. But what is going to happen? Which company will survive?

Is the really the end of an era? Let’s find out.

What The Experts Are Saying

The core argument seems to be over the advertising revenue that each

company will generate over the next decade. Forbes has announced that

2012 will be a crucial year for both of these enormous companies.

They are going ‘head-to-head,’ each of them bent on dominating the internet

in the future. We’ve seen Facebook branching out recently, and Google

making massive changes in their social strategies.

So where do we stand right now? Experts say, Google ‘owns’ the

internet. Considering the fact that more people spend time on Facebook, than they do on Google+, that’s a bold

statement to make. It’s sort of like comparing white toast, to whole

wheat toast. Facebook is white toast, the preferred choice. But Google is

more nutritious, and has wider functionality than Facebook.

But people will always prefer white toast, even though they know whole wheat is better for them. And that’s the battle that’s going on right now. It’s highly confusing, and even more

speculative. No one really knows what’s going to happen, or who is going to win this ‘war.’ Some might even argue that there is no war, it’s just hype perpetrated by face value

opinion.

Constant Improvement and Development

Does improvement, expansion and development mean war? When two companies use each other to inspire

new ideas and better technology – is it a struggle for dominance? And why

can’t there be room for both of these companies on the internet? I think

experts are forgetting the scope of the problem. They are arguing that one company will prevail over the other.

This may not be the case at all. Instead, we could see a larger division

between Google, Facebook and everyone else. These two companies

will pull ahead, and leave others behind. If they really believe in the

ideals behind social sharing, then they can’t be engaged in this battle. In the social world, there is no competition.

So, we’re faced with a new problem. If one of these companies does succeed

in ruining the other – they will have established themselves as an ‘anti-social’ company. The outcry on the

internet would be substantial. Waging a social war of this magnitude is not only extremely public, but extremely

vulnerable to the opinions of everyone using the internet. And at the end of

the day, people control that.

Advice To The Big Corporates

Enough with the constant jabbing, and snide comments about each other’s

companies. People love being on Facebook. They also love using Google

and Google+. The more tech you develop and launch, the more people will like you. But it doesn’t have to be an all out war. This is just ridiculous.

The internet will never belong to a single company. It belongs to the

people that use it. Right now, people will use a lot of tools, sites and

companies. There’s enough room for everyone. The internet is like the universe. There might be some

dominant planets, but they don’t influence who comes or goes in space.

Google and Facebook need to remember who they are doing this for. Social marketing is more than money. And if one company does win, it will be because they remember that they

owe their livelihood to real users.

Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management

Group and JP Morgan Chase. Serving marketing professionals,

entrepreneurs and corporations, SMMU differentiates itself by offering

hands-on training from hands-on experts who are actively applying their

skills on real-world projects.

SMMU was recently honored as one of the top 5 finalists by the leading blog

site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media

firm" with over 900 unsolicited testimonials.

For more information about social media webinars and social media

online courses, please visit http://www.socialmediamarketinguniversity.com