google+: why should i give a hooey?
DESCRIPTION
This is the deck of a small presentation I gave on July 28th, 2011 at a Hubbard Interactive social media training session. This presentation is meant to give a little insight as to why Google+ might be important to businesses' digital marketing efforts.TRANSCRIPT
What is
And Why Should I Give a Hooey?
is no
When you look at the numbers, facebook is the Social Media
Behemoth
750 Billion Users
But you’re looking at the wrong numbers.
# of years Google’s been collecting data: 13# of percentiles of search traffic G controls: 67# of Google searches per day: 1,000,000,000# of dollars G reported in revenue Q2: 9 billion# of days since the launch of G+: 30# of current users of Google+: 20 million
(rough numbers)
Google:$200 billion
Facebook: $50 billion, maybe
It’s All About the Benjamins
Google+ is not Social Media.
It’s an integrated approach to the Internet.
<
*Potentially
rel=author tags
II
Let’s Talk TurkeyLet’s Talk Turkey
CIRCLES
Because your connection with Lady GaGa is different than your connection with Grandma
FACEBOOK FRIENDS ARE SYNCHRONOUS
TWITTER IS ASYNCHRONIS
Fam
ous
Inspirational
GOOGLE+ CIRCLES ARE
ASYNCHRONISTOO
Competition
Troublemaker
Family
CIRCLES AREN’T FOOLPROOF
You Want Search?
Remember this:
{google:baseURL}search?q=site:plus.google.com inurl:posts/* %s
Or this:
site:plus.google.com Joe Robb
Remember: Google+ is still in its infancy
Today, you should go here:http://www.scoop.it/t/followup-to-google-seminar/
To Close:
I am Joe RobbYou can find me here:
http://twitter.com/joelrobbhttp://linkedin.com/in/joerobb
http://profiles.google.com/robb.joehttp://blog.gbs-inc.com