google+: why should i give a hooey?

17
What is And Why Should I Give a Hooey?

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This is the deck of a small presentation I gave on July 28th, 2011 at a Hubbard Interactive social media training session. This presentation is meant to give a little insight as to why Google+ might be important to businesses' digital marketing efforts.

TRANSCRIPT

Page 1: Google+: Why Should I give a Hooey?

What is

And Why Should I Give a Hooey?

Page 2: Google+: Why Should I give a Hooey?

is no

Page 3: Google+: Why Should I give a Hooey?

When you look at the numbers, facebook is the Social Media

Behemoth

750 Billion Users

Page 4: Google+: Why Should I give a Hooey?

But you’re looking at the wrong numbers.

# of years Google’s been collecting data: 13# of percentiles of search traffic G controls: 67# of Google searches per day: 1,000,000,000# of dollars G reported in revenue Q2: 9 billion# of days since the launch of G+: 30# of current users of Google+: 20 million

(rough numbers)

Page 5: Google+: Why Should I give a Hooey?

Google:$200 billion

Facebook: $50 billion, maybe

It’s All About the Benjamins

Page 6: Google+: Why Should I give a Hooey?

Google+ is not Social Media.

It’s an integrated approach to the Internet.

Page 7: Google+: Why Should I give a Hooey?

<

*Potentially

Page 8: Google+: Why Should I give a Hooey?

rel=author tags

II

Page 9: Google+: Why Should I give a Hooey?

Let’s Talk TurkeyLet’s Talk Turkey

Page 10: Google+: Why Should I give a Hooey?

CIRCLES

Because your connection with Lady GaGa is different than your connection with Grandma

Page 11: Google+: Why Should I give a Hooey?

FACEBOOK FRIENDS ARE SYNCHRONOUS

Page 12: Google+: Why Should I give a Hooey?

TWITTER IS ASYNCHRONIS

Page 13: Google+: Why Should I give a Hooey?

Fam

ous

Inspirational

GOOGLE+ CIRCLES ARE

ASYNCHRONISTOO

Competition

Troublemaker

Family

Page 14: Google+: Why Should I give a Hooey?

CIRCLES AREN’T FOOLPROOF

Page 15: Google+: Why Should I give a Hooey?

You Want Search?

Remember this:

{google:baseURL}search?q=site:plus.google.com inurl:posts/* %s

Or this:

site:plus.google.com Joe Robb

Page 16: Google+: Why Should I give a Hooey?

Remember: Google+ is still in its infancy

Page 17: Google+: Why Should I give a Hooey?

Today, you should go here:http://www.scoop.it/t/followup-to-google-seminar/

To Close:

I am Joe RobbYou can find me here:

http://twitter.com/joelrobbhttp://linkedin.com/in/joerobb

http://profiles.google.com/robb.joehttp://blog.gbs-inc.com