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Secrete of its continual Success !!!

ALGORITHM UPDATESALGORITHM UPDATES

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What’s Google Algorithme ?

For a single query there are thousands, if not millions, of webpage's with helpful information (as results that too in milli-seconds).

Algorithms are the computer processes and formulas that take your questions (search query ) and turn them into answers (results).

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Why Keep Updating it ?For fast growth some Indusuals/ companies usually adopt short-cuts/ wrong methods of manipulating the algorithmes to obtain good online result and ranking use (black Hat SEO techniques )Black Hat SEO:- refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules

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So What ?

White Hat SEO:- refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

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Google Penguin

It decreases search engine rankings of websites that violate Google’s Webmasters Guidelines.

Site which use Black-hat SEO techniques i.e

1. Keyword stuffing

2. Cloaking

3. Participating in link schemes

4. deliberate creation of duplicate content.

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Google Panda

• It lowers the rank of “low-quality sites” The change or "thin sites", and return higher-quality sites near the top of the search results

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Google Phantom

This is a Google algorithm update that was first announced on May 8, 2013 Phantom hit sites with content issues.

1. It includes sites with thin content

2. affiliate content

3. scraped content

4. low-quality content

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Google Hummingbird

Google claims that Hummingbird algorithm offers a more human way to interact with users. It will impact 90% of all searches

1. More natural results 2. Focus more on conversations3. Made to understand the users intent and give

best possible result

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The Process

• An algorithmic change begins as an idea from one of engineers about how to improve search.

• Google take a data-driven approach and all proposed algorithm changes undergo extensive quality evaluation before release.

• Engineers typically start by running a series of experiments, tweaking small variables and getting feedback

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The Process

Precision Evaluations Side-by-Side Experiments

Live Traffic Experiments Launches

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The Process Precision Evaluations • The first phase is to get feedback from

evaluators, people who evaluate search quality based on Google guidelines.

• Then the evaluators are shown the search result and are told to rate on usefulness

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The Process Side-by-Side Experiments • In a side-by-side experiment, evaluators are

shown two different sets of search results one from the old algorithm and one from the new, and they are asked for details about which results they prefer.

Live Traffic Experiments • In case If the evaluators’ feedback looks good,

things move forward with a “live traffic experiment

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The Process

• In these experiments, search on small percentage of real Google users is done and then how it changes the way they interact with the results is seen.

Launches • Finally, the most experienced search engineers carefully

review the data from all the different experiments and decide if the change is approved to launch.

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Conclusion

Google algorithm is very necessary to stay ahead for Google because of the rapid changes made no one can master it and so there are less chances of manipulation

This will result in fresh content and all the site owners will support the white hat SEO to grow

This in turn will help to get people driven results rather than just what the search engines want

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For more details see this For more details see this VideoVideo

• https://www.youtube.com/watch?v=K-022hPWU54

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Bibliography

• http://www.google.co.in/insidesearch/howsearchworks/algorithms.html

• http://en.wikipedia.org/wiki/Google_Panda

• http://en.wikipedia.org/wiki/Google_Penguin

• http://searchenginewatch.com/article/2279032/Phanteguin-A-Phantom-Penguin-One-Two-Punch-From-Google

• http://en.wikipedia.org/wiki/Google_Hummingbird

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