“Gospel of Advertising” Assignment Checklist

TASK: After breaking into your “Reading Teams”, please read “The Gospel of Advertising” journal excerpt by using the following link http://issuu.com/unitedstateshistory2stoes/docs/1920s_advertising_resource. While there, feel free to browse the “Marketing Strategies of the 1920’s” resource as well for Primary Resource examples to match the information in your reading. Highlight, discuss and make connections from the strategies mentioned within the reading to the advertisements you selected for our Wallwisher assignment. “Reading Teams” should also utilize this time to co-ordinate the completion of the “The Gospel of Advertising Graphic Organizer” which should, when finished, provide a database of marketing strategies used in the 1920’s. Once you complete this task as a group, begin thinking about your own, as well as peer submissions to our Wallwisher page and how they could be categorized using the information you just received. Please note the following criteria which should guide you during the completion of this assignment. Consideration to these criteria (5) will give full credit (5 points) for each of them met. There is NO PARTIAL CREDIT. This assignment is based on your teamwork, observations as well as the connection of the material from discussions and presentations. CHECK EACH ITEM OFF AS YOU COMPLETE THE TASK IN THE BOX PROVIDED. Criteria Description Credit

Teamwork

Student displays a willingness to complete the assignment of reading “The Gospel of Advertising” and works with team members to devise a way to break up the digital resource so that the workload is equal. Group discussion is evident along with contributions to the class upon start of whole group instruction.

Documentation

Student either completes an assigned section of the graphic organizer or does so independently. Concentration on specific examples cited in the digital resource promote discussion within the Reading Team as well as other groups.

Making Connections

Student makes at least (1) connection from the historical content to that of contemporary society and culture, specifically advertising. During whole instruction, the group illustrates a marketing strategy of the 1920’s but using an example from today’s world.

Application

Student applies content discovered through the reading of “The Gospel of Advertising”, completion of the graphic organizer to their own Wallwisher submissions and at least (2) of their fellow classmates. Feel free to exceed that limit within the boundaries of responsibility and relevancy to the assignment.

Dedication

Student dedicates appropriate amount of time to working within the group, utilizing the digital resources and completing the assignment. Arguing with group members and digressing from the topic at hand will result in automatic loss of points in this section.

TOTAL SCORE: Out of (25) possible