Breanna Lopez

&

Jasberth Dimas

Our “Vision” The vision that we have for Dimas Seasonal

Foods is to provide people with the best Mexican food locally, at a price that is affordable for almost anyone. Since we are in a recession, people demand cheap food. As the weather changes, so will our food. We want to satisfy our customers, and give them what they demand.

What do we have to offer? Our business will bring paletas, corn,

chicharrones, and many types of snack foods. Food that a person desires to eat.

Best food you will ever have at a good PRICE!!!!! Peddling goods in the streets thrives.

The People Behind It

Jasberth Dimas is the founder is Dimas Seasonal Foods. He was raised knowing what good Mexican food tastes like and wanted to open a business that would share this food and enjoy it like he has.

Breanna Lopez is the co founder of Dimas Seasonal Foods. She grew up eating her grandmothers Mexican food and also wanted to share this with other people for them to enjoy.

Our Mission The mission for Dimas Seasonal Foods is

to give people good tasting Mexican food at a price that is affordable for almost anyone.

Financial Objectives Sell to everyone that demands it Work hard to get through most of the Denver/Thornton

area to start Make food people enjoy so they want more Keep prices low, but still enough to make profit In the summer sell mostly popsicles out of the cart Use fruits and vegetables that are in season to buy

more cheap, sell more In winter concentrate more on warm foods like tamales,

posole, menudo

Competitors Competitor 1: Paleteria Michoacán Strengths: a lot of carts, available on hot summer days, a lot of employees Weaknesses: don’t sell much in the winter, only popsicles

Competitor 2: Waffle Brothers Strengths: customer gets a lot for their money, wide range of waffle menu

they also do catering Weaknesses: only sell waffles, not many locations or wide range of them,

only available certain of the year

Our advantages: Offer different foods all year round, cheap prices, wide range of locations.

Better ways of transportation to sell

Marketing Plan/Cost Advertising Make T shirts with our logo on it People selling the company foods will be in

uniform and wearing the clothes that will be provided.

Word of mouth Flyers/Posters Calendars About $500

Profit Selling Corn Corn is about 8 per dollar when in season Sell for two dollars each 8 to 10 dollar profit for each dollar spent

Start up Price Will need cooking utensils Get the tricycle carts Start up food Build place to keep carts T shirt/Calendar advertising = about 7,000 dollars

One-Time

Start-up Expenses

5 trycicle carts $3,000.00

Build Cart storage $1,500.00

cooking Utencils $1,000.00

4-5 months Corn to make corn products in fall 6 for $1 -4 months $500.00

T-shirts for advertising $500.00

4-5 months Paletas

Total Start-up $6,500.00

Operating Expenses  

Labor Expenses  $1,160.

00 $13,920.00

Full time minimum Wage @ 7.25 mostly family profit  4 family members

and 2 owners

Cooking food-propane, oil and stuff   $500.00 $6,000.00

Transportation   $150.00 $1,800.00

Corn   $500.00

4 months=20,000

Mayonnaise,hot sause,cheese,butter-topings on corn and chicharrones   $200.00 $2,400.00

chicharrones   $500.00 $6,000.00

Paletas  

 

Total Operating Expenses  $3,010.

00 $30,120.00

Bibliography http://www.paleterialamichoacana.com/ www.wafflebrothers.com