government of west bengal health & national ......quality standardsof uphc,the...
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GOVERNMENT OF WEST BENGALHEALTH & FAMILY WELFAREDEPARTMENT
NATIONAL HEALTH MISSION (NHM)GN -29, 1STFLOOR, GRANTHAGAR BHAWAN,SWASTHYA BHAWAN PREMISES,SECTOR-V
SALT LAKE, BIDHANNAGAR, KOLKATA - 700091.
(~ 033 - 2357 - 7928, A 033 - 2357 - 7930,Email ID: [email protected]; website: www.wbhealth.gov.in
Memo No. HFWINUHM-225/2017/ Lt t;t.; Date: t. Q... .2018From : Additional Mission Director, NHM
Government of West Bengal
To : I. Joint Mpl. Commissioner (G&D) & Chief Executive, Executive Committee, Kolkata CityNUHM Society, KMC2. Chief Medical Officer of HeaIth (All Districts)
Sub: Modalities of IEC/BCC under NUHM
Sir,
Please find enclosed herewith the NUHM 'Modalities of fEC/BCC under NUHM'. This is acomprehensive strategy for different level- UPHC level, ULB level, Districts level. These modalitieswill help to develop an effective communication system to inform the stakeholders about NUHMobjectives, availability of health services, etc.
A 'Brand Manual' oflEC/BCC has already been shared with all of you vide Memo No. HFWINUHM-711/20 I7/322 I dated 13.I2.20 17.
You are requested to prepare IEC/BCC using the given template in the 'Brand Manual' and followingthese 'Modalities of IEC/BCC under NUHM'.
Yours faithfully
~Ju_tlJ.A~Add), Mission Director, NHM
Memo No. HFWINUHM-225/2017/1l ~t; II (V Date: t. 2 .2018Copy forwarded for information to:
1. Director SUDA2. IT Cell, Swasthya Bhawan for web posting3. Guard file
~t_~~Addl. Mission Director, NHM
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Modalities of IEC/BCC under NUHM
National Urban Health Mission (NUHM) is being implemented since 2013-14 in West Bengal.
A number of services like OPD, Outreach session, Immunisation, etc. are being provided
from U-PHCs level. ULBs are primarily responsible to implement the NUHM to improve the
primary Health Care both promotive and preventive for the urban poor and other
vulnerable group situated in urban areas. For improving the health seeking behavior of the
urban vulnerable population, an effective IEC IBCC activities is required in locallanguages. Considering the issues mentioned above, a comprehensive strategy for IEC &
BCChasbeen planned by the NUHMto achieve the following objectives.
Objectives:1) Generate awarenessabout NUHMprogramme and U-PHC& U-CHC.
2) Increase knowledge about various health programme
3) Demandgeneration in the community regarding available Health Services
4) Changeof health seeking behavior of the vulnerable urban community
IECwill be developed in different levels as follows:
U-PHClevel:
The PHCprovides medical care to all patients without any discrimination of gender, caste,
or religion. The In-charge is responsible for ensuring the delivery of services. According to
Quality Standardsof UPHC,the signageshould be user-friendly, so that a visitor can reach
the facility and desired department within the facility. Other than signage, the effective
IEClBCCwill be prepared and displayed such a way, so that the patients and visitors would
be educated within the facility through appropriate IECI BCCintervention .
./ Signboard containing the name of U-PHC,Ward No., areas name, ULBname along
with the logo of NHM, mentioning National Urban Health Mission (NUHM). U-PHC's
signboard must be written in Bengali & Englishseparately .
./ Available services:
All provision of services provided from U-PHCmust be free of cost under NUHM.
List of free essential drugs must be displayed in U-PHC. Following services are
being provided and must be displayed in proactive disclosure boards at the various
places where the board can be prominently visible by the maximum number ofpeople (walls of U-PHC,Signboards, Flex, Bannersetc.) Other than these mode of
IEC,Campaign through miking, Leaflet, Poster, Radio will be arranged from the U-
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PHC level considering demands of the locality and services. Eg. miking is essential
before conducting outreach sessions / UHNOs, miking & leafleting is essential
before conducting Health Fair, campaign through Radio/TV will be used during
outbreak of a diseaseor prevention of any diseaseas a special case.
1.) OPOConsultation
2.) ANCservices
3.) PNCservices
4.) Immunisation services
5.) Contraception
6.) Outreach activities
7.) Lab service
8.) Medicines
9.) Referral service
./ Signageshould be displayed in following types:i. If the U-PHCis not situated in the main road, one display board (mentioning
the name of U-PHCunder NUHMalong with NHMlogo) should be placed at
entrance of the connecting road towards the U-PHCdemarcating an arrow-
sign along with distance in time (hours/minutes).
If necessarymultiple number of above mentioned board should be displayed
considering the needsof the location.
ii. Site mapping:One common signage stand/board must be in front of gate of U-PHCwhere
all the service rooms are mapped with arrows so that the beneficiaries can
easily find the rooms for getting services.
iii. Naming of the service station:One board must be displayed separately in front of the every room
containing the name of service of U-PHCe.g., OPORoom, Laboratory Room,
ANCRoom, Immunization Room, Toilet (male/female) etc.
./ IEC Corner:
In every patient's waiting place of functional U-PHCshould have an IEC cornerwhere Awareness Campaign Materials, various magazines, brochures, leaflet,
booklets etc. must be placed in the bookshelf. Patients / patient's party can have
easy accessto those materials during waiting time.
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./ Citizen Charter:
To ensure the quality services, the 'citizen's charter' and information must be
readily displayed in front of UPHC in such a manner, so that patients and visitors
will aware about the day and timing of doctors, which a patient may need before
and during the course of visit to health facility.
OPD timing:
Day for which he / she is Time ofName of MO Designation
available availability
Full-time
Part-time
./ Existing IEC materials regarding the following National Programmes which are to be
executed at U-PHC should be displayed.
1. Reproductive Maternal Neonatal Child Health Plus Adolescent (RMNCH+A)
2. Revised National Tuberculosis Control Programme (RNTCP)
3. National Vector Borne Diseases Control Programme (NVBDCP)
4. National AIDSControl Programme,
5. Non Communicable Diseases (NCD) screening
6. Other National & State Health programme as applicable
./ Grievance Redressal System: A complaint box must be installed at patient's waiting
room in U-PHC to address the issues of public grievance. A register book must be there
for line-listing of public grievances .
./ Immunisation room will be created such a way with the help of IEC materials, the room
will be child friendly and simultaneously awareness generating for the child caregivers
of vulnerable population .
./ IEC materials (eg. posters of different programmes) will be displayed at the OPD in
such a manner, the OPDwill attract the community .
./ LED display board where the IEC materials (information on NUHM and also awareness
on existing government programmes) to be scrolled one by one, will be placed in the
OPD room/ waiting room.
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ULB level:
The municipal health authority should also arrange IEC materials for NUHM at various
places under their jurisdiction other than U-PHCs like municipal administrative office,
borough office (where exists), ward office, market, bus stand, railway station, near the
slum area, rickshaw I auto stand, clubs, post office, govt. offices or any other places
where many people are frequently approaching.
Type of IECmaterials to be arranged from ULB level:
Type Display Site Mode / Tools
Nameof U-PHCalong withMunicipal administrative Wall painting I signboard I
office, borough office display board etc.address including Ward No.
(where exists), wardand OPDtiming
office
Service delivery under NUHM All suitable places as Wall painting, Flex, Banner,
decided by the local poster, Leaflet
authority
Campaign related to OPD, Locality, public transports Miking, Leaflet, Poster,
Outreach, Special event and (Bus, auto, rickshaw), Local TV channel, Radio.
other national programme Community Markets,
like management of vector- AWCs,Schools,Clubs,
borne disease, NCD, Slum areas, Railway
Immunization, Family Station.
Planning, IDCF,VASetc.
Before and during outreach services, a thorough campaign (through Miking, Leafleting,
Postering, displaying banner) is necessary, so that local people can be well-informed about
the programme.
A digital display board containing GISMap of the particular ULB will be placed in the
Chairman's room or any other suitable places in the ULB. If necessary, the location of
different UPHCs,AWCs, etc. and the distance between two facilities will be explored
instantly by operating the display board.
District level:District Health ft Family Welfare Samiti (DHftFWS) is responsible to arrange IEC IBCC
activities under NUHMfrom district level. CMOHalong with one district level officer who
looks after NUHMwill arrange IECmaterials in order to maintain uniformity and maximum
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promotion of NUHM. Following IEC materials will be arranged from the District level.
District will also make necessary arrangements for IEC materials for ULBs while preparing
of IEC regarding any National Health Programmme.
Type of IEC materials to be arranged from District level:
Type Display Site Mode / Tools
Service delivery under NUHM CMOHOffice, Wall painting, Flex, Banner
District Hospital, Sub-
Divisional Hospital, State
General Hospital,
Community Markets,
Schools, Railway Station,
Post office, Court
About U-CHC/ U-PHC level CMOHOffice, Wall painting, Flex, Banner
services (promotion of District Hospital, Sub-
primary health care in urban Divisional Hospital, State
areas) General Hospital
Campaign related to Special CMOHOffice, Wall painting, Flex, Banner
event and other national District Hospital, Sub-
programme like management Divisional Hospital, State
of vector-borne disease, NCD, General Hospital,
Immunization, Family Community Markets,
Planning, IDCF, VAS, Schools, Railway Station,
Population Fortnight, etc. Post office, Court
State level
Type of IEC materials to be arranged from State level:
1. Booklet regarding the 5 broad issues (GOI prepared and published in English) in
Bengali language will be modified and printed.
2. Make design of big banners/Flex to be displayed in the prominent places of West
Bengal. State will instruct the District and ULB to implement it.
3. Messages in the TV or radio regarding the main objectives and services of NUHM.
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IEC I BCC under Community Process: IEC is the important strategy to ensure participation
of the community specially the vulnerable population who are situated at slum areas,
railway station, red light areas for improvement their health condition. NUHM likes to
min~mize out of pocket expenditure of them providing free treatment, free diagnostics
and free medicines through U-PHCs services. As per norms, participation of the community
to be ensured through the following process:
1) Implementation of Urban ASHA IHHW
2) Implementation of MAS
Issues Type of IEC I BCC Conducted by Mode I Tools
• Prevent early marriage and • Generate ASHA I HHW • Mothers meeting,pregnancy awareness • Counselling
• Family planning awareness through IPC • House to housethrough all eligible couple visit & IPC
• Ensure full ANC • Empowerment • Flip-chart• Ensure full immunization of community• Ensure institutional regarding health
deliveries through IPC
• Ensure breast feeding• Sexual harassment• Screening of NCDcases &
Etc.• Birth & death registration• Avail services from U- • IPC MAS • Meeting with all
PHCs community• Meet up the health members
emergency through use of • IPCuntied grant I • Flip-chart
• Awareness regarding health • IPC MAS • Meeting within(eg. Maternal and child membershealth) & health • Meeting with otherdeterminants (water, than memberssanitation, hygiene, etc.) • House to house
visit & IPC• Flip-chart• Stickers (pictorial)
• Informing certain activities • IPC MAS • House to houselike outreach, special day visit & IPCcelebration • miking
• preventing certain diseases, • IPC MAS • Wall paintinglike malaria, dengue, • Meeting withindiarrhea members
• Meeting with otherthan members
• House to housevisit & IPC
• Flip-chart• Stickers (pictorial)
• Knowledge enhancement • IPC MAS • Wall painting
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Issues Type of IEC / BCC Conducted by Mode / Tools
about different health • Meetingwithinprogrammes members
• Meetingwith otherthan members
• Houseto housevisit & IPC
• Flip-chart• Stickers (pictorial)• Massmeeting• Schoolprogramme
Digital display board/ hoarding containing the different awareness materials regarding
NUHMwhich may be scrolled, will be displayed in the different sites across the state
(eg. Hospital campus, road crossing, railway station, etc.).
In this connection, a common canvas for branding of NUHM, prepared by GOIwhich will
be used for developing banner, hoarding, letterhead, leaflet, booklet, etc., has
already been shared to all by the State Health & Family Welfare Department.
~.Kumar satta
Dr. Tap~noffi er .StateNrI~tft~anI~ea't"Mla~~NatlOhilhd FamilyWelfareQtp8Health t ofWest BengalGovemmen
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