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Case Study Going beyond traditional consultation using Facebook

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This case study shows how social media can be engaged to go beyond traditional consultation using Facebook.

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Page 1: GovTech 2014 Case study: Government social media and engagement strategy

Case Study

Going beyond traditional consultation using

Facebook

Page 2: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

PROBLEM

HOW DO WE ENGAGE OUR 10,000+ FACEBOOK AUDIENCE IN THE AWARDS

http://www.townhallsocial.com/
Page 3: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

SOLUTION

USE TOWNHALL SOCIAL FACEBOOK APPLICATION FOR VOTING

http://www.townhallsocial.com/
Page 4: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Elena PereiraDigital Communications and Engagement CoordinatorCity of Holdfast [email protected]

http://www.townhallsocial.com/
Page 5: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Jetty Road Facebook page

http://www.townhallsocial.com/
Page 6: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Jetty Rd businesses - local & passionate

http://www.townhallsocial.com/
Page 7: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Jetty Rd Precinct Awards 2013

http://www.townhallsocial.com/
Page 8: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

In-store & newspaper promotion

http://www.townhallsocial.com/
Page 9: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Ingredients for success

$100 prize for participation in each category

Over 3 weeks running time

Integration with Facebook page

http://www.townhallsocial.com/
Page 10: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

ONE HOUR TRAINING FOR THE CMS

http://www.townhallsocial.com/
Page 11: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

ADDING A QUESTIONS VIA CMS

http://www.townhallsocial.com/
Page 12: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

CUSTOMIZATION

@JettyRdGlenelg

http://www.townhallsocial.com/
https://twitter.com/JettyRdGlenelg
https://twitter.com/JettyRdGlenelg
Page 13: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

TownHall Social Facebook Application

https://vote.townhallsocial.com/city-of-holdfast-bay

http://www.townhallsocial.com/
https://vote.townhallsocial.com/city-of-holdfast-bay
https://vote.townhallsocial.com/city-of-holdfast-bay
Page 14: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Promotion on Facebook page

http://www.townhallsocial.com/
Page 15: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Promotion from Tweeting

http://www.townhallsocial.com/
Page 16: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Ranking and adding suggestions

http://www.townhallsocial.com/
Page 17: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Privacy Statement

http://www.townhallsocial.com/
Page 18: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Results

http://www.townhallsocial.com/
Page 19: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Results

http://www.townhallsocial.com/
Page 20: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Results

http://www.townhallsocial.com/
Page 21: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Results

http://www.townhallsocial.com/
Page 22: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Results

http://www.townhallsocial.com/
Page 23: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Results

http://www.townhallsocial.com/
Page 24: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

CUSTOMER SERVICE AWARD

http://www.townhallsocial.com/
Page 25: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

SERVICE PROVIDER AWARD

http://www.townhallsocial.com/
Page 26: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

BEAUTY, HEALTH & WELLBEING AWARD

http://www.townhallsocial.com/
Page 27: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

BAR & RESTAURANT AWARD

http://www.townhallsocial.com/
Page 28: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

TOTAL TRAFFIC REPORT

http://www.townhallsocial.com/
Page 29: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

USER ENGAGEMENT REPORT

http://www.townhallsocial.com/
Page 30: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

Results

Crowd contributions 198

Visitors 1594

Shares 273

Reach* 6,825

*Shares x average followers (250) x 10%

http://www.townhallsocial.com/
Page 31: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

WAS IT A SUCCESS?

“Great way to get everyone involved and using it”

“An awesome way to reach the traditionally non-engaged people”

“YES!”

Elena PereiraDigital Communications and Engagement Coordinator

City of Holdfast Bay

http://www.townhallsocial.com/
Page 32: GovTech 2014 Case study: Government social media and engagement strategy

TownHall Social -- www.townhallsocial.com

WHAT DID WE LEARN

“This was a trial to see what sort of buy-in the app would have. We are yet to use it for council

community engagement.”

“Important to approach people to participate within the medium they already use rather than ask them to

remove themselves from their space.”

Elena PereiraDigital Communications and Engagement Coordinator

City of Holdfast Bay

http://www.townhallsocial.com/
Page 33: GovTech 2014 Case study: Government social media and engagement strategy

THANK YOU!

Keren [email protected]

@kerenflavellM: 0402 831 228

mailto:[email protected]

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