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Silicon Alley Insider – Top 100 Digital Company
Silicon Alley Insider named Synacor a top 100 digital company for 2010
Higher on the list than other well-known tech names, including: Foursquare
Gawker
Zillow
Digg
Buddy Media
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Synacor Portal Group
Synacor is a global technology company with a platform powering customized Internet portals
Synacor partners with 35+ internet service providers (ISP’s) to create, operate and manage their portal experiences
And now, Synacor Portal Group is bringing premium advertising solutions to advertisers that span across homepages & content
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Partnering with Top U.S. Portals
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Broad Distribution = National Footprint
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Synacor Portals Have Safe, Quality Brand Content
Entertainment News, Sports, Finance
Lifestyle, Education, Kids & more
Services & Utilities
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Core Demographics
15 million monthly unique users and growing….
Demographics 70% are age 18-54
70% have households of 3+
56% have children in household
54% are women
Median age = 42
Engaged Audience Average daily minutes spent/user = 14
Average pages viewed per visit/user = 13
Sources: comScore & Omniture
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Synacor Portal Group is Not an Ad Network
Collection of sites created and operated exclusively by Synacor
Each site is a premium brand with 100% safe & trusted content
Complete transparency on front and back end of campaigns You will know which portals your
ads run on and how each performs
Access to all premium impressions as well as integrated/customized programs
Synacor Portal GroupOpaque Ad Networks
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How Synacor Portals Best Fits Your Media Plan
1. High Impact, Homepage Awareness Campaigns Similar to campaigns on other big reach portal homepages 100% SOV or rotational messaging Perfect for messages to large, broadly targeted audiences
New product launches Big sales events Important timely messages
2. Specific Audience Targeted Ad Campaigns Utilizing a variety ad targeting methods
Demographic Geographic Behavioral Re-Targeting Purchase Intent Content Channels & Video
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Over 2/3 rd of Synacor Portal Group Users DO NOT visit AOL or MSN Homepages
Homepage Ad Comparison: Unduplicated Audience vs. Other Portals
10.2 MillionUnduplicated
Users
11.6 MillionUnduplicated
Users
77% of Synacor’s users are not reached on AOL Homepages 68% of Synacor’s users are not
reached on MSN.com HomepageSource: comScore & Omniture
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Homepage Solutions: Dynamic Spotlight Unit
Integrated promotional module within portal home page content carousel
Provides for multiple links to different, but related content
Coupled with the 300x250 unit
Available by specific portal or across multiple portal home pages
Leverages advertiser content to create an engaging, highly visible advertorial
Trending at 7-10X response rate of standard banners
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Dynamic Spotlight Example: Chevy Volt
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Dynamic Spotlight Example: Chevy Volt
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Link to photos
and videos pages
Link to advertiser home page
Link to getting a
quote
Link to company
Facebook page
Ad Targeting Solutions
Offering a full suite of targeting opportunities at scale: Demographic: Pinpoints consumers who fit your profile based on attributes: age,
gender, income, etc
Behavioral/Interest-based: Reach users demonstrating a wide variety of interests determined by the recency/frequency of content consumed
Purchase Intent: Target households most apt to love your brand, utilizing data that demonstrates the highest propensity to use or buy certain products
Retargeting: Find users who have been to your website or seen your ads
Geographic: Local ad targeting by zip code, DMA or portal
Channel: Target ad messages in content that best fits your product and target audience
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Pre-Roll Video
• 10, 15 or 30 second spots
• 100% SOV or rotation
• Video clickable
• 6M+ plays per month
300x250 Companion Unit
• Adjacent to pre-roll ad
• Rich media capable
• 100% SOV or rotation
Video Ad Opportunities
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Benefits
A strategic test campaign on Synacor Portals allows for high ROI in high traffic, high impact and targeted content – driving 7-10x response rates of banner campaigns
High impact, highly targeted ad placements on Synacor Portals reaches the responsive audience advertisers seek online
Synacor Portals offers an efficient, cost effective program utilizing eye-catching 300x250, 160x600 and 728x90 ad units with rich media capabilities
CONTACT:TERRY CORNELISSEN
ADVERTISING SALES DIRECTOR(312) 925-0620
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