gp donorreport 1617 (1) - global...
TRANSCRIPT
Vision:GlobalPressexiststocreateamorejustandinformedworldbytrainingandemployinglocalwomenjournaliststoproduceethical,accuratenewscoveragefromtheworld’sleast-coveredplaces.Overview:GlobalPressissolvingtwoofthemostentrenchedproblemsinjournalism—itslackofdiversityacrossgeographies,race,classandgender;andtheabsenceofethical,revenue-generatingbusinessmodelsthatcreatehealthyandsustainablenewsorganizations.GlobalPressoperatesatrainingprogram,GlobalPressInstitute,anaward-winningnewspublication,GlobalPressJournal,andaninnovativesyndicationbusiness,GlobalPressNewsService.GlobalPresstrainslocalfemalejournalistsintheleast-coveredregionsoftheworldtoproduceintegrity-richjournalismthatfeatureslocalvoices,deepcontextandnuancedanalysisandthenemploysthemtoproducelong-termcoveragefromtheircommunitieswiththesupportofarobusteditorialsystem.Todate,GlobalPresshastrainedandemployed181femalejournalistswhoworkinour42independentnewsbureausin20+countriesacrosstheworld.Ournewsreachesanestimated20millionreaderspermonthviadirectandsyndicatedprintandradiochannels.2016:DefiningStrategicInitiativesforGrowthatGlobalPressSince2006,GlobalPresshassuccessfullyreplicatedourprogramacrossmorethan20countries.In2016,afteradecadeofcarefulgrowth,werecognizedourmomenttoscale.Weproducedathree-yearstrategicoperationsplanthatwillenableustobecometheworld’sleadingnewssourcefromdevelopingcommunitiesby2020.Weareactivelyimplementingtwoprimaryareasofstrategicfocus.First,we’reincreasingournewsproductioncapabilitiestoamplifyimpact,brandawarenessandreadership.Second,we’rebuildingstrongerGPoperationsthatofferrobustsupporttoourgrowinginternationalnewsbureaus.Thenewthree-yearGlobalPressStrategicOperationsPlanoutlinessixstrategicinitiativesthatwillenablecatalyticeditorialgrowth,increasedinvestmentinoperationsandopportunitiesforincreasedbrandawareness,whichwillboostcredibilityforourmodelanddevelopwiderreadershipacrosstheworld.Eachinitiativeincludesin-processorachievedbenchmarksuptoMay2017.
1. UpdateandexpandtheGlobalPresstrainingprogramtocreatescalabletrainingopportunitiesandboostreporterskilldevelopment
a. HiringinprocessforaJournalismEducationSpecialisttobeginmaterialsreviewandtrainingplan.Expectedstartdate:August2017
2. Innovate,reorganizeandstrengthentheGlobalPressnewsrooma. Testedandlaunchedthenew,customGlobalPressCMS,EditFlow(January2017)b. HiredanewVisualsEditor(January2017)c. RecruitedandhiredaGlobalHRManagerandAfricaProgramManagertoensuremanagerial
andadministrativesupportforglobalteams.(JanuaryandMarch2017)AsiaandAmericasRegionalProgramManagerhiressetfor2018.
3. Developneweditorialproductsintandemwithanewsalesteamtomaximizerevenuepotentiala. HiringforbusinessdevelopmentspecialistsetforQ32017todevelopmentnewsourcesof
earnedrevenuefromourjournalisticandeducationalproducts,growaudiencereachandengagementandincreaseorganizationalsustainability.
4. Maximizeglobalaudienceengagementtodeliveraccurateinformationandcreateactionable
opportunitiesforglobalreadersa. GlobalPressisdevelopingapredictiveaccuracyscaleandotherimpactmeasurementtoolsin
partnershipwithStanfordUniversity.b. GlobalPresslaunchedGlobalPressPassport,anewmembershipprogramdesignedtooffer
readersbehind-the-scenesaccesstoourreportersandpromoteaccesstoinformationabouttheworld.(April2017)
5. Investinoperational,administrativeandgovernanceinfrastructuretobettersupporttalent,andensurehigh-functioningleadership
a. GlobalPresshiredinternallyforthecommunicationsmanagerpositiontoensureeffectivecommunicationsacrossthegrowingorganizationandexternalpartners.
b. GlobalPressisproducingaseriesofbooksforinternalandexternaldistributionthatdefinetheorganizationandouruniqueproductionandjournalism.BooksincludeaGlobalPressEmployeeHandbook,GlobalPressStyleBook,GlobalPressCountryFactBookandGlobalPressDutyofCareBook.
6. Advanceavenuesforphilanthropicrevenue,includingmajorgifts,foundationgiving,eventandmembershipstrategies
a. LaunchedGlobalPressPassportinApril2017todeveloplow-dollarcontributionsandtoincreasereadershipandbrandawareness.
b. GlobalPresshiredadevelopmentassociatetoaidinphilanthropicdonorrelationships,prospectingandreporting.(January2017)
GoalsbyBrand
By2020weaimtotrainanadditional100+womentobecomeethical,investigativeprofessionaljournalists.In2016,weopenedfournewbureaus—PortauPrince,Haiti,Harare,Zimbabwe,Bulawayo,Zimbabweandourfirst-everTribalNationsbureauwithwomenfromtheLakotaNationsinNorthandSouthDakota.Wealsoexpanded
operationsinDemocraticRepublicofCongo,addingtwonewreportersinGoma.Intotal,wetrained21newreporters.Aswebringmorereportersintoournetworktoupholdacommitmenttoauthentic,accuratestorytelling,we’reincreasingaccesstocriticalinformationinthesenewbureaulocationsandprovidingglobalreadersadeeperunderstandingofforeignplacesthatoftenonlyreceivestereotypicalcoverage.GlobalPress’trainingandlong-termjobopportunityhasapowerfulimpactinthelivesofreportersandtheirfamilies.AllGlobalPressreportersreceivemonthlysalariesandhealthbenefitsfortheirfamilies.AtGlobalPress,wearetakingtheconceptofwomen’seconomicempowermenttothenextlevel,beyondlow-wageserviceprofessions,todemonstratetherangeofimpactthatbecomespossiblewhenlocalwomenareemployedinpositionsofliterateleadership.
• 88%ofGlobalPressreportershavebecometheprimarybreadwinnersintheirhomes.• 94%ofGlobalPressreporterssaytheyaremorerespectedintheirhomesandcommunities.
• 100%ofGPtraineesreportmajor(morethan50%)increasesinmonthlyincomesincejoiningGlobal
Press.• Inour11-yearhistory,85%reportersstayemployedatGlobalPressforatleastfouryears.
LeadershipSpotlightNoellaNyirabihogo,waspromotedtoRegionalProgramManagerforAfricain2017.SinceshefirstjoinedGlobalPressasatraineein2012shehasdemonstratedexceptionalleadershipandcommitmenttojournalisticethicsandrigor.Inherblog,AtGlobalPress,ThePathtoLeadershipisaRealityforAll,shediscussesherprofessionaldevelopmentanddeterminationtotakeadvantageoftheupwardmobilityavailableatGlobalPress.Noellawrites,“WhenIlookbackonthelastfiveyears,it’sstillhardtobelievehowmuchmylifehaschanged.Today,I’mayoungAfricanwomanwhomanagesreportersinmorethan10countries.It’sallbecause
someonetrustedinmeafterIwasgiventhechancetoshowwhatIcoulddo.”What’sNext?UpdatingandexpandingtheGlobalPresscurriculumisatoppriorityinthenewstrategicplan.We’rebringinginanexperttoredesignouroriginalPrinciples&Practicecurriculaandperformabaselineskillsassessmentacrossallreportersinournetwork.Thenewcurriculawillincreasereporterproductionandwages,contentquantity,qualityandconsistencyacrossallGPnewsbureausandwillincreasedearnedrevenueopportunitiesforGP.Aftertheredesign,wewillbeginaggressiveglobalexpansionaddingreportersinNepal(ourfirstLGBTcohort),Guatemala,DemocraticRepublicofCongoandTribalNationswithintheU.S.WewillalsocreatenewprogramsinElSalvador,Bangladesh,MongoliaandLiberiain2018.
By2020,GlobalPressaimstobooststoryproductionby200%.Werestructuredoureditorialteamin2017tomaximizeproductivityandincreaseexpertiseandaccuracyprotocols.Theneweditorialsystemplacesthereporteratthecenteroftheprocesswiththesupportofspecializededitorialteamsassignedtoindividualstoryworkflows,contributingtothediversity,qualityandquantityofournewsproduction.EveryGlobalPressstoryhasaleadeditor,factchecker,copyeditor,engagementproducer,visualeditorandtranslator.In2016,weproduced3xmorestoriesthantheprioryear.OurnewCMSandintranetsystemallowsteammemberstocommunicatein13differentlanguages,systematizestheuniqueGlobalPressworkflowandallowsnewopportunitiesforglobalengagement,collaborationandtransparencyintheeditorialprocesstomeetproductionbenchmarks.By2020wewillincreaseunique,loyalreadershiptomorethan100millionuserspermonth.PerourGoogleAnalyticsthetop10
countrieswherewehavethemostreadershipincludesthosewehaveindependentnewsbureaus,meaningwe’rereachingourtargetaudiences—locallanguageaudiencesinthecommunitieswecoverandglobal
audienceswhoaccessourstoriesinEnglish.ThemajorityofourdirectreadershipisintheUnitedStateswhere50,000–100,000uniquereadersvisitGlobalPressJournaleachmonth.Globalsocialmediaaudiencesarealsogrowingsteadily.In2016,GlobalPressentitiesservedmorethan20millionpeopleeachmonthwithouraward-winning,human-centeredjournalismviadirectandsyndicatedchannels.GlobalPressStoriesCatalyzeImpactBecauseofourwork,localpeopleinthecommunitieswecoverarearmedwithaccurateinformationtobetterinformtheirlives,whileglobalreadersreceiveadeeperunderstandingofforeignplacesthatoftenreceiveonlystereotypicalcoverage.Whileweuseanalyticsandaudiencemetricsfromourpartnerstodeterminethesizeandgrowthpotentialofouraudience,werelyonanecdotalevidenceofthetangibleimpactourstoriesaremaking.Hereareafewrecentexamples:Uganda:ADiscriminatoryHairPolicyisReverse
GlobalPressreporterNakisanzeSegawainvestigatedadiscriminatoryhairpolicyinUgandanschoolsthatrequiredblackgirlstokeeptheirhairshortwhilegirlsofotherethnicitiescouldgrowtheirhairlong.Thestoryreached200,480peopleviatheGlobalPressJournalFacebookpagealone,77percentofwhomwerereadingthestoryinUganda.Therewassignificantengagementwithover500commentsthatevenincludedathreadwherepeoplewereorganizingacommunitymeetingtodiscussthepolicy.Afterpublication,ateacheratoneschoolfeaturedinthestorycontactedNakisanzetotellherthatthepolicyatthatschoolhad
changed.Girlsarenolongerrequiredtocuttheirhairshort,nomattertheirethnicity.Nepal:ANewBillisProposedtoProtectMigrantWorkers
GlobalPressinvestigatedhumanrightsabusesagainstNepalesemigrantworkersinQatarandtheeffectonfamiliesandcommunitiesinNepal.Ourreportingrevealedthatfraud,misrepresentationofworkabroad,overchargingoffeesandconfiscatingpassportshavebeencommonoccurrencesformanyoftheestimated400,000NepaleseworkinginQatar.Thecoveragesparkedlegaldebateandwasrecentlysitedinaproposedbillthatwouldofferhealthinsurancetoinjuredreturnedworkers.StoriesofseverelyinjuredworkersandfamiliesleftbehindbyworkerswhodieabroadhavepushedthegovernmenttoincreaseinsurancerequirementsforpeopleleavingNepaltowork,withpotentialpayoutsthatareencouragingmorepeoplethanevertotaketherisk.
What’sNext?GlobalPressJournalwillcontinuetobeanindustryleaderprovidingethical,accurateinternationaljournalismfromtheleast-coveredpartsoftheworld.We’llbeproducingnewcontenttypessuchas360-videoandinvestin
SocialMediaAudiencesFacebook:547%increaseTwitter:93%Instagram:168%increase
datajournalismtrainingtoelevatethecaliberofourinvestigativereports.We’reworkingtobuildstrongereditorialsystemsanddecreasereporters/editorratiotoboostproductionandincreasereporterwages.Attheendof2017,wewillpublishtheGlobalPressJournalStyleBooktobetterinformothermediaproducersintherepresentationofpeopleandplacesoutsideofaWesterncontext.Asothernewsoutletsmoveawayfromaccuracyandqualitycontrolmeasurestocutcost,GlobalPressisincreasinginvestinfactcheckers,copyeditors,translatorsandeditorstoensurestoriesareaccurateandbalanced.
GlobalPressaimstoincreaseearnedrevenuefrom$40,000in2016to$1.5Min2020toensurelong-termsustainabilityandgrowth.GlobalPressNewsService(GPNS)sawsignificantgrowthin2016withthelaunchoftheGlobalPressAcademicPortal,anew20-lessoncurriculumassetdesignedforuniversity-leveljournalism,communicationandliberalartsstudentstoelevatekeylearningoutcomes,includingmedialiteracy,criticalthinking,diversityandethics.Inthefall2016semester,morethan100studentsat3collegesanduniversities—includingLaVerneUniversity,SacramentoStateUniversityandOnondagaCommunityCollege—pilotedtheGlobalPressAcademicPortalwithgreatsuccess.Theprogramgrewto13schoolsintheSpring2017semester.Studentspay$39persemesterforuseofthematerials.InitialrevenueforecastsandcurrentmarketdemandforadditionalGlobalPress-creatededucationalproductshavestrongearningpotentialtosupportrevenuegoalsandwilloffertheopportunitytotransformthewaythenextgenerationsofmediaconsumersunderstandourworld.Syndication
GPNScontinuestogrowitssyndicationnetworktoincreasethereachofourstoriestobetterinformlocalandglobalreaders.CurrentsyndicationpartnersincludeViceMedia,NPR,PBS,NewsDeeplyanddozensofothers.AnewpartnershipwiththeIndigenousRadioNetworkgivesmorethan2,000localradiostationsaccesstoGPnewsstories.In2016GPNSsyndicatedstoriesto160+partnersin3languages.What’sNext?GlobalPresswillinvestinbusinessdevelopmentstrategies,marketinganddistributioneffortstocatapultGlobalPresstothenextlevel.WearehiringabusinessdevelopmentstrategistinQ32017.WithintheAcademicPortalwewillexpandcurriculaofferingstoK-12studentstodriverevenueandprovidestudentswiththeopportunitytodevelopempathy-based,criticalthinkingskillstounderstand,navigateandcreatesolutionstotheworld’smostpressingproblems.RevenuefromGPNS,whichiscurrentlylimitedtoearningsfromreproductions,willsoonincludelicensingagreements,specialtyversionsandexclusiveproductioncontracts.Thesestrategiesare
aimedtodevelopapowerful,ethicalbusinessmodeltoshowcasehowjournalismthatprioritizesdiversityandqualitycanthrivewithoutcompromisingjournalisticintegrity.2016&2017AwardsandPublications
Thankyou!Intheageoffakenewsandalternativefacts,GlobalPressstandsasanexampleofamediaorganizationusinginnovativemethodstodisseminateaccurateinformationacrossourworld.Itisourjob,nowmorethanever,totellstoriesfromthesilentpartsofourplanet,todecreasefearandincreasepointsofknowledgeandconnection.
OnbehalfoftheentireGlobalPressteam,thankyouforyourcontinuedsupport.