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Page 1: GP DonorReport 1617 (1) - Global Pressglobalpressinstitute.org/wp-content/uploads/2017/07/GPI-2016-Annu… · Global Press aims to increase earned revenue from $40,000 in 2016 to
Page 2: GP DonorReport 1617 (1) - Global Pressglobalpressinstitute.org/wp-content/uploads/2017/07/GPI-2016-Annu… · Global Press aims to increase earned revenue from $40,000 in 2016 to

Vision:GlobalPressexiststocreateamorejustandinformedworldbytrainingandemployinglocalwomenjournaliststoproduceethical,accuratenewscoveragefromtheworld’sleast-coveredplaces.Overview:GlobalPressissolvingtwoofthemostentrenchedproblemsinjournalism—itslackofdiversityacrossgeographies,race,classandgender;andtheabsenceofethical,revenue-generatingbusinessmodelsthatcreatehealthyandsustainablenewsorganizations.GlobalPressoperatesatrainingprogram,GlobalPressInstitute,anaward-winningnewspublication,GlobalPressJournal,andaninnovativesyndicationbusiness,GlobalPressNewsService.GlobalPresstrainslocalfemalejournalistsintheleast-coveredregionsoftheworldtoproduceintegrity-richjournalismthatfeatureslocalvoices,deepcontextandnuancedanalysisandthenemploysthemtoproducelong-termcoveragefromtheircommunitieswiththesupportofarobusteditorialsystem.Todate,GlobalPresshastrainedandemployed181femalejournalistswhoworkinour42independentnewsbureausin20+countriesacrosstheworld.Ournewsreachesanestimated20millionreaderspermonthviadirectandsyndicatedprintandradiochannels.2016:DefiningStrategicInitiativesforGrowthatGlobalPressSince2006,GlobalPresshassuccessfullyreplicatedourprogramacrossmorethan20countries.In2016,afteradecadeofcarefulgrowth,werecognizedourmomenttoscale.Weproducedathree-yearstrategicoperationsplanthatwillenableustobecometheworld’sleadingnewssourcefromdevelopingcommunitiesby2020.Weareactivelyimplementingtwoprimaryareasofstrategicfocus.First,we’reincreasingournewsproductioncapabilitiestoamplifyimpact,brandawarenessandreadership.Second,we’rebuildingstrongerGPoperationsthatofferrobustsupporttoourgrowinginternationalnewsbureaus.Thenewthree-yearGlobalPressStrategicOperationsPlanoutlinessixstrategicinitiativesthatwillenablecatalyticeditorialgrowth,increasedinvestmentinoperationsandopportunitiesforincreasedbrandawareness,whichwillboostcredibilityforourmodelanddevelopwiderreadershipacrosstheworld.Eachinitiativeincludesin-processorachievedbenchmarksuptoMay2017.

1. UpdateandexpandtheGlobalPresstrainingprogramtocreatescalabletrainingopportunitiesandboostreporterskilldevelopment

a. HiringinprocessforaJournalismEducationSpecialisttobeginmaterialsreviewandtrainingplan.Expectedstartdate:August2017

2. Innovate,reorganizeandstrengthentheGlobalPressnewsrooma. Testedandlaunchedthenew,customGlobalPressCMS,EditFlow(January2017)b. HiredanewVisualsEditor(January2017)c. RecruitedandhiredaGlobalHRManagerandAfricaProgramManagertoensuremanagerial

andadministrativesupportforglobalteams.(JanuaryandMarch2017)AsiaandAmericasRegionalProgramManagerhiressetfor2018.

3. Developneweditorialproductsintandemwithanewsalesteamtomaximizerevenuepotentiala. HiringforbusinessdevelopmentspecialistsetforQ32017todevelopmentnewsourcesof

earnedrevenuefromourjournalisticandeducationalproducts,growaudiencereachandengagementandincreaseorganizationalsustainability.

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4. Maximizeglobalaudienceengagementtodeliveraccurateinformationandcreateactionable

opportunitiesforglobalreadersa. GlobalPressisdevelopingapredictiveaccuracyscaleandotherimpactmeasurementtoolsin

partnershipwithStanfordUniversity.b. GlobalPresslaunchedGlobalPressPassport,anewmembershipprogramdesignedtooffer

readersbehind-the-scenesaccesstoourreportersandpromoteaccesstoinformationabouttheworld.(April2017)

5. Investinoperational,administrativeandgovernanceinfrastructuretobettersupporttalent,andensurehigh-functioningleadership

a. GlobalPresshiredinternallyforthecommunicationsmanagerpositiontoensureeffectivecommunicationsacrossthegrowingorganizationandexternalpartners.

b. GlobalPressisproducingaseriesofbooksforinternalandexternaldistributionthatdefinetheorganizationandouruniqueproductionandjournalism.BooksincludeaGlobalPressEmployeeHandbook,GlobalPressStyleBook,GlobalPressCountryFactBookandGlobalPressDutyofCareBook.

6. Advanceavenuesforphilanthropicrevenue,includingmajorgifts,foundationgiving,eventandmembershipstrategies

a. LaunchedGlobalPressPassportinApril2017todeveloplow-dollarcontributionsandtoincreasereadershipandbrandawareness.

b. GlobalPresshiredadevelopmentassociatetoaidinphilanthropicdonorrelationships,prospectingandreporting.(January2017)

GoalsbyBrand

By2020weaimtotrainanadditional100+womentobecomeethical,investigativeprofessionaljournalists.In2016,weopenedfournewbureaus—PortauPrince,Haiti,Harare,Zimbabwe,Bulawayo,Zimbabweandourfirst-everTribalNationsbureauwithwomenfromtheLakotaNationsinNorthandSouthDakota.Wealsoexpanded

operationsinDemocraticRepublicofCongo,addingtwonewreportersinGoma.Intotal,wetrained21newreporters.Aswebringmorereportersintoournetworktoupholdacommitmenttoauthentic,accuratestorytelling,we’reincreasingaccesstocriticalinformationinthesenewbureaulocationsandprovidingglobalreadersadeeperunderstandingofforeignplacesthatoftenonlyreceivestereotypicalcoverage.GlobalPress’trainingandlong-termjobopportunityhasapowerfulimpactinthelivesofreportersandtheirfamilies.AllGlobalPressreportersreceivemonthlysalariesandhealthbenefitsfortheirfamilies.AtGlobalPress,wearetakingtheconceptofwomen’seconomicempowermenttothenextlevel,beyondlow-wageserviceprofessions,todemonstratetherangeofimpactthatbecomespossiblewhenlocalwomenareemployedinpositionsofliterateleadership.

• 88%ofGlobalPressreportershavebecometheprimarybreadwinnersintheirhomes.• 94%ofGlobalPressreporterssaytheyaremorerespectedintheirhomesandcommunities.

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• 100%ofGPtraineesreportmajor(morethan50%)increasesinmonthlyincomesincejoiningGlobal

Press.• Inour11-yearhistory,85%reportersstayemployedatGlobalPressforatleastfouryears.

LeadershipSpotlightNoellaNyirabihogo,waspromotedtoRegionalProgramManagerforAfricain2017.SinceshefirstjoinedGlobalPressasatraineein2012shehasdemonstratedexceptionalleadershipandcommitmenttojournalisticethicsandrigor.Inherblog,AtGlobalPress,ThePathtoLeadershipisaRealityforAll,shediscussesherprofessionaldevelopmentanddeterminationtotakeadvantageoftheupwardmobilityavailableatGlobalPress.Noellawrites,“WhenIlookbackonthelastfiveyears,it’sstillhardtobelievehowmuchmylifehaschanged.Today,I’mayoungAfricanwomanwhomanagesreportersinmorethan10countries.It’sallbecause

someonetrustedinmeafterIwasgiventhechancetoshowwhatIcoulddo.”What’sNext?UpdatingandexpandingtheGlobalPresscurriculumisatoppriorityinthenewstrategicplan.We’rebringinginanexperttoredesignouroriginalPrinciples&Practicecurriculaandperformabaselineskillsassessmentacrossallreportersinournetwork.Thenewcurriculawillincreasereporterproductionandwages,contentquantity,qualityandconsistencyacrossallGPnewsbureausandwillincreasedearnedrevenueopportunitiesforGP.Aftertheredesign,wewillbeginaggressiveglobalexpansionaddingreportersinNepal(ourfirstLGBTcohort),Guatemala,DemocraticRepublicofCongoandTribalNationswithintheU.S.WewillalsocreatenewprogramsinElSalvador,Bangladesh,MongoliaandLiberiain2018.

By2020,GlobalPressaimstobooststoryproductionby200%.Werestructuredoureditorialteamin2017tomaximizeproductivityandincreaseexpertiseandaccuracyprotocols.Theneweditorialsystemplacesthereporteratthecenteroftheprocesswiththesupportofspecializededitorialteamsassignedtoindividualstoryworkflows,contributingtothediversity,qualityandquantityofournewsproduction.EveryGlobalPressstoryhasaleadeditor,factchecker,copyeditor,engagementproducer,visualeditorandtranslator.In2016,weproduced3xmorestoriesthantheprioryear.OurnewCMSandintranetsystemallowsteammemberstocommunicatein13differentlanguages,systematizestheuniqueGlobalPressworkflowandallowsnewopportunitiesforglobalengagement,collaborationandtransparencyintheeditorialprocesstomeetproductionbenchmarks.By2020wewillincreaseunique,loyalreadershiptomorethan100millionuserspermonth.PerourGoogleAnalyticsthetop10

countrieswherewehavethemostreadershipincludesthosewehaveindependentnewsbureaus,meaningwe’rereachingourtargetaudiences—locallanguageaudiencesinthecommunitieswecoverandglobal

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audienceswhoaccessourstoriesinEnglish.ThemajorityofourdirectreadershipisintheUnitedStateswhere50,000–100,000uniquereadersvisitGlobalPressJournaleachmonth.Globalsocialmediaaudiencesarealsogrowingsteadily.In2016,GlobalPressentitiesservedmorethan20millionpeopleeachmonthwithouraward-winning,human-centeredjournalismviadirectandsyndicatedchannels.GlobalPressStoriesCatalyzeImpactBecauseofourwork,localpeopleinthecommunitieswecoverarearmedwithaccurateinformationtobetterinformtheirlives,whileglobalreadersreceiveadeeperunderstandingofforeignplacesthatoftenreceiveonlystereotypicalcoverage.Whileweuseanalyticsandaudiencemetricsfromourpartnerstodeterminethesizeandgrowthpotentialofouraudience,werelyonanecdotalevidenceofthetangibleimpactourstoriesaremaking.Hereareafewrecentexamples:Uganda:ADiscriminatoryHairPolicyisReverse

GlobalPressreporterNakisanzeSegawainvestigatedadiscriminatoryhairpolicyinUgandanschoolsthatrequiredblackgirlstokeeptheirhairshortwhilegirlsofotherethnicitiescouldgrowtheirhairlong.Thestoryreached200,480peopleviatheGlobalPressJournalFacebookpagealone,77percentofwhomwerereadingthestoryinUganda.Therewassignificantengagementwithover500commentsthatevenincludedathreadwherepeoplewereorganizingacommunitymeetingtodiscussthepolicy.Afterpublication,ateacheratoneschoolfeaturedinthestorycontactedNakisanzetotellherthatthepolicyatthatschoolhad

changed.Girlsarenolongerrequiredtocuttheirhairshort,nomattertheirethnicity.Nepal:ANewBillisProposedtoProtectMigrantWorkers

GlobalPressinvestigatedhumanrightsabusesagainstNepalesemigrantworkersinQatarandtheeffectonfamiliesandcommunitiesinNepal.Ourreportingrevealedthatfraud,misrepresentationofworkabroad,overchargingoffeesandconfiscatingpassportshavebeencommonoccurrencesformanyoftheestimated400,000NepaleseworkinginQatar.Thecoveragesparkedlegaldebateandwasrecentlysitedinaproposedbillthatwouldofferhealthinsurancetoinjuredreturnedworkers.StoriesofseverelyinjuredworkersandfamiliesleftbehindbyworkerswhodieabroadhavepushedthegovernmenttoincreaseinsurancerequirementsforpeopleleavingNepaltowork,withpotentialpayoutsthatareencouragingmorepeoplethanevertotaketherisk.

What’sNext?GlobalPressJournalwillcontinuetobeanindustryleaderprovidingethical,accurateinternationaljournalismfromtheleast-coveredpartsoftheworld.We’llbeproducingnewcontenttypessuchas360-videoandinvestin

SocialMediaAudiencesFacebook:547%increaseTwitter:93%Instagram:168%increase

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datajournalismtrainingtoelevatethecaliberofourinvestigativereports.We’reworkingtobuildstrongereditorialsystemsanddecreasereporters/editorratiotoboostproductionandincreasereporterwages.Attheendof2017,wewillpublishtheGlobalPressJournalStyleBooktobetterinformothermediaproducersintherepresentationofpeopleandplacesoutsideofaWesterncontext.Asothernewsoutletsmoveawayfromaccuracyandqualitycontrolmeasurestocutcost,GlobalPressisincreasinginvestinfactcheckers,copyeditors,translatorsandeditorstoensurestoriesareaccurateandbalanced.

GlobalPressaimstoincreaseearnedrevenuefrom$40,000in2016to$1.5Min2020toensurelong-termsustainabilityandgrowth.GlobalPressNewsService(GPNS)sawsignificantgrowthin2016withthelaunchoftheGlobalPressAcademicPortal,anew20-lessoncurriculumassetdesignedforuniversity-leveljournalism,communicationandliberalartsstudentstoelevatekeylearningoutcomes,includingmedialiteracy,criticalthinking,diversityandethics.Inthefall2016semester,morethan100studentsat3collegesanduniversities—includingLaVerneUniversity,SacramentoStateUniversityandOnondagaCommunityCollege—pilotedtheGlobalPressAcademicPortalwithgreatsuccess.Theprogramgrewto13schoolsintheSpring2017semester.Studentspay$39persemesterforuseofthematerials.InitialrevenueforecastsandcurrentmarketdemandforadditionalGlobalPress-creatededucationalproductshavestrongearningpotentialtosupportrevenuegoalsandwilloffertheopportunitytotransformthewaythenextgenerationsofmediaconsumersunderstandourworld.Syndication

GPNScontinuestogrowitssyndicationnetworktoincreasethereachofourstoriestobetterinformlocalandglobalreaders.CurrentsyndicationpartnersincludeViceMedia,NPR,PBS,NewsDeeplyanddozensofothers.AnewpartnershipwiththeIndigenousRadioNetworkgivesmorethan2,000localradiostationsaccesstoGPnewsstories.In2016GPNSsyndicatedstoriesto160+partnersin3languages.What’sNext?GlobalPresswillinvestinbusinessdevelopmentstrategies,marketinganddistributioneffortstocatapultGlobalPresstothenextlevel.WearehiringabusinessdevelopmentstrategistinQ32017.WithintheAcademicPortalwewillexpandcurriculaofferingstoK-12studentstodriverevenueandprovidestudentswiththeopportunitytodevelopempathy-based,criticalthinkingskillstounderstand,navigateandcreatesolutionstotheworld’smostpressingproblems.RevenuefromGPNS,whichiscurrentlylimitedtoearningsfromreproductions,willsoonincludelicensingagreements,specialtyversionsandexclusiveproductioncontracts.Thesestrategiesare

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aimedtodevelopapowerful,ethicalbusinessmodeltoshowcasehowjournalismthatprioritizesdiversityandqualitycanthrivewithoutcompromisingjournalisticintegrity.2016&2017AwardsandPublications

Thankyou!Intheageoffakenewsandalternativefacts,GlobalPressstandsasanexampleofamediaorganizationusinginnovativemethodstodisseminateaccurateinformationacrossourworld.Itisourjob,nowmorethanever,totellstoriesfromthesilentpartsofourplanet,todecreasefearandincreasepointsofknowledgeandconnection.

OnbehalfoftheentireGlobalPressteam,thankyouforyourcontinuedsupport.