gp ultraband en

Introduction Presentation

Intelligent Media Caching

PeerApp Proprietary and Confidential

local PeerApp partner

2PeerApp Proprietary and Confidential

Company Background

Established in 2004 - focused on the growing demand for Internet Video and other forms online multimedia

Product Launch Spring 2006 - UltraBand™ P2P Caching with market presence in APAC, CALA, US, and EMEA

Only Patent received and pending for P2P content acceleration

Application Extension - HTTP Media Caching to support video streaming and downloads

Management Team – has extensive experience in Internet, storage, and networking solutions

US Boston HQ : R&D and support - Israel

3

Why Media caching..

ISPs main challenges these days: Cost reduction on transit links Supplying the growing demand for media Fast and efficient content deliveryWhat do we offer: Generating more bandwidth to the subscribers

utilizing the existing transit link Can savesave 30% of the backhaul costs Superb QoEQoE while providing content 8-15 times

faster to subscribers Some applications are enabledenabled due to the content

acceleration


4PeerApp Proprietary and ConfidentialPeerApp Proprietary and Confidential

Global Media Consumption P2P delivery of multi-media files (BitTorrent), real time streaming (mlb.com) and

the viewing video clips (YouTube) today consume 2/3 of broadband traffic.

Fast and efficient delivery of Internet video IS the killer application to drive subscriber growth and satisfaction

Total Consumer Bandwidth associated with media is expected to increase 15 fold from 2006 to 2012.

Rapid growth of media consumption results in higher bandwidth costs for ISPs without added revenues.

% Market Growth

2007 77.9%

2008 68.3%

2009 68.9%

2010 66.0%

2011 50.0%

2012 40.0%

PeerApp estimates based on multiple sources

Annual Consumer Media Consumption (Worldwide)

020,00040,00060,00080,000

100,000120,000140,000160,000180,000200,000

2006 2007 2008 2009 2010 2011 2012

Peta

Byte

s


UltraBand

Bandwidth Control & Media Acceleration

HTTP Video P2P Peer VoIP Email, HTTP

HTTP Traffic

P2P Traffic

•Manages traffic and BW growth•Produces BW savings•Fastest downloads possible•Best Quality of Experience (QoE)•Satisfy user demand for media•Competitive advantage over other ISPs

Internet

SubscribersISP Access Network

ISP Core Network


Impact of Intelligent Media Caching

0

500

1000

1500

2000

2500

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Mbps / Month

Months

Traffic without PeerApp

With PeerApp Solution

Transit Traffic Projections Showing the PeerApp Ltd. Advantage

Transit Bandwidth Saved

Satisfy this demand

Pay for this bandwidth


UltraBand Media Acceleration

ISP

Internet

ISP

Peer: Video File Source 1GB Film

Download Time = 8+ Hrs

Download Time = 20 Min

PeerApp Enabled ISP

UltraBand

PeerApp UltraBand = 24x Improvement in Download Time = Customer Satisfaction

8 Gb/s 2Gb/s

8PeerApp Proprietary and ConfidentialPeerApp Proprietary and Confidential 8

Traffic is redirected to cache based on Layer 4 or layer 7 inspection If the file exists in the cache, the file is delivered to subscriber transparently as if from

remote peer or server The session always originates from remote Internet user or server to ensure file is

available and provides content “freshness” Application logic and control is ALWAYS maintained

PeerApp Transparent Caching

1

2

3

ISP subscribers request file

File transfer stopped but connection kept alive for transparency

File Served fromCache transparently

Internet

Ultr

aBan

d 50

00

ISPSubscriber

InternetUsers

XKeep-Alive

RedirectorInternet

http://www.iconarchive.com/icons/aha-soft/hardware/computer-icon.gif

http://www.sun.com/desktop/products/monitors/17lcd/

9

Bittorrent eDonkey Gnutella Ares FastTrack (Kazaa) Pando - Freeware for P2P file sharing. HTTP – Streaming Video (FLV), HTTP

downloads, SW updates

Protocols served by UltraBand



DMCA Section 512b Compliance

DMCA Terms PeerAppUltraBand

The ISP is not the one who originally made the material available 100% Compliance

Caching is automatic, intermediate and temporary storage of content in local servers 100% Compliance

ISP did not modify the content 100% Compliance

ISP complies with industry standards regarding the updating of the content 100% Compliance

ISP does not interfere with content’s access manners (such as passwords, etc.) 100% Compliance

Provider must remove infringing files upon gaining actual knowledge of infringement 100% Compliance

Caching P2P and HTTP-streaming content for the purpose of network efficiency and without modification is legal and protected by law

DMCA: Digital Millennium Copyright Act - USA


Bandwidth GenerationPeak ~ 3.2Gbps to users

Cache Out 1.5 Gb

47% Byte Hit Ratio for traffic sent to PeerApp (1.5Gbps/ 3.2Gbps) All 1.5Gbps of Cache Out was addressed for Internet Transit


Traffic Impact on Transit Circuits

1.75 Gbps of Transit actually delivers 3.2 Gbps of Traffic to end users All STM-16 (OC-48) Circuits can yield over 4 Gbps capacity (1.5 Gbps Cache Out)

Cache Out Above the Line

Incoming Traffic Below the Line


STATISTICS AVERAGE MAX CURRENT Transit Speed – Incoming Traffic 91 kbps 112 kbps 110 kbps Cache Speed – Served Traffic 762 kbps 994 kbps 852 kbps Performance Increase Factor 8.4 X 8.9 X 7.8 X

Delivers media at speed of access network UB1000 eliminates delay and latency from transmissions

Enables previously unreliable classes of applications Promotes Top-Tier broadband packages

Cache Session Throughput

Transit Session Throughput

YouTube Playback Speed

Actual Customer Results - QoE

14

The UltraBand Product Family


Models UB200-SP UB5000-SP UB5000-10 UB5000-25 UB5000-50 UB5000-100

Systems Descriptions500 Mbps Standalone Caching System with

Internal Storage - Inline Solution

1.2 Gbps Standalone Caching System with

External Direct Attached Storage

2.5 Gbps Grid Caching System with iSCSI

Storage

5 Gbps Grid Caching System with iSCSI

storage


storage


storage

System Performance Capabilities Maximum Traffic

Forwarding Capacity 500 Mbps 1.2 Gbps 2.5 Gbps 5 Gbps 10 Gbps 20 GbpsMaximum Downstream Traffic into UltraBand 250 Mbps 800 Mbps 1.5 Gbps 3.0 Gbps 6 Gbps 12 Gbps

15

PBR – Symmetric and asymmetric

The router sends the high Port traffic using PBR to the UB1000 The router continue to forward traffic In case of UB1000 failure, the PBR from the router is disabled.


Internet

Distribution NW

PBR Dest networkSrc/Dest TCP Port >1024TCP = 80

PBR Src networkSrc/Dest TCP Port >1024TCP = 80

PBR Dest networkSrc/Dest TCP Port >1024TCP = 80

PBR Src networkSrc/Dest TCP Port >1024TCP = 80

UB1000TM

A BPrivate subnet Private subnetETH2 ETH3

16

PBR to a UB1000 Grid ©

High ports and port 80 PBR


Internet

Cisco C3560

MD3000i SAN

Cisco C3560

76097609

Management Server



Management Switch



Summary

Solution Benefits Opportunity to save over 30% of your International backhaul Bandwidths

charges Provides a capability to contain and manage the growth of P2P and

HTTP traffic volumes All-in-one - Supports both HTTP and P2P on a common platform Operates both independently or in-conjunction with Industry leading DPI

products Solution is fully transparent therefore supporting recent legislation and

cannot be targeted as a network security threat – (no IP address) GRID solution is fully scalable to support a successful growth of a

network Subscribers benefit from an accelerated content delivery


Thank youSilviu Tudor

Project Manager

P : +4 021 5393585F : +4 021 5393586M: +4 075 8060900

E: [email protected]: www.europe5.com

Europe 5 este un serviciu oferit de

RoCerber International SRL3 Tudor Vianu st.

1st district Bucharest011635 - Romania

gp ultraband en

Documents