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History of CRM and Co-CreationTRANSCRIPT
The History of CRMand Co-Creation
History of CRM
1980s: Database marketing emerges.
1990s: CRM appears as a two-way communication device.
2000s: Internet has helped expand from stagnant database and
allows off-site information storage.
Source: Dr. C.K. Prahalad and Venkatram Ramaswamy, Harvard Business Review