gpa case of china tobacco
TRANSCRIPT
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The World’s First Ever GPA Solution
SHENZHEN KAILICHENG INDUSTRIAL DEVELOPMENT CO., LTD
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End the fakes, Mantain the monopoly
Take the way of Eco-friendly
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Backgroud1
Problems and Challenges2
Solution3
Core Competence4
Customer Case5
Content
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Backgroud
China Tobacco spends RMB 50 billion on packaging, and RMB 192 billon on Surface Treatment (pollutional) per year.
Source 《 Packaging Study of China Tobacco 》
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Problems of Tobacco Industry
Special Action in 2011 for Crackdown of Counterfeit Cigarette•Tracked down 434 million packs•Tracked down 206 producing dens•Cracked 2512 cases of fakes•Tracked down 594 machines of fakes producing•Tracked down 4.3 billion fake labels
Fakes Flooded Fake Cigarette Cases of over RMB 100 Million in Xiamen, China.
• Swallow at lease tens of billions of Revenue every year
• Violate the benifit of Tobacoo Companies
• Fakes are harmful to healt
Fakes HazardSource: Chinese police network - Cong An Nhan Dan
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Challenges
What did cause the Rampant corruption of Fakes? Anti-counterfeit in “Packaging” is unrealized at the Source.
• Surface Technics• Easy to make copy
• Printing • Hardest to identify
• Holograms• Difficile Ture
• QR Code• Multiple Copy
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Necessary Measure
How to end Counterfeit Cigarette ?
Treat it at the source
Low-carbon
Package
Upgrade the
Device
Upgrade Brand Image
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World’s first ever
Solutions
Graphic Paper of Anti-counterfeiting 8 YEARS A LARGE DEVELOPING GROUP HUNDREDS OF
MILLIONS COST
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Solutions
Anti-counterfeit At the Source: Papermaking and Choosing the Materials
Huge Investment on Equipment and Difficulty in Printing
Overcome the Defects of Printing and Surface Treatment
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Solution---Proprietary Equipment
The World’s First Printing Machine, whose speed surpass 1000m/min.
1, Applicable to any Papermaking Machine of the world.2, Clear Graphics. 3, Multiple Color Printing on Multiple Paper Cores.
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Solution---Water-based Ink
Developed the World's First Ever Paper Pulp Printing Ink by Ourselves
Entirely Environmental Friendly. "Never" diffuse in paper pulp which contains 85% of water.
This water-based ink can be added with all kinds of anti-counterfeit identification materials.
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Solution---GPA
Difficulty in Production has
surpassed CNY’S
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Solution——Patent
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Superiority of GPA
Superiorities Can’t be recreate
dMore Green
Easy to use
Low Cost
4
• Reduce the cost in Anti-counterfeit• Increase the
Revenue
• Work with Huge Paper Mill
• Stop Anti-counterfeit at the Source
• Recyclable• Low-
carbon
• Verify by tearing apart the paper
• Quick and Easy
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Core Competences
Only 7 Paper Mills in china are
able to produce
Inimitable for the
Printing Machine
and crafts
Quick and Easy to
verify its authenticity
Technology is
constantly upgrading
Huge Papermaking Mchine is necessary
5 Core Competence
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More ApplicationsGreen Recyclable
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The Green Passport to the world
More Applications
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Cases of GPAComparison before and after the application
Polluting Emission COST
• Before using the GPA, China Tobacco spent 0.15 in CNY on each cigarette pack according to the sales data of 127 billion packs and 19.1 billion Yuan in cost of Anti-counterfeit in 2014.
• After using the GPA, China Tobacco only spends 0.03 in CNY on each cigarette pack according to the Contract Price of 2600 in CNY for each ton of the GPA.
• China Tobacco saves the cost of Anti-counterfeit on Packaging by one order of magnitude.
• China Tobacco saves 15.3 billion in CNY on Anti-counterfeit of Packaging.
Data Sources 《 Market Report on China Cigarette Packages 》
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Cases of GPAComparison before and after the application
0亿
0亿
1000亿
Counterfeit
CigaretteRevenu
e
400亿
Datas above are according to the Counterfeit Cigarette's market share only 10% of Genuine Cigarette's and 10 in CNY for each pack.
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Cases of GPA
15.3 Billion Cost on Anti-counterfeit
+40 Billion Revenue
+10 Billion Recycle
=165.3 Billion
+ 100 Billion Reductive Sales of Counterfeit Cigarettes
GPA saves cost for our nation per year: (In CNY)
Huge profits that the project brings :• China Tobacco use 1.5 million tons of Packaging Paper per year• 500 in CNY of profit for each ton• 1,500,000*500=750,000,000 in CNY• China Tobacco creats the extra profit of 750 million in CNY.
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Corporation Vision
As the Greenish Tint of China Dream,the vision of "Wild China" emerges at the right time with the theory of Ecological Civilization.KLC-Company pushes for sustainable beautiful China by Green Development, Recycle Development, Low-carbon Development.
"To build a beautiful green development China" from the People's Daily
As the Greenish Tint of China Dream,the vision of "Wild China" emerges at the right time with the theory of Ecological Civilization.KLC-Company pushes for sustainable beautiful China by Green Development, Recycle Development, Low-carbon Development.
"To build a beautiful green development China" from the People's Daily
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Business Consulting: Tenac Zhao
C: +86-18200713803E-mail: [email protected]
深圳市凯力诚实业发展有限公司SHENZHEN KAILICHENG INDUSTRIAL DEVELOPMENT CO., LTD