gphobia 13.06.2013 v2
DESCRIPTION
Web CampaignTRANSCRIPT
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Gphobia.com
Presentation by Relio Quick
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The TASK for Agency...
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Drive traffics to www.gphobia.com
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Target Group
Epicures
Definition-A person with refined taste.
• These people are particular about their choice of the car.
• They need certain amount of comfort when it comes to choosing the cars.
• Typically CEOs, CFOs come under this category, High salaried one.
• They need their car to be well maintained.
• Generally their drivers get the maintainence done
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Functionalists
Definition- A person who wants best value for every buck spend on their car.
• They are value seekers
• They maintain their car regularly
• They spend less money on their car
• They generally are not updated about current trends for cars.
Target Group
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Consumer Insight
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Consumer Insight
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Hence, unexpected Bills! Unprecedented problems and unprofessional ways of professionals driving many men phobic about visiting a
car garage !
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Idea!
Diagnose Gphobia, Measure the intensity and find ways to Prevent it!
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Big idea!
You are not the only one...there are more infact many people who suffer from Gphobia ! So create a social
movement to prevent Gphobia!
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Hence...
Gphobia.com, a website issued in PUBLIC Interest!
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Creative
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Logo Unit
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Logo Usage Extension
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Brand Colour Palette
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Application of Colour Palette
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Website Template
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Campaign Strategy
Optimum use of Web, Social and Mobile media to drive traffic on www.gphobia.com
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Top Ten Actions!
1) Google Hangout
2) YouTube Channel
3) Twitter Trend
4) Pay Per Click : Men Website
5) Email Marketing
6) Mobile Marketing
7) Quizzes
8) Info Graphics
9) Video Contest
10) Badges / Buttons/ Wallpapers
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Hangout with other people suffering same degree of Gphobia !
http://www.youtube.com/watch?v=Y12DAZL7cyY
1.
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2.
Youtube Channel where men talk about their horrific story about being
gphobic!
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3.
Create Twitter Trends : Revolution against gphobia!
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WEB BANNNERS ON FOLLOWING WEBSITES TO CREATE BUZZ ABOUT OCP
– Sports websites like espn, cricinfo, cricbuzz• Because all men love cricket !
– E-commerce sites like jabong, flipkart• Bacause all men love gadgets and related accessories !
– Car websites like autocarindia, team-bhp, carwale• Because me like to keep themselves updated about cars !
– Men Fitness sites like menfitnessmagazine• Because fitness is something every men is conscious about today !
– Other websites like moneycontrol, TOI, ET, bookmyshow, yahoo, NDTV
4.
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5.
Emailers to create awareness about gphobia and measure the intensity
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6.
Mobile Marketing Ads to Smartphone user in association with MOGAE
who has database of Airtel subscriber and ask them to check if they are suffering from Gphobia
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Rapid fire questions on FB page to find out level of gphobia and freebies based on Q&A !
7.
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8.
Info graphics related to car mechanics which can become viral
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9.
Video / Photography Contest on FB to person suffering from gphobia.com
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10.
Downloadable Badges / Buttons/ Wallpapers related to gphobia and its symptoms
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Link the launch with Experiential activity and Radio
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Radio Show which creates awareness amongst people about Gphobia and there is a character who is running lose and spreading this disease...
Especially found in parking space and Traffic lights!
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Character with Tool Box who goes out and like a mechanic and try to fix car which is perfectly fine! And handover ghobia tattoos, car stickers and
leaflets
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To find out more about us give any one of us a call or drop us an email.
Even better come and see us!
D-185 B & C ,OKHLA Industrial Area, Phase-I (Main Road),New Delhi-110020
Tel: +91 11 46646526
URL: www.relioquick.com