Gr 3Tanguy Le PavecSalome Berthelot

Sarah MoinetRomain Lemunier

Alexandre Tual

Fresh food packaging in England

Fresh meat

Fresh food packaging in England

• Fresh meat

Fresh food packaging in England

Fruit and vegetables

Fresh food packaging in England

Fruit and vegetables

Fresh food packaging in England

Fruit and vegetables

Fresh food packaging in England

Dairy productsProduct Data ;• Name of the

product• Manufacturer’s

name and contact details

• Shelf life• Price• Ingredients• Bar code• Opening

instructions

Fresh food packaging in England

Dairy products

What do local people think about fresh

food ?• Supermarkets ; Morrisons, Sainsbury’s,… very popular and

famous. Cheap, Easy, Time-saving

• Street Market (Mount Edgcumbe) ; just some local producers, selling to people visiting (mainly tourists, only on the 2nd Sunday of each month), natural +++

• Plymouth city market (indoor) ; mostly elderly customers, people just wandering around, or regular customers, natural +

What kind of customers/consumers go to

the market to buy fresh products ?

Conclusion

Packaging in England :

• A lot of differences between each supermarket : M&S (posh), Tesco,…

• Simple and dull meat packaging, especially in common supermarkets

• A lot of individual portions (fruits and vegetables)• Industrial looking packaging and presentation for

dairy food• In search of natural products and packaging

(without packaging, or reusable packaging)