grabbers recap report (l.a.)
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Grabbers Recap Report Online Marketing, Social Media and Bar Promotion Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels and partner channels to
promote the release of the film.. We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising. • Event Marketing – Campus Circle hosted a bar promotion to promote the release
of the film.
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Grabbers Campaign Recap
Banner Ad – 273K imp., 274 clicks • Trailer - 119 page views Dedicated Email (LA) – 24,800 sent, Opens – 2,602, Clicks – 303
Newsletter Banner Ad #1 – 24,776 emails, 2,126 page views, 31 clicks Sweepstakes – 1,190 pg views, 253 entries
Social Media - CC related channels: Facebook – 6,437 Twitter- 3,000 Online Calendar - 93 page views
Page Views 6,130 Total Clicks – 608
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CC Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,000 followers
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CC Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers
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Bar Promotion Little Bar – La Brea Corridor, Los Angeles #1
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Bar Promotion Little Bar – La Brea Corridor, Los Angeles #2
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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 273,000. Clicks – 274.
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Dedicated Email – LA Delivered – 24,800
Opened – 2,602 Clicks – 303
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Campus Circle
Newsletter Emails – 24,776 Opens – 2,126 Total Grabbers
Clicks – 31
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Online Calendar Page Views – 93 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
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VHS2 Trailer
Page Views – 119 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
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Sweepstakes Page Views – 1,190
Entries – 253 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
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Sweepstakes - Age
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Sweepstakes - Ethnicity
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Sweepstakes - Gender
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Sweepstakes - Status