grace community church
DESCRIPTION
Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.TRANSCRIPT
![Page 1: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/1.jpg)
INTRODUCTION TO SOCIAL MEDIA
Frontline Roundtable ConversationGrace Community Church
March 5, 2012Presented by: Andrew Hoffman
Tuesday, March 6, 12
![Page 2: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/2.jpg)
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
Tuesday, March 6, 12
![Page 3: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/3.jpg)
www.NLFW.orgTuesday, March 6, 12
![Page 4: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/4.jpg)
st. louis
Tuesday, March 6, 12
![Page 5: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/5.jpg)
WHO ARE YOU &
WHAT’S THE 1 THING? ?Tuesday, March 6, 12
![Page 6: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/6.jpg)
SOCIALNOMICS.net
Tuesday, March 6, 12
![Page 7: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/7.jpg)
TONIGHT’S REMINDER
Tuesday, March 6, 12
![Page 8: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/8.jpg)
START WITH THE
BASICS
A B CTuesday, March 6, 12
![Page 9: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/9.jpg)
COMMUNICATION IS A PROCESS OF TRANSFERRING INFORMATION FROM ONE ENTITY TO ANOTHER
Tuesday, March 6, 12
![Page 10: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/10.jpg)
STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
Tuesday, March 6, 12
![Page 11: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/11.jpg)
RELATIONSHIPS MATTER
Tuesday, March 6, 12
![Page 12: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/12.jpg)
SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta Kagan
Tuesday, March 6, 12
![Page 13: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/13.jpg)
JUST A SET OF COMMUNICATION TOOLS
Tuesday, March 6, 12
![Page 14: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/14.jpg)
Tuesday, March 6, 12
![Page 15: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/15.jpg)
WHAT MAKES SOCIAL MEDIA SITES UNIQUE?
Social Network Sites: Definition, History, and Scholarship
...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks.
Tuesday, March 6, 12
![Page 16: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/16.jpg)
IT STARTS WITH A SOLID FOUNDATION
Tuesday, March 6, 12
![Page 17: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/17.jpg)
NOTHING YOU DO ON ANY OF THE
FOLLOWING MATTER WITHOUT IT
Tuesday, March 6, 12
![Page 18: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/18.jpg)
Tuesday, March 6, 12
![Page 19: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/19.jpg)
Tuesday, March 6, 12
![Page 20: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/20.jpg)
YouTube
Tuesday, March 6, 12
![Page 21: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/21.jpg)
BLOGGING
Tuesday, March 6, 12
![Page 22: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/22.jpg)
MICRO SITES - CAMPAIGNS
Tuesday, March 6, 12
![Page 23: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/23.jpg)
FOUNDATION IS KEY
Tuesday, March 6, 12
![Page 24: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/24.jpg)
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 25: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/25.jpg)
PURPOSE - Why does this website need to exist?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 26: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/26.jpg)
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 27: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/27.jpg)
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 28: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/28.jpg)
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 29: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/29.jpg)
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 30: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/30.jpg)
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 31: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/31.jpg)
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 32: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/32.jpg)
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
![Page 33: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/33.jpg)
START
Tuesday, March 6, 12
![Page 34: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/34.jpg)
WHY BLOG?
Tuesday, March 6, 12
![Page 35: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/35.jpg)
IT’S PERSONAL - Tell your story as you see it
WHY BLOG?
Tuesday, March 6, 12
![Page 36: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/36.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
WHY BLOG?
Tuesday, March 6, 12
![Page 37: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/37.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
WHY BLOG?
Tuesday, March 6, 12
![Page 38: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/38.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also,
WHY BLOG?
Tuesday, March 6, 12
![Page 39: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/39.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
WHY BLOG?
Tuesday, March 6, 12
![Page 40: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/40.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your
WHY BLOG?
Tuesday, March 6, 12
![Page 41: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/41.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
WHY BLOG?
Tuesday, March 6, 12
![Page 42: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/42.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
WHY BLOG?
Tuesday, March 6, 12
![Page 43: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/43.jpg)
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
GREAT PRACTICE - Get in the rhythm of actually sharing
WHY BLOG?
Tuesday, March 6, 12
![Page 44: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/44.jpg)
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
BLOG LIST
Tuesday, March 6, 12
![Page 45: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/45.jpg)
THESE DON’T MATTER WITHOUT A PURPOSE & STRATEGY
Tuesday, March 6, 12
![Page 46: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/46.jpg)
SOCIAL MEDIA MANAGEMENT
Text
http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
Tuesday, March 6, 12
![Page 47: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/47.jpg)
SOCIAL FEED MANAGERS
Tuesday, March 6, 12
![Page 48: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/48.jpg)
EMAIL MARKETING
Tuesday, March 6, 12
![Page 49: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/49.jpg)
EMAIL TOOLS
Tuesday, March 6, 12
![Page 50: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/50.jpg)
EMAIL TOOL FEATURES
EVENT MANAGEMENT
SURVEYS
SOCIAL MEDIA INTEGRATION
ONLINE PAYMENT INTEGRATION
TRACKING
Tuesday, March 6, 12
![Page 51: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/51.jpg)
LETS GET PRACTICAL
Questions & Group Think
Tuesday, March 6, 12
![Page 52: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/52.jpg)
SUGGESTED READS
Tuesday, March 6, 12
![Page 53: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/53.jpg)
SUGGESTED WEBSITES
Tuesday, March 6, 12
![Page 54: Grace Community Church](https://reader033.vdocument.in/reader033/viewer/2022052823/5552f461b4c90587048b4cc4/html5/thumbnails/54.jpg)
Andrew-Hoffman.com
NeighborLink Fort Wayne
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!
Tuesday, March 6, 12