grace | kick off meeting | angeli di rosora, 22 nd -23 rd july 2010 grace integration of processes...
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GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
GRACEinteGration of pRocesses and quAlity Control using multi-agEnt technology
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
As scientific and technical coordinator, Loccioni Group-AEA is involved in the development of
the communication activities, in order to improve the knowledge diffusion of the GRACE
project.
To reach the above objective, Loccioni Group-AEA will design:
the GRACE logo
a project branding
a website for the knowledge sharing
a reserved area for documents sharing among partners
a contact list for the internal mailing, and a newsletter contact list
a planning of events for the scientific dissemination or public presentations of the GRACE
project
Intro
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Logo
The choice of the logo is the first step to create a brand image, it will be followed by the
documentation, the website, etc.
In order to think on logo proposals, we have fixed few basical key words:
production line
multiagent architecture
evolution of the process
modularity
flexibility
integration
sharing
self-learning
self-adaptation
self-optimization
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
Logo
Proposals 1-2
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
These two logos focus
on the concepts of
production line and
multiagent
architecture, to give the
idea of the evolution of
the process thanks to
the sharing and the
adaptability of the
information.
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
Logo
Proposals 3-4-5
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
As the first two logos,
these ones focus on the
concepts of production
line and multiagent
architecture, but here is
given more attention to
the movement of lines
and information. The
symbol represents the
production line and the
agent.
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
Logo
Proposals 6-7
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
These two proposals
give more attention to
the modularity and the
flexibility of the system,
without forgetting the
integration and the
sharing of the
information.
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
Logo
Proposals 8-9-10
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
These last three
proposals are based on
a more human than
technological concept.
This concept concerns
the information
transfer between the
neurological synapsis,
emphasizing the self-
learning capability of
the system (thus, the
self-adaptation and
self-optimization).
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
Logo
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Proposals 1-2
Proposals 3-4-5
Proposals 6-7
Proposals 8-9-10
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
Letterhead (GRACE logo, partners’ logos, 7thprogramme logo, EU logo, but which address?)
Envelope (as letterhead)
Business card (GRACE logo, 7thprogramme logo?, EU logo?, which address?, corporate logo?)
Power point structure(GRACE logo, partners’ logos, 7thprogramme logo, EU logo)
Brochure (Contents: abstract, scientific objectives, workplan, workpackages, partners’ corporate
information, GRACE, 7thprogramme and EU’s logos)
Mail signature (Creation of a dedicated account with GRACE logo to send email)
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Following the selection of the logo, it is possible to implement the brand image, by creating the
standards to adopt in the logo replication: elements, colours, fonts, etc.
Thanks to the brand image it is possibile to create a format for all documents fundamental for
the communication of the GRACE project:
Branding
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
www.grace-project.org
The GRACE website will
be developed by using
the Wordpress
platform, in order to
improve the usability
and fastness of the
updating.
Website
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
The website structure will include: Homepage
static homepage (summary and photo) or posts visualization (with last news or info)?with or without boxes for info (latest news, events, results, publications)?PagesContents (abstract, scientific objectives, workplan, work packages)Partners (partners list + logo + link, company profile, role, specific skills, key personnel)Impact (??)PublicationsEvents/NewsContacts (which info??)Right columnDownload (of non-reserved documents; free download or previous registration??)Link (List or link to a dedicated page?)Reserved Area (Internal area (ie Leaf Community – view next slide) o redirect? Double access? (read and/or write)Newsletter (Submit newsletter (information required besides email address?))Website indexingTo improve the indexing it is important to use the right keywords, repeating them in titles and pages’ description, in bold style and linking them to other websites or articles The more websites link GRACE website, the more possiblities there are to improve indexing, therefore it could be useful to communicate the GRACE project to all stakeholders, with events, articles, etc.
Website
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Website: Proposal 1
www.grace-project.org
1 or n sliding pictures
Abstract under the picture
2 posts
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Website: Proposal 2
www.grace-project.org
n sliding pictures
Abstract in the picture
4 posts
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Website: Proposal 3
www.grace-project.org
2 pictures
2 posts
Latest news
Latest events
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Website
Proposals 1-2
Proposal 3
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
This is an example of
the reserved area,
implemented in
Loccioni Leaf
Community website.
This reserved area
allows the upload of
documents and the
creation of folders to
organize the contents,
in a very user-friendly
way.
It is possible to choose
two kinds of login:
1- ACTIVE: upload and
download documents
2- PASSIVE: download
documents
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Reserved Area
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
Another way to share documents, instead of the reserved area inside GRACE website, consists on linking the SINTEF reserved area, using their server to store and share documents.
Different tools can be adopted in order to allow the daily communications among partners:E-Mail (creating a specific mailing list) – Simpler but less useful to share documents and their updatingWiki (website that allows the easy creation and editing of any number of interlinked web pages via a web browser using a simplified text editor. Wikis are often used to create collaborative wiki websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems. Wikipedia) – Need a specific training, more useful to share documents and their updating
Reserved Area
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
In order to improve the information diffusion, it is necessary to create different mailing lists, one
for each objective.
Partner Mailing List (to share information with partners) CONFIDENTIAL LEVEL: 1
Stakeholder Mailing List (to share information with partners and other group interested and
involved in the project evolution) CONFIDENTIAL LEVEL: 2
Newsletter Mailing List (to inform on GRACE evolution, dedicated to a list of addresses
chosen by partners and a list of addresses made by self-registered website visitors, who have
filled in their details – name, surname, role, company, email address, what else? - to receive the
GRACE official newsletter) CONFIDENTIAL LEVEL: 3
Contacts list
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS
To improve the communication diffusion of the GRACE project it will be useful to organize
meetings and/or press activities:
Events (to present the project and to communicate updates on the evolution of the project, in
Universities, Research Centers, …) – Write a stakeholder list
Press (press conference, scientific publications, press release, make a selection of
journalist/magazines/specialized press/blogs) – Write a stakeholder list
Events
GRACE | Kick off Meeting | Angeli di Rosora, 22nd -23rd July 2010
Thank You for Your attention
Isabella TerzoniLoccioni [email protected]