Graduate Destinations ReportMSc Marketing & Strategy

Class of 2016 – 2017

Who do our graduates work for? How long does it take to get a job?

89% of graduates surveyed are in full time employment six months after graduation

4% of those in work are employed in the UK

2% seeking employment

87% of those in work are employed overseas

Our students come to study with us from all over the world, and are shaped by the values of our institution: Curiosity, Restlessness, Openness and Excellence.Our unique core values provide a challenging and innovative learning culture that prepares our students for success in their future careers.

Our MSc Marketing & Strategy graduates go on to work in a wide range of industries, utilising the dual strands of Marketing and Strategy to understand the broader implications of decisions for the organisation as a whole, and applying their expertise to company development with confidence.

Note: The current survey was conducted six months after graduation and focuses on the employment and further study patterns of the 2016 – 2017 class. A total of 132 of a possible 152 graduates were surveyed and an aggregate response rate of 87% was achieved.

The MSc Marketing & Strategy graduates were interviewed by the WBS CareersPlus team between June and July 2018 to acquire a comprehensive understanding of their career progression. Each graduate was asked about their current employment situation.

Thank you to Siying Yu, Zhongyu Liu and Shanmei Yao for collating the data to produce this document.

Based on the data collected, the majority of the graduates are employed overseas at present, with the majority starting their current job three to six months after graduation. The start date is dependent on their offer, as larger companies showed a trend of an extended wait time prior to on-boarding.

Started work before June 2018

Started work in 2017

Started work after June 2018

Start of current job

61%

15%

24%

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Where do our graduates work?

Most MSc Marketing & Strategy graduates have been employed in their home country. Most of them are employed in Asia, especially in China. For those who left their home country and worked in a different country, the UK and Europe are their preferred areas.

India

UK

UAESaudi Arabia

Germany

IndonesiaThailand

TaiwanFranceUnited States

Singapore

GreeceBelgium

Pakistan

Which industries do WBS graduates work in?

$42,622 *(£32,412)

1% 6%

4% 15%

34%

14%2%

2% 7%

1% 7%

1% 6%

Insurance

Finance

Energy & Utilities

Public Services & Administration

Hospitality & Event Management

Education

Sales & Business Development

Accounting, Banking & Finance

Business, Consulting & Management

Information Technology

Media & Internet

Marketing, Advertising & PR

Other

Following graduation, WBS graduates join a network of over 45,000 global alumni, in over 140 countries. Our MSc Marketing & Strategy alumni go on to work in a wide range of industries.

Note: ‘Other’ encompasses logistics, manufacturing and construction, travel, fashion, auto, food, health and real estate.

Average salary:

* adjusted for PPP conversion

■ Associate Consultant

■ Marketing & Content Associate

■ Digital Strategist

■ Business Development Manager

■ Project Manager

■ Senior Marketing Associate

■ Media Executive

■ Marketing Manager

■ Data Analyst

■ Social Media & Sales Manager

■ Brand Specialist

■ Communications Specialist

What job titles do our 2016 – 17 MSc Marketing & Strategy graduates hold?Yufei Li

Corporate Strategy Analyst China Fortune Land Development

“My career choice became clear at WBS. What I learnt from Marketing & Strategy really fascinated me, especially the Strategy part. It also equipped me with good business sense and logical thinking.”

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Amalia SmpokouPortfolio Activation Executive for Central Europe, Mars

“ The high quality of teaching and the opportunity to choose from a broad range of electives was something that really excited me about the course. My favourite and most enriching challenges that I faced during my studies were the group projects which taught me not only how to build relationships with individuals from very distinct backgrounds, cultures or countries but also taught me more about my strengths and weaknesses.”

Mahad AkramConsultant, PwC

“My time at WBS allowed me to evolve both my business knowledge and personality. WBS instilled me with knowledge today, to prepare for tomorrow.”

Careers Destinations Report 65 Careers Destinations Report

Why choose Warwick?

Warwick Business School is proud to be part of the University of Warwick, the third most targeted university by Britain’s top graduate employers (The Graduate Market in 2018, High Fliers report), with our alumni earning some of the UK’s highest salaries five years after graduation (LoveMoney, January 2015).

MSc Finance 3rd in the UK and 13th in the world

Financial Times 2018 ranking

MSc Business Analytics 2nd in Europe and

7th in the world

QS World University Rankings 2018

Most targeted university by Britain's top graduate

employers

The Graduate Market in 2018, High Fliers report

3rdUK university 2018

The Times and Sunday Times Good University Guide 2018

Top 10

MSc Management 4th in the UK and 21st in the world

Financial Times 2017 ranking

EFMD

ECU G

EN

DER C HA R T E R

65/35%Female/male split

23 yearsThe average age

of students starting our masters courses

66 nationalities represented

Our MSc courses 2017 – 2018

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What careers provision does WBS offer? Our locationBased in Coventry, in the heart of the UK, our campus has excellent transport links to the UK and beyond.

Travelling from Coventry by Rail

To Journey (mins)*

Birmingham Airport 10

London 60

Manchester 120

Cardiff 160

Edinburgh 270

*All times are estimates only and are based on the fastest route available

London

Heathrow International

Airport

Belfast

Edinburgh

Cardiff

The Cotswolds

Birmingham

Warwick

RoyalLeamington Spa

Coventry

Stratford-upon-Avon

Ireland

Northern Ireland

National Exhibition Centre

National Motorcycle Museum

Cadbury World

Bullring Shopping Centre

Birmingham International

Airport Coventry Transport Museum

Ricoh Arena

Stoneleigh Abbey

Kenilworth Castle

Warwick Castle

British Motor Museum

Charlecote Park

Shakespeare’s Birthplace

WBS

Birmingham

Birmingham International

Airport

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Dedicated WBS CareersPlus serviceWe offer you a comprehensive pre-arrival, student, and alumni careers service. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews. We regularly post job opportunities, events and workshops on our bespoke online learning environment my.wbs.

Careers eventsVisits by guest speakers from areas of Marketing and Strategy complement the academic programme throughout the year. We host presentations from senior marketing and strategy practitioners offering an insight into contemporary issues and practice. Recent participating organisations include: Accenture, BT, Experian, Millward Brown, Nestlé, Pentland, and Rolls-Royce.

We also host Recruiter events on campus, as well as on site company visits and online interactions.

Careers Destinations Report 10

What next?

Visit our website for the latest information on our courses, as well as news, events, and to hear from former and current students about what life is really like at WBS.

Find out more about usWe are always happy to help you with any queries you might have.

+44 (0)24 7615 1272

masterscareers@wbs.ac.uk

wbs.ac.uk/go/masters

Join our conversation @warwickbschool

wbs.ac.uk/go/wbslinkedin

facebook.com/warwickbschool

@warwickbschool

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Essential informationWBS believes this document was accurate at the time of printing, but accepts no liability for errors or later changes. See our website for the latest information.

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