(graham brown mobileyouth) mobile youth around the world - 2011 update
DESCRIPTION
Download it here http://www.MobileYouthAroundTheWorld.com 10 Key Trends for 2011 covering main data points. You can download the free PDF (1 MB) at the link above.TRANSCRIPT
MOBILEYOUTHAROUNDTHEWORLD10KEYSTATISTICSFOR2011
www.MobileYouthAroundTheWorld.com
www.MobileYouthAroundTheWorld.com
CLICKTODOWNLOADTHEFREEPDFwww.MobileYouthAroundTheWorld.com
#1GLOBALGROWTHThereare1.8billionmobileowningyouth
intheworld.
Asastandalonecountrythey’dbethebiggestintheworld.
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
#2INDIA
By2012,oneinfiveofthe
world’smobileowningyouthwillbelivingin
India
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
#3SPENDINGYouthspend$350billionannuallyonmobileservices–oroneintendollarsoftheirdisposable
income
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SOURCEMOBILEYOUTH2011
#4ATTACHMENT60%ofyouthsleepwiththeirmobilephones
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SOURCEMOBILEYOUTH2011
#5SOCIALSURVIVALGiventhechoicebetweenspendingtheirlast$10on
toppingupthephoneoronfood,80%ofyouthwouldchoose
thephone
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SOURCEMOBILEYOUTH2011
#6MOBILEINTERNETMobileinternetisnowthede‐factoaccesspointforyouthin
mostcountriesSOURCEMOBILEYOUTH2011
#7NEXTGENMESSENGERYouthSMSusewillfall20%inthenext5yearsasaresultof
Next‐GeneraaonMessengerservices(BBM,Weibo,Whatsup,QQetc)
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SOURCEMOBILEYOUTH2011
#8SOCIALINNOVATIONThemobileindustryhasmade$1trillionfromSMSoverthelastdecade.YouthdiscoveredSMS.Whatwill
theydiscovernext?
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SOURCEMOBILEYOUTH2011
#9RECOMMENDATION
Youthwillbuymoresmartphonesin
2011asaresultofword‐of‐mouththanadverasing
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SOURCEMOBILEYOUTH2011
#10LIKEDVSLOVEDTheHandsetbrands
youth“liked”madeup20%ofindustry
profitsand65%of
marketshare.Thebrandsyouth
“loved”madeup80%profits,35%market
share
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
www.MobileYouthAroundTheWorld.com
CLICKTODOWNLOADTHEFREEPDFwww.MobileYouthAroundTheWorld.com