graham mcelearney, university of sheffield on itunesu, melsig jan 2015
TRANSCRIPT
Sheffield on iTunes U MELSIG January 2015
Dr Graham McElearney, Technology Enhanced Learning TeamSheffield on iTunes U manager December 2013 - November 2014
New kids on the block - Russell Group
Sheffield
Why are we doing it?
A responsibility to share knowledge with the world
To raise the international profiles of individuals, their discipline, department and the University
No previous experience in OER
Meaning of iTunes U to TUoS
A vision:
To take the fantastic diversity of excellence that is the University of Sheffield, and distil, distribute and celebrate it in digital form
Excellence in......
Learning and teaching
Research
Public engagement
Outreach
Supporting the student experience
Student generated materials
Learning and teaching -
Introduction to feedback,
modelling and control
Examples......
Screencast tutorials....
Learning and teaching - We Are
Feminists
Examples......
Talking head - voice of expert or discussion....
Learning and teaching - iDig
Examples......
Instructional video..... media held on students’ devices
Learning and teaching - Italian
podcasts
Examples......
Audio....
Excellence in
Supporting the student experience - Virtual Graduate School
Video Interviews
Outreach - Discover Study Skills Online
Examples......
Video and screencast tutorials....
Public engagement - Sounds of the
Cosmos
Excellence in
Special events from the Festival Of The Mind
Who is the audience?
Thomas Pleil CC BY NC 2.0
What sort of content?
But must be legal
No copyright infringing material - although law has now changed.....
Contributors need to consent
Review of the current site content
Over 700 individual items
80 collections
All Sheffield based Faculties
Professional Services
Review of the current site content - access (December
2014)
20,200 Streams - this is now more like 35K
24,761 downloads
32,180 visitors
5,405 subscriptions
Review of the current site content - access by country
80% Traffic from outside of UK
Marketing the content.....
Review of the current site content - access across time including
November
Review of the current site content - popular items
The project - how to build an iTunes U presence
Steering Group
Content strategy
Copyright, consent and IPR
Visual identity
Branding, transcoding and hosting
Steering group - getting the right people together
Senior manager
Academic lead
Marketing/PR/comms
Technical/IT
Content producers
Academic staff
Produce a content strategyLearning and teaching
Research
Public engagement
Outreach
Supporting the student experience
Student generated materials
Copyright, consent and IPR
Needs a thorough approach to ©
Specifically relating to video and lecture recording
Consent forms required - need to understand IPR agreements at your institution
Visual identity
Media transcoding, tagging and hosting
Approach depends on what solution you have
Currently using Apple hosting
Want to move to different solution - “Produce once - publish many”
Available Support - Creative Media Team
Equipment loan
Editing facilities
Support and advice
Direct support for production
Training and support for your students
Freely available software for audio and video editing
Web-based supportSiTU support site at www.sheffield.ac.uk/itunesu
Information for contributors
Gallery of examples
Request support
Consent form and explanation
Technical information
Other useful downloads - branding files and Adobe encoding presets
Produce once - publish many
Move away from hosting content in a number of places e.g. Apple’s servers, YouTube etc
Have one hosting platform with the ability to publish into YouTube, UoS website, iTunes U, MOLE......
Need to create an open web based mirror so we are more discoverable and less proprietary
Telling the academic story.....
Shift emphasis away from a specific platform
Engage more with the increased interest in using media to tell the academic story e.g. Tales From the Ivory Tower
Encouraging people to join the academic commons of digital publishing - especially early career academics, PhD students
