gramarye pitch deck 1 9 - leave behind
TRANSCRIPT
The Cross-Media Story Franchise Incubator
GRAMARYE MEDIA LEADERSHIP TEAM: INNOVATION
GRAMARYE MEDIA LEADERSHIP TEAM: BUSINESS
John Adcox, Chief Executive Officer20+ years in Digital and Integrated Media Creative Direction, Strategy, and UX with VP and C-level titles Novels coming from “Big 5” Publisher Award-winning optioned television and screenwriter
Irtaza Barlas, Chief Technology Officer Former Lead investigator of DARPA Self Awareness Program (The world’s preeminent center for Artificial Intelligence) Inventor and Engineer with numerous patents on his work Georgia Tech PhD
Don Dudenhoeffer, Chief Creative OfficerAward-winning Creative Director and Technologist Winner of the first-ever Primetime Emmy Award for Interactive Television(HBO’s Band of Brothers) Serial Entrepreneur
Previous: Studio lead, COO, and CFO Managed project financing for motion pictures ranging in budget from $2 million to $100 million, totaling one half a billion dollars, including some of the largest independently financed pictures including Terminator 2 and Cliffhanger
Alice Neuhauser, President Jon Wroblewski, CFOFilm Fund Manager and Independent Film Producer VP, Development at FuelD Films, a Forbes Fastest Growing Company VP Production Co-founder, first Chinese/US Joint Film Fund
Audience Building for Risk MitigationA Graduate of Georgia Tech’s Flashpoint start-up accelerator, Gramarye employs
cross-disciplinary expert mentors and a proprietary technology/social media platform to discover, incubate, and vet the next great story franchises.
+ +
CREATE HIGH-VALUE, MULTI-CHANNEL FRANCHISES
Select unreleased stories with the
fundamental structure requirements for
franchise success
Add value to the story at every stage of the incubation process to
develop franchise potential
Invest in and build the single most critical element needed for franchise success:
A BUILT-IN AUDIENCE
BIGTHE BUSINESS OF STORY IS
ANNUALLY MORE THAN $1,000,000,000,000
COUNTING MOVIES, BOOKS, TV, GAMES, THEME PARKS, ETC
RISKYTHE BUSINESS OF STORY IS
THEY ARE PERCEIVED AS SAFER, BUT…
STUDIOS MITIGATE RISK WITH SEQUELS AND REMAKES
“PLAYED OUT”Without exception, the executives
we talked to agreed with J.P. Morgan financial analyst Vasily Karasyov:
“The cycle of sequels and remakes has played out," and
"presents a growing risk to film industry profitability.”
A SYSTEMIC PROBLEMStudios have become “hunters and gatherers,”
seeking established franchise IPs.
Predictive, reliable, and unbiased analytics in entertainment media don’t exist today
Sales figures for books and comics are undependable. These figures indicate store purchases, not consumer purchases
Core elements of a story that inspire audience passion and loyalty are often lost in translation when adapted across media channels
A vision for a cross-media franchise is often missing in the early stages of story development
WITH BUDGETS SOARING AND COMPETITION FOR SCREENS GETTING MORE FIERCE, RISK MITIGATION IS CRITICAL.
NEED BETTER DATA UNCLEAR AUDIENCE BASE ADAPTATION CHALLENGES NO PLAN FOR SUCCESS
Gramarye shifts the “hunters and gatherers,” paradigm
to an “agricultural” model, farming stories with blockbuster DNA.
OPPORTUNITYDiscover unestablished stories
with franchise potential
Nurture and develop the asset into a known brand
Build an engaged audience
Control cross-media development rights
UniteS…cross-disciplinary communities of storytellers, producers, artists, technologists, and investors … because there will always be a need
for the core, generational stories that unite us.
WHAT DOES A STORY FRANCHISE INCUBATOR DO?
DISCOVERS…diversified slates of stories in their infancy because
every media franchise begins with the written word.
WHAT DOES A STORY FRANCHISE INCUBATOR DO?
INCUBATES…potential story franchises … just like a business or technology incubator launches companies. It’s the Silicon Valley approach applied to storytelling.
WHAT DOES A STORY FRANCHISE INCUBATOR DO?
VETS…every story through direct interactions with the audience.
Because passionate fan bases = brand awareness = success.
WHAT DOES A STORY FRANCHISE INCUBATOR DO?
MAXIMIZES…the ones that have traction after proving the one key
element studios demand: a built-in audience.
WHAT DOES A STORY FRANCHISE INCUBATOR DO?
A MODEL FOR IDENTIFYING AND MAXIMIZING
developing
world-class
athletes
We treat potential blockbuster story franchises the same way.
Building
blockbuster
franchises
=
A MODEL FOR IDENTIFYING AND MAXIMIZING
“RAW MATERIALS” CONTROLLABLE FACTORS: TRAINING CONTROLLABLE FACTORS: SPECIAL ATTENTION
Athlete • Raw Talent • Character • IQ • Genetics • Resilience • Coachability
• Skills development • Practice • Strength training • Agility training • Endurance training • Year round focus on a single sport
• Coaching • Schools • Club sports • Specific skill development • Competition • Nutrition
Story Creator
• Talent • Creativity • IQ • Life Experiences • Coach-ability
Storytelling skills development • Characters • Structure • Tone
Audience identification, understanding & development • Researching skills • Proper use of Social media Blogging
Attention to detail. Continuous improvement and editing • Collaborative orientation • Acceptance of feedback Resilience • Encouragement • Humility
Coaching and mentoring by experienced professionals
Input from: • Rock star editors • Multi media Marketing experts • Successful authors • Marketing Professionals • Producer
Networking
Platform development expertise
Funding and investment in the asset
Potential pro athletes increase the odds of success by participating in “travel ball” leagues and attending elite training academies … before they even reach high school.
• Health behavior • Psychology development • Confidence • Financial resources
• World Building • Genre
EXAMPLE: PRO BASEBALL
A MODEL FOR IDENTIFYING AND MAXIMIZING
Odds of Success < 1%
Play in high school
Avg high school team coach (that’s probably also a geology teacher)
Best may make minors or play in college.
Play in Major League Increased Odds of Success
Training academy identifiespotential elite athletes sooner
Dedicated strength coach, agility coach, skills coach, etc.
More attractive to scouts and major league
Play in Major League
“NEW WORLD”
Gramarye Media is unique in systematically employing incubation methods to identify elite intellectual properties and working with story creators early in the lifecycle to influence controllable factors. The process ultimately increases the odds of success and add significant value to the IP asset.
Today, talent is a commodity. Systematic efforts using controllable factors are employed to improve the chances of success.
“OLD WORLD”Historically, athletes developed through high school athletics programs,
the best advancing through college to professional careers
EXAMPLE: PRO BASEBALL
The Incubation Process:DevelopING Stories as Businesses
The Incubation Process:
DISCOVER
Building a Gramarye Slate
STORIES WITH AUDIENCES THAT ALREADY CONGREGATEBegin with Genre Specific Stories
Building a Gramarye Slate
Engage Panel of Industry ExpertsUSING 40+ POINT PROPRIETARY RATING SCALE
Building a Gramarye Slate
Identify 10 -12 Best-Fit StoriesTHE ONES THAT HAVE BLOCKBUSTER FRANCHISE DNA
Building a Gramarye Slate
THESE ARE THE ONES WE INCUBATE AND VETAcquire Rights to the Chosen Few
The Incubation Process:
INCUBATE
EDITING/ACQUISITIONS TEAMChristopher Golden, Development Editor
NYT Best-selling Author Editor Executive Producer and Screenwriter Comic Book and Game Writer
Juliet Ulman, Editor in Chief
Editor in Chief, Pugilist Press Senior Editor, Random House Shortlisted for the Hugo Award for Best Professional Editor three times
Peter Miller
Literary and Screen Agent, Executive Producer
Chris Soth
Screenwriter (Firestorm) Author, Filmmaker, Screenwriting Consultant, WGAw MFA from USC
Lou Aronica
Founded Spectra at Bantam Books Publisher at Berkley & Avon Founded The Story Plant Award-winning Author/Editor
James A. Moore
NYT Best-selling Author, Game Writer, and Comic Book Writer
Candice Alger
Founder/CEO, Giant Studios Executive Producer of Motion Capture Effects on Avatar, The Lord of the Rings, Warcraft, and more
Paul Jenkins
Novelist, award-winning comic writer, editor, screenwriter, television writer, game writer, and educator
INCUBATION MENTORS
The Incubation Process:
VET
Utilize proprietary digital technology to publish each story in our slates as stand-alone “eBook 2.0” apps for tablets and smartphones Sold as individual apps through the Apple, Google, and Amazon marketplaces
Brand Awareness spreads via a proprietary social media platform
Rich multimedia interactivity enhances the story and engages audiences
DEPLOY STORIES AS ENHANCED “PILOTS”
Combine text, video, music, games, interactive maps, audio book narration, character bios, special effects, social media, and more surprises to make a beautiful and engaging reading experience
Pull the user into a story with integrated Augmented Reality and explorable 3D story/community spaces
Adapt the experience in real time
Stretch the capabilities of a tablet or smart phone to create an entirely new kind of story experience
GRAMARYE TECHNOLOGY: WELCOME TO EBOOK 2.0
CLICK TO VIEW DEMO
PLATFORM
Opus
Story Opulet Generator
Multimedia Assets
Graphics/ Animation
Page Flip Renderer
Story-Awareness
Ribbon Manager
Multi-Reader Profiler
Persistence Manager
To Be Developed
Page Renderer
FIT/FAT Tag Parsers
Awards Manager
Random Effects
Manager
Device Manager
Dynamic Content
Manager
Thread Manager
Event Manager
Opulet Manager
FIT/FAT Tag Generator
Gramarye Function Generator
Gramarye Generator UI
Three-Page State Machine
Loader SplashScreen Handler Unloader
Opulet N
Opulet 2
Opulet 1
Opulet TOC
Opulet Setting
Story Opulets: Encodes the main narrative of the story
Encapsulates tags for ‘story-awareness’ Shows multimedia (video/audio) elements
Opulet Game N
Interactive Opulets: Use ‘story-awareness’ to depict characters
‘Within-the-book’ Interactive activities
Configuration Opulets: Common Configuration Functions
Table of Contents Reader Information
...
Opulet Game 2
Opulet Map
Physics Engine
Look & Feel (CSS3)
Fonts Graphics Animations
Video Clips Audio Clips 3D Models
ASSETS
ENTE
R
UTIL
IZES
INTE
RACT
S
MAIN MODULES
INPUT
Reusable Components
Partially Developed
EVENTS
...
A GRAMARYE TITLE
GENE
RATE
S
Social Media Integration
GATHER ANALYTICS THROUGH OBSERVATION
Reduce bias and unreliability of traditional analytics
The best tests are primary and involve direct observation
Mine audience preference data across socioeconomic and geographic sectors
Interactions are custom tailored to gain specific insights about story elements
Direct observation of reactions to the actual story – not a comp
COMMUNITIES FORM AROUND STORIES USERS HAVE MULTIPLE OPPORTUNITIES TO SHARE WITH FRIENDS WITHIN THE EXPERIENCE
We empower readers to form and expand thriving fan communities.
From within the book apps, users can earn rewards and incentives by sharing via email, text, Facebook, Twitter, and GoodReads.
Share Quotes and Passages
Unique Invitations (e.g. Fortune game)
Share Game Results and Scores
Join Integrated Community Forums
Send Video Book Trailer
Communities form around stories … for evidence, look at Comic Con and DragonCon, or the Harry Potter and Star Wars pub crawls. Friends share with people they consider “like them.” Story is a key factor in “tribal identity.”
TRACKED AND MEASURED SHARES = BRAND AWARENESS AND AUDIENCE
Favorite passage shared….
The average Facebook user has 245 friends. Users are incented to share multiple times.
On average, 7.5% will see the shares, and 10% will click through.
The result is additional sales … and more Social Media shares.
The key benefit is the viral and trackable spread of brand awareness.
Market-proven Proprietary Social Media Platform
Gramarye apps inspire, empower, and incent users to share
We track viral spread of brand awareness
Social opportunities are built directly into the application experience
Thriving fan communities develop and prove audience size and passion
A BUILT-IN AUDIENCE
Audience Aggregation Establishes Franchise Value
The Incubation Process:
MAXIMIZE
Unit Sales Social Shares Community Data MiningFrequency, Share Types,
Tags, Relationship Dynamics
Depth, Frequency of Participation and
Aggregation
User Choices, Insights Gained,
Clarity of Viability
Direct Sales, Referral Sales, App and Story
Reviews
Picking the WinnersSuccess is measured by audience response:
WE PARTNER TO DEVELOP HITS ASFRANCHISES
FILM
VIRTUAL REALITY
TOYS & MERCH
GAMES LOCATION BASED
TELEVISION
Cross-media franchises are worth $billions
Each channel supports and promotes the others
Each channel generates revenue
Investors participate in every exploitation across all channels in perpetuity
4: MAXIMIZE1: DISCOVER 2: INCUBATE
IP Potential • Review by “A List” industry experts • 44-point checklist
to evaluate franchise viability • Requires identifiable, measurable
audience that congregates
• $50k plus additional value offered to engage author and secure rights
• Author Advance ($25k) • IP Option fee ($25k) • Long term financial focus • Forward collaboration • Author actively engaged
• Unique approach in the industry • Attractive opportunity to authors
Author Potential • Raw talent • Coachable • Entrepreneurial • Collaborative
• Development notes from Senior Editor • Polish details with mentors/coaches • Develop cross-media treatment(s)
• Blogging and Social Media • Identify and interact with audience • Establish author/IP brand identity • Capitalize on Facebook, Twitter, etc. • Build fan base and Seed advocacy • Active dialog with customer • Media training • Event planning and training
• Collaboration Coaching • Work with mentor and/or screenwriter • Work with Artists/Designers on Character
Designs, World Designs, Map, Video Sequence Design, Game Design, etc.
• Build Asset Experience utilizing interactive application
• Book App • Social Media Platform • Games • Video segments • Music, Sound Effects • Internal forums/community
• App Launch and Marketing Push • Marketing spend ($100k to $250k) • Apps sold in Google Play, Apple, and
Amazon markets for around $14.95 • Expected Revenue Net >$500k per title
• Community/viral brand awareness tracked
• Audience Preference data mined • Audience validated
• Franchise “Business Plan” • Product lifecycle • Comprehensive media opportunity • Preparation of Product for Development • Resource Plan • Talent Attachments • Audience development plan • Feedback processing and incorporation • Marketing to agents and managers • Ready to Greenlight on Day 1
• Cross-channel Revenue Generation • Films • Television • Animation • Games • Location-based
Each channel supports and promotes the others Each channel generates revenue. Investors own a piece of every exploitation through every channel in perpetuity.
EVALUATE IP / AUTHOR
OFFER / ACQUIRE RIGHTS
MATURE THE ASSET
PUBLICITY MENTORSHIP
PREPARE FOR ADAPTATION
3: VET
BUILD APPLICATION
LAUNCH / MINE DATA& GENERATE REVENUE
CROSS-MEDIA FRANCHISE PLAN
PARTNER TO DEVELOP
THE GRAMARYE INCUBATION PROCESS RECAPStarting early in the life cycle and working with a cross-disciplinary team to develop world class story franchises.
REVENUE GENERATIONApp Sales and Cross-Media Development
EARNS REVENUETHE INCUBATION METHODOLOGY
12
MAY FAIL
We researched traditional publishing, games, and film/television returns.
4-5
BREAK EVEN / PROFIT7-8
1 OR 2 = BREAKOUT HITS
PROJECTED APP SALES IN SLATE
ONE TITLEPROJECTED APP SALES
Units Sold 200,000
Unit Price $14.95
Gross Revenue $2,990,000
Costs of Goods/Sale $2,290,000*
Net Margin $700,000
*Includes cost of production and marketing, and liability to author and sales channel (Amazon, Apple App Store, Google Play, etc.)
LOW END
ONE TITLEPROJECTED APP SALES
Units Sold 500,000
Unit Price $14.95
Gross Revenue $7,475,000
Costs of Goods/Sale $4,363,750*
Net Margin $3,111,250
*Includes cost of production and marketing, and liability to author and sales channel (Amazon, Apple App Store, Google Play, etc.)
MEDIAN
ONE TITLEPROJECTED APP SALES
Units Sold 5,000,000
Unit Price $14.95
Gross Revenue $74,750,000
Costs of Goods/Sale $34,637,500*
Net Margin $40,112,500
*Includes cost of production and marketing, and liability to author and sales channel (Amazon, Apple App Store, Google Play, etc.)
BREAKOUT
EXTENDING ASSET LIFECYCLE, INCREASING VALUE
The Gramarye process establishes an intellectual property’s cross-media franchise potential and then
extends and enhances its monetization lifecycle.
IP LIFECYCLE MANAGEMENT
GRAMARYE BOOK
MEDIA
MEDIA CHANNEL 2
MEDIA CHANNEL 3
SUPPORTS & RENEWS PREVIOUS CHANNEL
SUPPORTS & RENEWS PREVIOUS CHANNEL
Expanding Beyond Entertainment to Address Critical Community IssuesFUTURE VISION: EDUCATION
According to the National Assessment of Educational Progress and the National Center for Education Statistics, learning to read by the end of third grade is crucial. That’s when children start reading to learn other subjects.
Those who are proficient in reading by the end of third grade are much more likely to graduate from high school, and to be economically successful as adults.
About two-thirds of students in fourth grade don’t meet
reading proficiency standards.
IMPACTING EDUCATION CHALLENGES
FUTURE VISION
Our research identified 15 reasons why kids stop reading before the fourth grade.
While more research is required, we believe that our “eBook 2.0” technology can address them all.
In addition, content created for education can be developed as cross-media franchises.
IMPACTING EDUCATION CHALLENGES
FUTURE VISION
Next StepsInitial Investment and Development Phases
Initial Investment and Use of Funds:
This is the only investment round that will dilute Gramarye Media, Inc.
Additional investment will be in annual content slates, following the Hollywood studio model.
$3 MILLION YIELDS: 2 MARKETED APPS & PUBLISHING PLATFORM Platform
Development and Operations
Manuscripts (Advance/Option)
Video/Game/ Art/Music
App Marketing
GRAMARYE MEDIA — PHASE 1
YEAR 1 YEAR 2 YEAR 3 YEAR 4
GRAMARYE INVESTMENT, PLATFORM DEVELOPMENT, DEPLOY APPS 1 & 2
ONGOING MARKETING, ANALYTICS
CROSS-MEDIA EXPLOITATION
DIRECT GRAMARYE COMPANY/TECHNOLOGY DEVELOPMENT
Initial $3M Investment
YEAR 1 YEAR 2 YEAR 3 YEAR 4
GRAMARYE INVESTMENT, PLATFORM DEVELOPMENT, DEPLOY APPS 1 & 2
ONGOING MARKETING, ANALYTICS
CROSS-MEDIA EXPLOITATION
LEVERAGE PLATFORM TO DEVELOP ANNUAL CONTENT SLATES
BEGIN RAISE FOR SLATE 1, DISCOVER & ACQUIRE UP TO 10 TITLES
INCUBATE SLATE 1, STAGGERED DEVELOPMENT OF EACH STORY CREATIVE & APPS, DEPLOY
BEGIN RAISE FOR SLATE 2, DISCOVER & ACQUIRE UP TO 12 TITLES
INCUBATE SLATE 2, STAGGERED DEVELOPMENT OF EACH STORY CREATIVE & APPS, DEPLOY
EDUCATION OPPORTUNITY INVESTIGATED
ONGOING MARKETING, ANALYTICS
CROSS-MEDIA EXPLOITATION
ONGOING MARKETING, ANALYTICS
CROSS-MEDIA EXPLOITATION
Annual “Slate” Investment
GRAMARYE MEDIA — PHASE 2
means magic or secret knowledge. Gramarye (Gram-uh-ree)
It is the root word for glamour, grammar, and the French word grimoire, which means a book of magic spells.
404.759.6069John Adcox
For more information, contact:
Don Dudenhoeffer