grand kerala shopping festival season 5 1. 46 days long! 2
TRANSCRIPT
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GRAND KERALA SHOPPING FESTIVAL
SEASON 5
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46 DAYS LONG!
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38,863 SQ. KM. MALL
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101 KG GOLD &SEVERAL GIFT OPPORTUNITIES
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SUPPORT FROM MORE THAN
1 LAKH GOVT OFFICERS
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A PLUSH MEDIA BUDGET
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POWERFUL RETAIL PARTICIPATION
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MORE & MORE
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ME PARTICIPATION…
HAND IN HAND WITH THE GOVERNMENT
GKSF 1 GKSF 2 GKSF 3 GKSF 4
2195 2432
50086305
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COUPONS CONSUMPTION…
SNOWBALLING WITH EACH YEAR!!!
GKSF 1 GKSF 2 GKSF 3 GKSF 4
8950001470000
3000000
3700000
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SCRATCH N WIN GIFT VOUCHERS
V/S
SCRATCH N WIN GIFTS
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2 GM GOLD COINS
GKSF 4 GKSF 5
30 KG
50 KG
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VAT REFUND SCHEME
2010-2011
60% VAT REFUND
OR
Rs 5,000
2011-2012
90% VAT REFUND
OR
Rs 1,00,000
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CO-OP AD SCHEME
2010-2011
25%
OR
1 LAKH
2011-2012
50%
Or
5 LAKH
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EXHAUSTIVE USE OF MEDIA
• MOBILE
• TV
• FM
• INTERNET
• OUTDOOR
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FUN & FESTIVITIES
• MALAPPURAM CRAFT MELA
• GLOBAL VILLAGE
• IRINGAL CRAFT MELA.
• OPENING & CLOSING CEREMONIES
• WEEKLY DRAW EVENTS
• FAIRS & EXHIBITIONS
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MORE EXCITING CONTESTS
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CROSS BORDER PROMOTIONS
50% of the total publicity budget to be
spent outside Kerala.
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EXCLUSIVE OPPORTUNITY
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• To leverage the brand to the hearts of millions of educated, brand conscious Keralites.
• To be a part of the biggest shopping festival organized by a government
• To join hands with the Govt. to transform Kerala into an International Shopping Destination.
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IS THAT GRAND ENOUGH FOR YOU?
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What Do We Want from
YOU?
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• GREAT Discounts….
• Special GIFTS…
• AMAZING Offers…
AND
• Sponsorship & Partnership
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REMEMBER
If you are with us we can make
GRAND KERALA SHOPPING FESTIVAL
the largest in the world..
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LET US GET INTO ACTION !!!
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