graph your business - graphday jimwebber
DESCRIPTION
GraphDay London 2014 Graph Your Business! An Introduction to Graph Databases With Jim WebberTRANSCRIPT
Graph your Business
Dr. Jim WebberChief Scientist, Neo Technology
@jimwebber
roadmap• where we are (mostly)
• imprisoned data
• a little history
• labeled property graph model
• connected data
• using a whiteboard
http://flickr.com/photos/23465812@N00/7898643042 by davecito, CC BY
Neo Technology, Inc Confidential
TABLES?
ARGGHHH
Neo Technology, Inc Confidentialhttp://flickr.com/photos/keepingtime_ca/8490224742 by keepingtime_ca, CC BY
Neo Technology, Inc ConfidentialBy AgnosticPreachersKid (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Neo Technology, Inc Confidential http://flickr.com/photos/rueful/5917659410/ by Kiran Foster, CC BY
“There is a significant downside - the whole approach works really well when data access is aligned with the aggregates, but what if you want to look at the data in a different way? Order entry naturally stores orders as
aggregates, but analyzing product sales cuts across the aggregate structure. The advantage of not using an aggregate structure in the
database is that it allows you to slice and dice your data different ways for different audiences.
This is why aggregate-oriented stores talk so much about map-reduce.”
– Martin Fowler, http://martinfowler.com/bliki/AggregateOrientedDatabase.html
Neo Technology, Inc Confidentialhttp://flickr.com/photos/wwworks/5319295174 by woodleywonderworks, CC BY
Neo Technology, Inc Confidential Copyright TFL (Transport For London)
Leonhard Euler(1707 - 1783)
Image by Jakob Emanuel Handmann [Public domain], via Wikimedia Commons
Neo Technology, Inc Confidential Image is US Public Domain
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http://flickr.com/photos/samchurchill/8022804713 by Sam Churchill, CC BY
Copyright Facebook
[CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
By Euan Richard (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
% of People Who Hate Michael Jackson by Date
0
25
50
75
100
June 25, 2009 June 26,2009
Not a Graph
No, actually.
Can’t my relational database can already do this?
Customers AccountsCustomer_Accounts
964 725
964 981
326 $100
725 $632
981 $212
143 Alice
964 Bob
143 725
143 326
name: Alice
bal: $100
bal: $632
bal: $212owns
owns
owns
Customer
Account
Account
Account
964 Bob
Customerowns
Relationships
Nodes
Labeled Property Graph Model
• Nodes with optional labels and optional properties
• Named, directed Relationships with optional properties
(Relationships have exactly one start and one end node, which may be the same node)
MATCH (customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category {name:'Baby'}),
(customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category {name:'Beer'})
WHERE NOT (customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category {name:'Console'})
RETURN customer
A Demo?Using Neo4j 2.1.5 for Retail Analytics in Minutes
Who’s Graphing their business?
Aviation
Finance
Accenture
AerospaceEnergy
Software Financial Telecoms Health Web / Social Media Education, Logistics,
Government
Network &Data Center
MDM / SystemOf Record
Social
Geo
Recommendations
Identity & Access Control
ContentManagement
Business Intel.,Audit, CRM
What’s Neo4j good for?• Recommendations
• Meta-index/360 degree view
• Social networks
• Content Management
• MDM / System-of-Record
• Financial Audit / Modeling / Fraud
• Business intelligence
• Data centre management
• Supply chain/provenance
• Product Catalogue
• Web of things
• Time series/event data
• Web analytics, user journeys
• Scientific computing
• Spatial
• Geo/Seismic/Meteorological
• Bio/Pharma
• And much, much more…
There’s a graph for your business
whatever your business
Resources• Graph Databases Book (O’Reilly)
• Full, free eBook available: http://graphdatabases.com
• Learning Neo4j Book (Packt)
• Full, free eBook available: http://neo4j.com/book-learning-neo4j/
• Free online training:
• http://www.neo4j.org/learn/online_course
@jimwebberEnjoy #GraphDay