NeedlesChristmas Tree Lot

Design

Designed and produced by Ashley WilkinsGraphic Design

University of Detroit MercySchool of Architecture

December 2011

Needles Christmas Tree Lot2135 Michigan Ave

Corktown Neighborhood243.413.9276

Image and Branding....................3Wayfinding....................................5Storefront Facade........................7Interior..........................................9

Image and Branding

Christmas Tree Lot2135 Michigan Ave Corktown Neighborhood243.413.9276

Needles

75

9610

Business CardFront Back

Michigan Ave

Logo

3

3

Tree Tag

Blue Spruce

$30.0

0

Recycled Cardboard

Logo Cut-out

4

Wayfinding

Christmas Tree Lot2135 Michigan Ave Corktown Neighborhood243.413.9276

Needles

75

9610

Blue Spruce

$30.0

0

Michigan Ave

Location of Sidewalk Stamps indicating directionality of store

Area for signage and street lamp signs

Needles Christmas Tree Lot

5

Needles Christmas Tree Lot

Location of Sidewalk Stamp

Signage/Banner

Sidewalk Logo Stamp

6

Storefront Facade

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

Front Elevation

Heat Lamp Overhang

“Pop-up” Sign

Open doors during business hours

7

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

Side Elevation

Back Elevation

Spot Light

Blue Paint

White Paint

Logo Stamp

8

Interior

NeedlesChristmas Tree Lot

NeedlesChristmas Tree Lot

Plan

Open doors during business hours

Sales Kiosk

Open doors during business hours

Loading Zone

Loading Zone

Pedestrian Circulation

Set up tree’s in a non-uniform way to resemble the way outdoor Christ-mas Tree lots are laid out. Keep doors open during business hours to allow a freer flow of people.

9

NeedlesChristmas Tree Lot

Sales Kiosk

Recycled Wood

Laminate

Paper Lanterns

Logo Stamp

10